Presscloud rob@presscloud.ai Presscloud https://presscloud.ai en-US Fri, 10 Jul 26 16:08:51 +0200 rob@presscloud.ai (Presscloud) Copyright 2026 Presscloud episodic https://presscloud.ai/images/podcast_cover.png https://presscloud.ai nl No https://presscloud.ai/en/pr-academy/case-response-nordic-as-1 Learn how Response Nordic, with Presscloud, brought the global launch of the HOVERAir Aqua to the attention of leading drone and tech media such as CNET, CineD, and Dronewatch. rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/case-response-nordic-as-1 Fri, 10 Jul 26 16:08:51 +0200 Presscloud Case: Response Nordic AS No https://presscloud.ai/en/pr-academy/frequently-asked-questions-during-demos During product demos, we often get the same kinds of questions. In this blog, we highlight the 4 most common questions so that you can enter your own demo well-informed. rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/frequently-asked-questions-during-demos Fri, 03 Jul 26 12:43:43 +0200 Presscloud Frequently Asked Questions During Demos No https://presscloud.ai/en/pr-academy/the-human-side-of-presscloud Due to how fast and automated our tools are, you might almost forget the human aspect behind our organization. People work at Presscloud, and we are here for you! rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/the-human-side-of-presscloud Fri, 26 Jun 26 14:15:15 +0200 Presscloud The Human Side of Presscloud No https://presscloud.ai/en/pr-academy/case-trib-events-1 Discover how Trib Events reached national media with a press release about the Gipsy Kings' anniversary tour. The campaign resulted in publications in De Telegraaf and RTL, among others. rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/case-trib-events-1 Thu, 18 Jun 26 14:03:19 +0200 Presscloud Case: Trib Events No https://presscloud.ai/en/pr-academy/pro-tip-set-up-your-own-domain-name Set up your own domain name within Presscloud and send press releases from your company domain. More professional, more recognizable, and better for reliable delivery. rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/pro-tip-set-up-your-own-domain-name Thu, 11 Jun 26 13:17:00 +0200 Presscloud Pro Tip: Set Up Your Own Domain Name No https://presscloud.ai/en/pr-academy/the-7-best-pr-agencies-to-hire-in-2026 Which PR agencies will be among the best in the Netherlands by 2026? Discover seven strong agencies, their specializations, and why transparency and smart tools are becoming increasingly important. rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/the-7-best-pr-agencies-to-hire-in-2026 Wed, 10 Jun 26 11:42:59 +0200 Presscloud The 7 Best PR Agencies to Hire in 2026 No https://presscloud.ai/en/pr-academy/new-newer-newest-in-presscloud Discover the latest Presscloud updates: easier contact uploads, AI image generation, the Newsfeed, PR Academy filters, and more accurate analytics. rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/new-newer-newest-in-presscloud Fri, 29 May 26 13:36:03 +0200 Presscloud New, Newer, Newest in Presscloud No https://presscloud.ai/en/pr-academy/the-power-of-local-media Discover why local media provide great PR opportunities for niche stories, regional openings, and business news that resonates closely with the reader. rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/the-power-of-local-media Thu, 21 May 26 14:13:24 +0200 Presscloud The Power of Local Media No https://presscloud.ai/en/pr-academy/new-the-newsfeed The brand new Newsfeed creates a PR agenda specifically for your company with possible news hooks, a kind of in-house PR consultant that precisely tells you where your PR opportunities lie. Courtesy of Presscloud. rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/new-the-newsfeed Fri, 15 May 26 12:30:39 +0200 Presscloud NEW: the Newsfeed No https://presscloud.ai/en/pr-academy/the-pr-publieksprijs-these-are-the-winners The winners of the 'PR Publieksprijs' 2025 have been announced for both the 'Best PR Campaign' and 'Most Notable PR Stunt' categories. Find out who took the prizes! rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/the-pr-publieksprijs-these-are-the-winners Mon, 18 May 26 15:16:15 +0200 Presscloud The 'PR Publieksprijs': These Are the Winners! No https://presscloud.ai/en/pr-academy/pr-publieksprijs-voting-has-closed The voting for the 'PR Publieksprijs' has officially closed. After weeks of campaigning and unexpected twists in the voting, we now await the final results. One thing is certain: the public has made their voices heard en masse. rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/pr-publieksprijs-voting-has-closed Fri, 15 May 26 14:32:26 +0200 Presscloud 'PR Publieksprijs': Voting Has Closed No https://presscloud.ai/en/pr-academy/case-cinema-culinair-1 With a first edition in Groningen, Cinema Culinair reached national and regional media directly through PR. The result: sold out three weeks in advance and a strong introduction in a new city. rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/case-cinema-culinair-1 Thu, 30 Apr 26 14:04:37 +0200 Presscloud Case: Cinema Culinair No https://presscloud.ai/en/pr-academy/drakes-ice-cold-pr-stunt With a giant ice block and a hidden release date, Drake created chaos and global attention. The lesson: effective PR revolves around curiosity, interaction, and participation. rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/drakes-ice-cold-pr-stunt Fri, 01 May 26 16:17:59 +0200 Presscloud Drake's Ice Cold PR Stunt No https://presscloud.ai/en/pr-academy/pr-campaigns-and-stunts-on-kings-day King's Day isn't necessarily a standard PR day, but it does offer opportunities. From historical symbolism to HEMA's home toilet and international campaigns: simple, well-timed ideas make the difference here. rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/pr-campaigns-and-stunts-on-kings-day Thu, 23 Apr 26 13:38:23 +0200 Presscloud PR Campaigns and Stunts on King's Day No https://presscloud.ai/en/pr-academy/pr-publieksprijs-voting-has-begun After a period full of creative and striking submissions, the moment has arrived: the shortlist for the PR Audience Award 2025 has been officially announced. rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/pr-publieksprijs-voting-has-begun Fri, 24 Apr 26 16:55:59 +0200 Presscloud PR Publieksprijs: Voting Has Begun No https://presscloud.ai/en/pr-academy/pr-audience-award-small-brands-steal-the-show The very last day has arrived to submit entries for the PR Audience Award. So far, an interesting trend has been observed: mostly smaller brands are being nominated by the public. rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/pr-audience-award-small-brands-steal-the-show Fri, 17 Apr 26 11:54:43 +0200 Presscloud PR Audience Award: Small Brands Steal the Show No https://presscloud.ai/en/pr-academy/use-case-de-doelen-1 The well-known event venue De Doelen invites the legendary pop and soul group The Jacksons. Not much promotion is needed for this, but the media attention following the Presscloud press release was nonetheless very welcome! rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/use-case-de-doelen-1 Thu, 26 Mar 26 20:34:01 +0100 Presscloud Use Case: De Doelen No https://presscloud.ai/en/pr-academy/introducing-gijs-tielemans Great news: we have welcomed Gijs Tielemans into our ranks. As a graduate intern, we hope he will learn a lot and also make Presscloud a bit better. We asked him 5 questions. rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/introducing-gijs-tielemans Fri, 20 Mar 26 08:52:19 +0100 Presscloud Introducing: Gijs Tielemans No https://presscloud.ai/en/pr-academy/the-pr-publieksprijs-2025 With the very first 'PR Publieksprijs', we aim not to replace existing awards, but to add something that was missing: the voice of the public. After all, they are the ones who see, feel, share campaigns, and form opinions about them. rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/the-pr-publieksprijs-2025 Thu, 26 Mar 26 20:22:26 +0100 Presscloud The 'PR Publieksprijs' 2025 No https://presscloud.ai/en/pr-academy/rebranding-presscloud-us-1 Presscloud is not only active in the Netherlands and Belgium, but now also in the UK and the US. Regarding the latter region, we have conducted a rebranding. An overview! rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/rebranding-presscloud-us-1 Tue, 03 Mar 26 14:19:18 +0100 Presscloud Rebranding: Presscloud US No https://presscloud.ai/en/pr-academy/whats-new-in-presscloud-1 We've built all sorts of new features in the platform again. To inform you as a user and help you make the most of it, we have written this blog. Enjoy reading! rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/whats-new-in-presscloud-1 Tue, 03 Mar 26 11:47:57 +0100 Presscloud What's new in Presscloud No https://presscloud.ai/en/pr-academy/communication-crisis-odido The communication around the Odido data breach shows that empathetic statements are not enough without concrete clarity. For PR teams, this is a lesson in direction, transparency, and good media training under pressure. rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/communication-crisis-odido Tue, 03 Mar 26 09:49:13 +0100 Presscloud Communication crisis: ODIDO No https://presscloud.ai/en/pr-academy/case-nada-nada-1 You know us by now: when we can highlight a great use case, we're more than happy to do so. This time: NADA NADA. With a cumulative media value of over €10,000, they've hit the ground running! An overview. rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/case-nada-nada-1 Fri, 27 Feb 26 14:22:38 +0100 Presscloud Case: NADA NADA No https://presscloud.ai/en/pr-academy/be-kind-to-journalists Large press lists and purchased databases may seem efficient but often undermine your relationship with journalists. Relevance and relationship management are key to sustainable PR results. Less broadcasting, more connecting. rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/be-kind-to-journalists Fri, 20 Feb 26 16:53:02 +0100 Presscloud Be kind to journalists No https://presscloud.ai/en/pr-academy/why-an-online-newsroom-is-essential-for-modern-pr An online Newsroom helps you maintain control over your PR story. Journalists quickly find all relevant information, increasing visibility and the chance of publication. rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/why-an-online-newsroom-is-essential-for-modern-pr Fri, 13 Feb 26 11:44:58 +0100 Presscloud Why an online Newsroom is essential for modern PR No https://presscloud.ai/en/pr-academy/companies-that-pull-pr-stunts We swear by it: PR is a powerful tool for every company. One form is a PR stunt, which can help you make the news. However, not every company succeeds in this equally well. rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/companies-that-pull-pr-stunts Fri, 06 Feb 26 15:58:27 +0100 Presscloud Companies that pull PR stunts No https://presscloud.ai/en/pr-academy/introducing-maarten-bronsveld When you hear about Presscloud, you usually hear about Timon. Or else Sophie. Or Juliette. But there are more people working behind the scenes. So, please meet: Maarten! rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/introducing-maarten-bronsveld Fri, 30 Jan 26 13:38:33 +0100 Presscloud Introducing: Maarten Bronsveld No https://presscloud.ai/en/pr-academy/pr-suddenly-became-crucial-again-for-visibility-in-ai-search-engines Search engines are becoming AI-driven, changing everything. Visibility is no longer about keywords, but about credible PR, media attention, and consistent expert stories. rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/pr-suddenly-became-crucial-again-for-visibility-in-ai-search-engines Thu, 22 Jan 26 14:04:45 +0100 Presscloud PR suddenly became crucial again for visibility in AI Search Engines No https://presscloud.ai/en/pr-academy/data-pr-an-analysis-of-quality-vs-results Analysis of December campaigns shows a positive correlation between our PR score and publications. Content and relevance are clearly more important than the number of recipients, although PR remains dependent on multiple factors. rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/data-pr-an-analysis-of-quality-vs-results Fri, 16 Jan 26 17:02:55 +0100 Presscloud Data & PR: an analysis of quality vs results No https://presscloud.ai/en/pr-academy/case-overstappennl-1 Often we highlight only one campaign in a case, but we often say: the power of PR lies in repetition. Overstappen.nl has understood that well! rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/case-overstappennl-1 Thu, 08 Jan 26 14:13:12 +0100 Presscloud Case: Overstappen.nl No https://presscloud.ai/en/pr-academy/all-presscloud-tools-in-one-overview With Presscloud, you can manage the entire PR process in minutes. From writing press releases and selecting journalists to Personalised Pitches and gaining insights into publications and opens. rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/all-presscloud-tools-in-one-overview Tue, 06 Jan 26 12:56:51 +0100 Presscloud All Presscloud tools in one overview No https://presscloud.ai/en/pr-academy/new-personalised-pitches Presscloud is growing rapidly! Starting today, users can send personalised pitches to journalists. rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/new-personalised-pitches Fri, 02 Jan 26 08:28:38 +0100 Presscloud New: Personalised Pitches No https://presscloud.ai/en/pr-academy/when-pr-trumps-marketing Perhaps you've heard about it: the AI Christmas commercial from McDonald's. Despite the AI aspect, it was worked on for weeks by both creatives and marketers. But despite good intentions, it was overshadowed by the power of PR. rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/when-pr-trumps-marketing Tue, 16 Dec 25 13:54:05 +0100 Presscloud When PR trumps marketing No https://presscloud.ai/en/pr-academy/use-case-appel-ei-1 Winning an award is one thing. Distributing it wisely afterwards is another. Appel & Ei won the ABN AMRO Sustainable Retail Award, and the world had to know! rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/use-case-appel-ei-1 Wed, 10 Dec 25 13:58:49 +0100 Presscloud Use Case: Appel & Ei No https://presscloud.ai/en/pr-academy/the-press-list-is-more-always-better A common belief is that a larger press list always guarantees more publications. It seems logical, but is it true? We have thoroughly investigated this, and the results are quite remarkable. rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/the-press-list-is-more-always-better Fri, 05 Dec 25 15:29:30 +0100 Presscloud The press list: is more always better? No https://presscloud.ai/en/pr-academy/what-is-the-pr-value-of-a-publication The value of PR is less directly measurable, but it is rising due to the role of AI: LLMs prefer original earned media. At Presscloud, we determine PR value through medium size, relevance, estimated reach, and journalistic authenticity. rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/what-is-the-pr-value-of-a-publication Mon, 08 Dec 25 13:31:10 +0100 Presscloud What is the PR value of a publication? No https://presscloud.ai/en/pr-academy/case-dont-waste-culture-x-ga-eagles-1 The collaboration between Don’t Waste Culture and Go Ahead Eagles led to a successful clothing line and PR campaign. Thanks to a clever media list, the news secured media attention in fashion, sports, local news, and marketing. rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/case-dont-waste-culture-x-ga-eagles-1 Fri, 21 Nov 25 14:36:12 +0100 Presscloud Case: Don’t Waste Culture x GA Eagles No https://presscloud.ai/en/pr-academy/presscloud-at-events-the-main-software-50-awards During the 14th Main Software 50 Awards, more than 200 software entrepreneurs gathered for an inspiring day full of AI insights, panel discussions, and networking opportunities. We were there, so we're happy to give you a glimpse through this blog. rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/presscloud-at-events-the-main-software-50-awards Fri, 14 Nov 25 11:20:50 +0100 Presscloud Presscloud at Events: the Main Software 50 Awards No https://presscloud.ai/en/pr-academy/new-tags-for-own-contacts From now on, you can add tags to your own contacts, making it even easier to organize and manage your CRM for PR. Courtesy of Presscloud! rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/new-tags-for-own-contacts Sat, 08 Nov 25 15:06:45 +0100 Presscloud New: Tags for Own Contacts No https://presscloud.ai/en/pr-academy/case-sybotanica-1 We can't get enough of them: startup successes. At Presscloud, it seems to be becoming a regular occurrence. Last month, there was another case that made our PR hearts beat faster: Sybotanica. An overview! rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/case-sybotanica-1 Mon, 03 Nov 25 09:46:27 +0100 Presscloud Case: Sybotanica No https://presscloud.ai/en/pr-academy/pr-in-dutch-politics From Pussy Riot at the Partij voor de Dieren to Jesse Klaver in the supermarket: political PR is the art of meaningful attention. Those who skillfully use image, timing and conviction shape the news. rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/pr-in-dutch-politics Tue, 21 Oct 25 09:14:42 +0200 Presscloud PR in Dutch politics No https://presscloud.ai/en/pr-academy/these-were-the-dutch-pr-awards-2025 The annual PR Awards took place on October 14, and naturally, you're curious about what exactly happened. In this blog, we summarize all the important details. rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/these-were-the-dutch-pr-awards-2025 Thu, 16 Oct 25 07:49:41 +0200 Presscloud These were the Dutch PR Awards 2025 No https://presscloud.ai/en/pr-academy/presscloud-celebrates-its-5th-anniversary A wonderful anniversary, but also a big thank you to those who made it possible: you! In this overview, we look back on how our users made us smarter than we were. rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/presscloud-celebrates-its-5th-anniversary Thu, 09 Oct 25 10:42:21 +0200 Presscloud Presscloud celebrates its 5th anniversary! No https://presscloud.ai/en/pr-academy/how-to-handle-negative-feedback Negative feedback is an integral part of visibility. The secret lies in your response: sometimes ignoring, sometimes addressing. With empathy, speed, and openness, criticism can even contribute to a stronger reputation. rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/how-to-handle-negative-feedback Fri, 03 Oct 25 16:06:52 +0200 Presscloud How to handle negative feedback No https://presscloud.ai/en/pr-academy/your-press-release-has-been-published The phrase every entrepreneur, PR manager, or co-founder loves to hear. A phrase you too can hear if you start taking PR seriously. Read below to find out how you can begin. rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/your-press-release-has-been-published Tue, 30 Sep 25 10:56:58 +0200 Presscloud Your press release has been published! No https://presscloud.ai/en/pr-academy/case-crewcart-1 The startup Crewcart was launched last quarter. The launch was widely and loudly communicated through a press release, achieving the kickstart every startup desires. rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/case-crewcart-1 Wed, 05 Nov 25 18:25:13 +0100 Presscloud Case: Crewcart No https://presscloud.ai/en/pr-academy/has-ai-gained-a-negative-connotation AI, AI. Initially considered as merely a type of 'super Google', it has now also brought about many abuses. So, is the AI trend positive or negative? We looked into it. rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/has-ai-gained-a-negative-connotation Tue, 30 Sep 25 10:54:10 +0200 Presscloud Has "AI" gained a negative connotation? No https://presscloud.ai/en/pr-academy/introducing-annie-the-first-interactive-ai-copywriter Meet the latest addition to the Presscloud team: Annie. The first interactive, personalized AI copywriter. The tool to directly see what can be improved when writing a press release! rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/introducing-annie-the-first-interactive-ai-copywriter Tue, 30 Sep 25 10:55:14 +0200 Presscloud Introducing 'Annie', the first interactive AI copywriter No https://presscloud.ai/en/pr-academy/case-vluchtelingenwerk-vlaanderen-1 Following the painful observation that families with young children had to sleep on the street, Vluchtelingenwerk Vlaanderen sent out a press release. 'Fortunately,' it received the attention it deserves. rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/case-vluchtelingenwerk-vlaanderen-1 Wed, 05 Nov 25 18:25:22 +0100 Presscloud Case: Vluchtelingenwerk Vlaanderen No https://presscloud.ai/en/pr-academy/pr-is-shaping-the-future-of-link-building Google rewards quality and authority over quantity. With PR, you create newsworthy stories that organically yield strong backlinks and strengthen your brand. The future of link building is PR. rob@presscloud.ai (Presscloud) https://presscloud.ai/en/pr-academy/pr-is-shaping-the-future-of-link-building Tue, 30 Sep 25 10:54:41 +0200 Presscloud PR is shaping the future of link building No