Are press releases still relevant in 2025? Absolutely! Although you might think that press releases are overshadowed by the dominance of social media and digital marketing, they still prove their power. In fact, they are more valuable than ever. We give you five surprising reasons why your company should still be working with press releases today.
1. Press releases improve your SEO
You might not expect it, but press releases can give your SEO a significant boost. When your press release is picked up by a news website or blog, it provides valuable backlinks to your own website. Google sees these links as recommendations, which helps you rank higher in search results. This way, you can enhance your online visibility without needing expensive ads.
2. Reach a wider audience with one release
While you can quickly post a message on social media, press releases generally reach a much broader and more diverse audience. With one well-crafted press release, you not only address your regular audience but also people outside your immediate network. Your story can even go 'viral,' like recently with Boombrush. Therefore, press releases can be ideal for swiftly increasing your visibility.
3. Position your brand as an authority
A good press release helps your company project credibility and authority. By sharing useful insights, research results, or noteworthy news, you establish yourself as an expert in your field. Suppose your company recently conducted groundbreaking research on sustainability: spreading this via a press release will help build your reputation as a thought leader.
4. Capture the attention of journalists
Journalists are on the lookout daily for remarkable stories and interesting angles. With a clear, well-written press release, you significantly increase your chances of free media attention. And attention in media such as trade journals or well-known news websites (earned media) is often more valuable and credible than paid advertisements. In fact, with the rise of AI, where companies are eager to make use of it, people have started to doubt the credibility of advertisements when they suspect AI involvement. If ads were not credible before, they are even less so now.
5. Affordable marketing tool
Not every company has large budgets for expensive marketing campaigns. That is precisely why press releases are so attractive: they can offer maximum impact at minimal costs. Instead of spending thousands of euros on advertisements, a press release - one of the options from Presscloud - can already connect you to a large audience. This makes it a smart investment, especially for smaller companies or startups.
In short
With the above 5 reasons in mind, you can say that press releases in 2025 are still indispensable in a good (PR) strategy. They not only improve your visibility and SEO but also contribute to strengthening your brand and increasing your credibility. So don't hesitate the next time you have news to share: a press release puts your company powerfully in the spotlight! Need help telling your story? Contact us by emailing support@presscloud.ai or schedule a free demo.
