Privacy FAQ

In this FAQ page we explain in more detail what is described in our Privacy Policy and answer the most frequently asked questions from customers. We strive to be as transparent as possible about how Presscloud handles your privacy. If your question is not listed, do not hesitate to contact us.

When an organization processes personal data, the General Data Protection Regulation (GDPR) applies. The GDPR states that personal data is all information about an identified or identifiable natural person. This means that information is either directly about someone or can be traced back to this person. Data about organizations is therefore not personal data according to the GDPR, but data from employees or a journalist as a freelancer is, on the other hand. Processing personal data is any action that an organization can perform with personal data. This is a very broad term, from collection to disposal. Presscloud processes personal data and handles it responsibly, so that all processing operations meet the requirements of the GDPR.

We have mapped more than 8000 journalists ourselves. We have obtained the data of these journalists from public sources on the internet, such as the websites of the journalist himself, the medium where he works or from public profiles on social media. If the e-mail address can be traced back to a person, we will of course handle it carefully in line with the GDPR.

We base this processing of personal data (approaching journalists via the e-mail address from a public source) on Presscloud's legitimate interest. We strive to help journalists benefit from Presscloud in a way that contributes to the exercise of the profession. For example, both Presscloud and journalists benefit from the inclusion of a journalist in our database, making journalists easier to find for relevant press releases from PR agencies. Because it also concerns professional (business) personal data, which can usually be found easily online, there is a fair balance between the interests involved. Naturally, in every email he / she receives, the journalist has the option to oppose receiving press releases and to unsubscribe from these mailings.

We have mapped out what he / she writes about for each journalist and on the basis of these categories a user can create press lists to which the press release will be sent. This is something we keep updating manually on a daily basis, as this can of course change. Users of Presscloud can also manually add their own contacts. For example, a PR agency can add journalists itself if they are not yet in Presscloud.

No. The spam prohibition means that the Telecommunications Act forbids it to cause nuisance with unsolicited commercial electronic messages, also known as spam. The Netherlands Authority for Consumers and Markets (ACM) is the regulator of the spam prohibition and has described on their website that an informative press release to journalists, which relates to a topic they often write about, is not labeled as spam. Because Presscloud has mapped out what he / she writes about for each journalist, Presscloud ensures that the journalist receives specific press releases in the topics he / she writes about. The journalist can of course also adjust this in his or her profile, so that he or she only receives those press releases in which his or her interest lies.

We need some data to include journalists in our database. We collect this from you ourselves, such as your e-mail address. Of course you also have the option to enter or change your details when you create your profile. Our database contains the following information about a journalist:

  • First and last name - used to give press releases a targeted salutation and thus indicate within a media company which journalist is dealing with a particular topic
  • Email address - is used to send relevant press releases to the journalist;
  • Phone number (optional) - used to contact the journalist to further explain the press release;
  • State and city - used to send more targeted press releases based on location (local and regional level) to the journalist;
  • Your social media profiles (optional) - LinkedIn and Twitter are relevant social media channels for journalists. This way, customers can contact a journalist after opening a press release.
Contact person for companies / customers
  • Your company e-mail address (optionally your personal e-mail address with which you want to create an account for using Presscloud) - is used to register you (username) and to receive relevant information about our services;
  • First and last name - is used to give press releases a targeted salutation and thus indicate within a media company which journalist is dealing with a particular topic;
  • Telephone number - used to give tips & tricks to make better use of our services;
  • Position (optional) - used to know which department within the company is involved in PR;
  • Profile picture (optional) - can be set if the contact person needs it of their own accord.

This concerns business (personal) data that are used in the exercise of the professions of the journalist and the customer. This information is therefore of a business nature and is only intended for the distribution of relevant, non-commercial press releases. Our system is expressly not intended for sending mass mailings, promotional newsletters or any other commercial communication.

As a journalist, you can unsubscribe from emails from a specific company or from all Presscloud emails via a link below each press release. Your data will still exist with us. The same applies to you as a Presscloud customer. You can unsubscribe from the mailings via an opt-out in every email you receive. If you want to have your data completely removed from our database, this is of course possible without giving reasons. You should then send an email to with a removal request.

We strive to ensure that all information in Presscloud is correct. If you notice that the information on your profile is not (anymore) correct, you can easily adjust it in your profile.

YES! Naturally, we take the privacy of our users and the journalists on our platform seriously and therefore handle their data with due care. We find it very important to be transparent about this and in our Privacy policy and this FAQ page we explain how we handle personal data and comply with the GDPR legislation.

We will not keep your personal information longer than we need it for the purposes we described earlier. We keep our database of journalists as up-to-date as possible and if we notice that certain information is no longer correct, we will delete / adjust it.

We only share your personal data with parties that we use to send our newsletter, other mailings from Presscloud and with our payment service provider who processes the administration and payments. We agree a processor agreement with these parties in which we ensure that they handle your data carefully and only those data that are necessary to provide their service. These parties only use your data in accordance with the instructions we give and not for their own purposes.

The GDPR requires us to take appropriate technical and organizational measures to properly protect the personal data we process. We therefore do everything we can to protect your personal data against loss, destruction, use, modification or distribution of your personal data by unauthorized persons. This means that those who have nothing to do with your data cannot access it. We do this through the following measures:

  • Security of network connections with Secure Socket Layer (SSL), or a comparable technology;
  • Access to the data is limited to the persons who need the data.

When a data breach occurs, we will act according to our data breach procedure. This procedure has been carefully drawn up and is in line with the GDPR. A data breach occurs when a breach of security occurs that accidentally or unlawfully leads to the destruction, loss, alteration or unauthorized disclosure or access of personal data. If a data breach occurs, we will handle it carefully. This means, among other things, that if it concerns a leak worthy of mention, that we will report it to the Dutch Data Protection Authority within 72 hours. We will also inform the data subject to whom the leaked data relates.