7 Benefits of Press Releases for Agencies

Discover the value of press releases and how they can aid agencies in expanding their service offering.

| Presscloud editorial

The role of press releases for (marketing) agencies can be seen as disseminating information about your company's, client's, or employee's activities, which is often underestimated. However, this format remains the simplest, most efficient, and least costly for any business when used correctly. Below, we've listed some key reasons why a press release is still significant for a digital agency.

1. Boost Your Sales

Many companies understand the value of PR as an independent strategic marketing tool and an integral part of integrated marketing communications, which can increase the sales level of products and services.

An essential part of improving the effectiveness of public relations is optimizing press releases. Most potential buyers get their information from the internet. You need to identify the most popular searches within your topic and then integrate them into the press release. That way, your news will appear at the top of search engine results. This can also be achieved by including statistics on popular topics (e.g. growth of ad spending, industry benchmarks).

Whatever topic you choose to cover (the launch of a new service, a partnership with a larger company, or new technological developments), a good press release will enable you to put your business in the spotlight. Make sure you focus on the key benefits and features of your product or service within the press release.

2. A press release is a more effective digital marketing strategy

According to the B2B Content Marketing 2020 report, 81% of companies planned to maintain or increase their investments in content marketing. In addition to a productive blog and good positioning on social media, press releases for marketing agencies simply allow you to gain popularity, attract more people to your web resource, and thus make more money.

It is more effective when a press release is intended to be (partially) moderated by its recipients (journalists, bloggers, influencers). This will tailor your message for the target audience and improve public relations.

Keep your main goals in mind and share information about your agency's products, events, or policies accurately.

3. Increase traffic to your website

Once a press release is distributed, it will be picked up by various online news websites. The press release can also be shared via your social media channels and by others who found the article interesting. The concise and informative article will draw visitors to your source who are interested in your products and services.

Essentially, your press release is an advertisement. An effective press release is perfect at driving more targeted traffic, as you can add one or multiple links to your website or direct readers to other platforms promoting or selling your services.

The first sentence is the most important one. It needs to catch readers' attention and pique their interest. Start with a short description of your offer, and when potential customers get interested, tell them where they can get your product/service. You need to understand that a press release is news first and foremost, so it must meet clear criteria:

  • novelty;
  • relevance;
  • informativeness.

Then it will be an excellent solution for your business to generate social signals, stimulate shares and attract traffic.

4. Strengthen your SEO

You might think that there are already enough levers for search engine optimization. But why not take advantage of an open opportunity that could potentially bring success to your digital agency. With 63,000 searches per second, a high-ranking press release on Google and other search engines will provide increased visibility to current and future customers.

The main positive feature of a press release for SEO is a legitimate increase in the number of external links to the promoted site. As a result, you will notice an increase in the site's ranking in search engines. Besides that:

  • The number of visitors on the targeted site grows.
  • Competent press releases substantially influence the company's brand awareness.
  • The promotion of self-written press releases is cost-free.
  • There is no need to post backlinks to press release directories.
  • There is a high chance that your news report will be posted on other sites.

Optimize your SEO by playing with keywords, headlines, visual content (photos and videos), or even hashtags. Once you've written a high-quality, competent, informative, unique text with appropriate links and relevant keywords, post it on good sources. A timely, high-quality press release can yield significant results and maximize your SEO benefits.

5. Show expertise in your niche

Public relations are essential for your business as they help you build credibility in the industry, as well as trust with your customers, and potential customers. Stand out as an expert in your niche and highlight the unique appeal of your products and services.

A press release is considered a reliable source of data and information. To ensure your content differs from competitors' work and attracts more attention, you need to understand your unique features and the value of your niche. Maximize the use of a press release to build credibility for your business and a positive brand image.

6. Strengthen your social media presence

With the aid of an effective news break, you can nowadays promote not just a product, service, or brand and send a message to the media. More importantly, you can enhance a topic's demand in society and trigger a wave of publications about the specific theme.

The information disseminated via press releases for marketing agencies lands on social networks. It generates user interaction with brands, shares, and subscriptions. Once your press release is available to the public, people start interacting with the content.

A successful social media press release should not just announce the launch of new services or achieved results. It should include information about which technologies were (or will be) successful, why these technologies worked, and how the results can benefit the audience. Note that a press release focusing on the reader's interests rather than the company's advertising will receive a far bigger response on social media.

7. Discover new perspectives

The ways in which you distribute a press release are as important as its content. After all, different channels ensure different geographic, thematic, and demographic targeting, etc.

It's also an unstoppable method of promoting your content to an audience that will be more responsive to your calls to action and thereby maximize your reach. By contacting the right platforms/journalists/bloggers, you communicate more effectively with people who share your interests and views. And who are therefore more likely to try, buy, and even recommend your services or products.

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