Across the party hall, there's us. And by 'us,' we mean the Presscloud's media and journalist database. Chances are, you haven't met us yet. That's perfectly fine, that can still happen. In fact, the first contact is easily made: with a single click of a button, you can tell your story simultaneously to those you find most interesting. Does that sound good? Then read on.
The Presscloud database
First, let's take a step back: you have a story to tell. This could be, for example, a new product launch, a strategic partnership, or an anniversary. You want to share this story through a press release because it comes across as more credible than a self-promotional content and can also reach a larger audience. After writing a good press release, or having one written using our AI tool, you want to share it with as many relevant recipients as possible. In the PR world, this is called a 'press list.'
How do you create the optimal press list? That's where we help. Through our extensive database (currently containing nearly 80,000), you can select exactly the journalists you want in your press list. You can do this in two ways:
- You can manually browse through our database to select journalists from a specific category. So if you write about sports, it would make sense to tick the 'Sports' category and build your press list from there. You could also start with a specific medium. If you write solely about financial matters, it might be wise to select journalists only from the Financial Daily. You can also easily do this via Presscloud. By manually creating a press list, you keep full control.
- An alternative is our AI tool for composing press lists. Presscloud's smart algorithm analyzes your press release and automatically selects the right journalists. The tool looks at similar topics the journalists have recently written about, ensuring the message reaches the right people. Plus, it saves you a lot of time!
You have assembled the above press list using Presscloud. But perhaps it can be even better. You also have your own connections who would love to read the press release just as much. You can easily add these contacts: if you have an account and go to 'Media' in your dashboard, you will find the 'Contacts' section. Here, using our template file, you can easily upload your own contacts, or you can choose to add them one by one.
Disclaimer: the earlier mentioned AI tool for composing press lists does not include your own contacts. Therefore, we recommend supplementing the generated press list with your own contacts.
Conclusion
On our platform, you can combine your own, trusted contacts with our immense, yet unknown database for the best possible press list. The best of both worlds! If you have any questions about either, whether it's the Presscloud database or uploading or adding your own contacts, you can always reach out to us. Simply email support@presscloud.ai or schedule a free demo.
