A new year: this year will be your PR year

A new year means new opportunities. We all have resolutions: living healthier, achieving a better work-life balance, or setting new business goals. But what is often missing on that list is PR. All too often, PR is pushed to the background. "We need to do something with PR, but we don't get around to it." Does that sound familiar? You're not alone. PR rarely gets priority, but precisely that is what you need to change in 2025. This is the year you finally take the step and make PR an essential part of your business strategy.

PR may not always seem urgent. While marketing campaigns or sales strategies often show immediate measurable results, PR is sometimes considered a 'long-term project'. "We want to, but not right now." This causes companies to keep postponing it. But did you know that this is actually a major missed opportunity?

Without strong PR, you miss a chance to build your brand, gain trust, and become visible at the right times. How often have you thought PR will 'come later,' because you're busy with daily matters? That's one of the biggest pitfalls in PR: it's often seen as something you "will get to someday" instead of a structural part of your business growth.

The good news? 2025 is your year. This year you need to say: "Now we're going to start with PR!" It's time to take the lead and put your company on the map with a strong PR strategy. A well-thought-out PR strategy not only generates media attention but also strengthens your brand identity, increases your visibility, and helps build long-term relationships with both customers and journalists.

So say goodbye to procrastination and make PR a spearhead in your strategy. It's much more than sending out a single press release; it's creating a story, strengthening your reputation, and building valuable relationships. You can't keep putting this off, as companies that invest in PR often reap the benefits for years.

The first step is simple: make a plan. What do you want to achieve with PR? Do you want more visibility, strengthen your brand, or put your expertise in the spotlight? Once you have your goals clear, it's time to set up a strategy (we've also previously written a blog about this). 

Next, it's time to create an account with Presscloud! It's completely free, and very easy. Once you've created an account, you can immediately start generating press releases (using our AI tool). Besides, you'll receive tailor-made suggestions for possible press releases that are interesting for publication - very handy for inspiration if you're not immediately sure what to write about!

Ensure that your message is consistent. Whether you're sending a press release, giving an interview, or being active on social media, the story must be coherent. This means that everyone within your company communicates the same message and that you keep your company's story clear and simple.

Note: PR is not a quick fix. It requires time, effort, and patience. But if you persist, you'll see the results eventually. Consistently communicating, building relationships with media, and positioning yourself as an expert in your field — it's all part of a long-term strategy that can ultimately deliver enormous value.

In 2025, it's time to take the leap and finally set up that PR strategy you've always wanted. No more excuses, no more postponement, but action. Make PR a priority and see how your brand grows. At Presscloud, we're ready to help you set up and execute an effective PR strategy. Let this be the year when your company stands out and really gets seen.