How businesses can distinguish themselves with PR during the holidays

Learn how companies can stand out during the holidays with smart PR strategies, from creative campaigns and corporate social responsibility to storytelling and social media.

| Presscloud editorial

The holidays are a perfect opportunity for businesses to stand out and strengthen their brand. With the right PR strategies, you can not only capture consumers' attention but also leave a lasting impression. In this blog, we discuss how you can use PR to put your business in the spotlight during this busy period.

Creative Christmas campaigns

One of the most effective ways to stand out is by launching creative Christmas campaigns. It's all about creating unique and appealing content that captures the essence of the holidays. For example, a brand might launch a Christmas video inviting customers to share their most beautiful memories. These types of campaigns generate engagement and encourage interaction with the audience.

By tapping into the emotions of the holidays, companies can build a strong connection with their target audience. As an example, we want to highlight one campaign, and that is the Christmas commercial of John Lewis & Partners, a chain of department stores in the United Kingdom, featuring a starring role by Elton John. The 2018 campaign managed to touch many hearts.

Corporate social responsibility

During the Christmas period, consumers are often more interested in the social impact of the companies they work with. Companies that focus on social issues, such as supporting local charities or organizing fundraisers, can align their PR strategy with this. This not only strengthens your brand image but also creates a sense of community and engagement among your customers.

By sharing your dedication to a good cause through press releases and social media, you can reach a wider audience and draw attention to your brand.

The power of storytelling

As we already told in an earlier blog: storytelling is a powerful tool in PR. Especially during the holidays. People love stories that touch and inspire them. By telling a story that reflects the values of your brand and aligns with the spirit of the holidays, you can engage customers on a deeper level. This could be by sharing a story about how your company has improved a customer's life.

But also stories that are not necessarily focused on the products or services of your company, but simply on the story, can make your brand more human and authentic. Take the New Year's Eve commercial of 2023 by The Staatsloterij as an example. Their storytelling significantly helped in building a strong bond with the audience.

Social media and influencer marketing

In the digital age, social media and influencer marketing are indispensable for effective PR. During the holidays, people are more active on social media, making this an ideal opportunity to promote your brand. By collaborating with influencers that match your brand values, you can reach a broader audience and convey your message more effectively. Think of an influencer who uses your products in their Christmas decoration or cooking videos. This increases the visibility of your brand and can lead to more engagement from potential customers.

Conclusion

By leveraging the unique opportunities and challenges presented by the holidays, businesses can optimize their PR strategies and stand out in the market. Whether it's creative campaigns, corporate social responsibility, or using storytelling and social media, the possibilities are endless.

At Presscloud, we support businesses in their PR efforts and help them achieve their goals, especially during this important time of year. With the right strategies, you can not only capture consumers' attention but also make a lasting impression.

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