Nine Examples of Successful Press Releases

Inspiration for PR It can sometimes be quite a task to figure out which content resonates with journalists and which does not. To gather inspiration for your PR strategy, this contribution presents the introduction of nine press releases that have led to significant publicity. We hope it inspires you to get started with PR yourself! 1: A study by Brandfirm No ads on WhatsApp this year as 6 out of 10 users would consider switching Three-quarters of users feel ads are an invasion of privacy Facebook planned to enable ads on WhatsApp this year, but has shelved this plan. A wise move, according to research by the online marketing agency Brandfirm. 58% of Dutch people would consider switching to another service if ads were included in the app. Three out of four users feel that ads on WhatsApp violate their privacy. "I understand that Facebook has shelved plans for ads, as also reported by the Wall Street Journal," says Christiaan Pol, director at Brandfirm. 2: A vision from Building Heroes Construction sector opens to non-construction professionals Building Heroes recognizes a promising development An increasing number of construction companies are open to professionals who are not educated or experienced in the construction sector, observes Willem Molengraaf, one of the founders of Building Heroes. Molengraaf encourages this development because it leads to a diversity of perspectives, which in turn leads to smarter decisions. 3: Research, a timely hook, and tips from The Inner Circle January 5th is 'Dating Sunday': 29% more singles sign up on dating apps The Inner Circle shares five tips to increase dating success The first Sunday of January is known as 'Dating Sunday.' This is the busiest day on dating apps, including The Inner Circle, the Dutch dating app that helps people meet in real life. The peak on January 5th is caused by singles wanting to keep their New Year's resolutions and not wanting to be single on Valentine's Day. The Inner Circle also shares five tips to increase dating success. 4: Launch of a new proposition by Brenger through research Brenger aims to reduce CO2 emissions by 67,000,000 kg with the launch of Brenger for Businesses Startup gives the business market insight into the service level of couriers The Amsterdam-based transport startup Brenger is launching Brenger for Businesses. With this, the company aims to prevent more than 67 million kg of CO2 emissions in 2022. The logistics startup connects businesses and consumers with unused space in a courier's van, ensuring each courier's van is filled as efficiently as possible. With Brenger for Businesses, the startup now also focuses on the commercial market, making it clear for businesses how service-oriented couriers are. 5: International success of Pockies Dutch underwear with pockets conquers the United States The company grows by 40% each month in the US Where do you put your phone when you're comfortably lounging on the couch? From that question came the idea for Pockies: the comfort of a nice pair of boxer shorts, with the functionality of pockets. Ideal for keeping your phone, keys, or passport close at hand. What started as a funny idea from three students became a company they can now live from. Notably, it seems to be a popular gift in the United States: sales increase by 40% every month. 6: Gain launches a campaign as a timely hook, with research and a call to action GAIN launches ADE campaign 'Watt?! No ringing, use your plugs' and calls for an auditory warning at festivals and concerts Podcasts with famous DJs let listeners experience hearing damage and hearing loss From Wednesday, October 16th, music enthusiasts will again enjoy the Amsterdam Dance Event. GAIN, the industry association for producers of hearing aids, calls on festivals and clubs to include an auditory warning before every concert from now on. This warning ('Watt?!, No ringing, use your plugs') is voiced by Justin Verkijk. A podcast in which listeners experience what it's like to be hard of hearing is part of this campaign. Research conducted by GAIN shows that 93% of the Dutch believe that festivals and nightlife venues should do more to prevent hearing damage. 89% believe that there should be a legal maximum sound level for festivals and nightlife spaces, although such legislation does not yet exist. Most people underestimate the long-term effects of excessive noise levels. Hence, GAIN is launching a warning to raise awareness among music lovers today. 7: A 5 million euro investment for Vakanties.nl Sunweb founder Joost Romeijn invests 5 million in Vakanties.nl Rotterdam startup uses machine learning to personalize offerings Vakanties.nl announces a 5 million euro investment from Joost Romeijn. The Rotterdam startup bundles offers for accommodations, rental cars, and flights. The selection is personalized for each visitor through machine learning. The investment will be used to develop a non-linear chatbot and to serve 50,000 travelers next year. Judith Eyck, co-founder and director of vakanties.nl: "Joost Romeijn is not only involved as an entrepreneurial visionary who helps me with inspiration and coaching, but he has also put more skin in the game. That enables us to grow even faster. Last year, we already grew from one to ten million euros in turnover. We hope to continue this significant growth." Eyck is one of nine nominees for the LOEY Talent award. 8: Launch of Pakkie 500,000 Dutch people have been involved in online marketplace fraud at some point Startup Pakkie aims to solve that problem The payment request and delivery app combines payment through a third-party account with Pay.nl and sending from 5,500 participating package points of PostNL, DHL, and DPD. After a successful pilot, Pakkie is now available nationwide. "Everyone knows the feeling. As soon as you transfer money to someone on an online marketplace, you get this uneasy feeling. Will the seller honor our agreement? And if I'm sending something, will I really get paid? We solve this problem by combining both payment and shipment into one app. We are fans of second-hand trade because it saves the environment. Online second-hand trade is growing rapidly, also increasingly outside of Marktplaats. Last year, 2.3 million Dutch sold items through Facebook. To serve everyone, we have created this app," says Boris Schellekens, one of the creators of Pakkie. 9: Announcement of an award Amsterdam startup You-Stand is nominated for the MKB Export Award You-Stand is committed to public health with affordable standing workstations Amsterdam, April 5th, 2017 – The Amsterdam startup You-Stand has been nominated for the MKB Export Award, a prize initiated by MKB-Nederland, RVO, and TNT. The company has developed and sells standing workstations at a reasonable price, making standing work possible for even more people. In doing so, You-Stand hopes to combat the risks associated with sitting work, often termed 'the new smoking.’ Frank in het Veld, the creator of You-Stand, used to be a program maker for public broadcasting. When his wife suffered from a herniated disc in her neck, he was surprised there were no affordable solutions for working while standing. "I then sat down with a friend who is a furniture designer. After much sawing and crafting, we created the You-Stand, which is affordable and meets ergonomic requirements. This not only solved my wife's problem but also gave me a clear goal: to get more people working while standing."