If your company wants to reach an international audience, publishing press releases in multiple languages is essential. But how can you ensure your story truly resonates abroad without seeming like you've merely used Google Translate? In this blog, we offer practical tips for making your press releases effectively multilingual.
Why multilingual press releases are indispensable
A well-written press release not only reaches your target audience but also enhances your international visibility. However, be cautious: a mere translation is not enough. Your message must align with the local culture and context to be truly successful.
Suppose your Dutch company is launching an innovative app. In Belgium, it is generally important to emphasize the security of your data, while in the Netherlands, usability and design might be more important. Understanding these cultural differences makes your message authentic and convincing. Furthermore, what is humorous in the Netherlands might not be well-received in Belgium at all. Therefore, ensure you carefully consider these differences.
Select your languages & use Presscloud
How do you decide which languages to translate your press release into? Look closely at where your target audience is and what languages they speak. In Belgium, for example, both Dutch and French are spoken. Fortunately - as you may have read in our previous blog – Presscloud has been fully available in French since March 3, making it easier than ever to effectively reach French-speaking journalists.
Use our technology to efficiently translate and distribute your press releases. This begins at step 1 of launching a new campaign, where you can have our AI press release generator write a press release in your desired language. We are also currently working on a feature to translate an entire campaign into another desired language. Stay tuned!
Measure the success of your message
Measuring is knowing, even internationally. Keep a close watch on how your messages perform. Analyze reach, interaction, and conversions per language or region. This way, you know exactly which messages resonate and can further optimize your strategy. If French journalists are consistently unresponsive, it's a waste to continue spending your credits there.
In short, effective multilingual press releases ensure that your company is not only internationally visible but also truly understood and appreciated by your audience. Log into your account and get started right away!
