A: Artificial Intelligence
Artificial Intelligence (AI) is quite integrated into our platform. Both our press release generator and our press list tool are built on AI, and you can see it on the domain of our website as well.
B: B2B
As a service provider, we exclusively engage in B2B (business-to-business) activities. It's great fun because every company has its own story to tell.
C: Communication
Good communication is the core of PR: it should be clear, consistent, and focused on building relationships with media, customers, and stakeholders.
D: Development
Although we have a great platform in place, we continuously keep developing. After all, stagnation is regression. Moreover, our valued users often have excellent suggestions that can improve the platform. Continuous development is a priority!
E: Everlasting Honesty
Honesty is crucial in PR, as well as within our own company. We are transparent in our business operations and honest about our pricing (see blog): what you see is what you get. No hidden charges; it's all-in and we are upfront about it.
F: Fast-moving
PR is a fast-moving discipline where quickly responding to trends and events is essential to stay relevant. Similarly, the market we operate in (read: the SaaS industry) moves quickly. We want to remain at the forefront of the latest technological developments.
G: Great User Experience
Widely praised: you, our users. We do everything to make the user experience optimal. Our platform must be easy-to-use, intuitive, and provide a pleasant user experience. After all, satisfied users are the best ambassadors.
H: Humor
Humor can be a powerful PR tool to humanize and make your brand more approachable, when applied well (read blog). Within Presscloud, we also try to discuss PR-related themes with a touch of humor.
I: IKEA
''The IKEA for PR'' we were called at the launch of our platform: with the right tools, anyone can send a professional press release to relevant journalists. And those tools don't have to be expensive to be good! Just like the famous IKEA cabinets that everyone has at home.
J: Journalists
Journalists - we can't do without them. Our ever-growing database of journalists is essential in gaining media attention and effectively spreading your message. Building long-term relationships with journalists is important (read blog).
K: Keep your Message
A clear core message ensures consistency in all communication and helps position your brand in a recognizable way. We also always act from a core message: PR should be accessible to everyone, regardless of the company's size, experience, and, above all, its budget.
L: Listening
Listening is very important in our organization. Who knows better what needs to be changed on the platform than the direct users of Presscloud? Our most critical users regularly come up with good suggestions, and after carefully listening, we take action (see blog).
M: Media Monitoring
With Media Monitoring, you can track the visibility of your PR efforts and measure what is said about your brand. Presscloud has a great Media Monitoring tool that displays all online visibility in a convenient overview.
N: Newsroom
A well-organized Newsroom makes it easy for journalists to access your press releases and brand information. Since the Newsroom is your company's digital business card, we have optimized the interface.
O: Online development
Develop, develop, develop. It's fortunate that our IT team has a true passion for development, as they endure quite a workload. It's not illogical with SaaS: software is never finished.
P: Platform
We could have chosen PR here, but "platform" seemed to fit better. It's an important concept: Presscloud is not a PR agency, but a PR platform. We try to help companies execute their own PR strategies efficiently. Through our tools, from drafting press releases to media monitoring, Presscloud offers everything in one place as a PR platform.
Q: Query
Query is the English word for asking a question: a term used in computer science to describe a command to a database that initiates an action. Since we have integrated a lot of AI, we perform many queries under the hood to ensure your user experience is optimal.
R: Reputation
Reputation is everything in PR; building, protecting, and enhancing a strong and reliable image is crucial for every company.
S: SaaS
Software-as-a-Service (SaaS) is software offered as an online service. That's what Presscloud essentially is: you don't buy physical products, but you acquire access to our online services; our software.
T: Teamwork
Teamwork: perhaps a bit cliché, but without good coordination, task distribution, mutual respect, and collegiality, you cannot work optimally. Teamwork is highly valued at Presscloud, and through good collaboration within the team, we ensure that everyone's wishes and goals are achieved.
U: Utmost challenging
The PR market is challenging, especially for companies that want to stand out in an overcrowded market. Presscloud helps companies strategically and quickly navigate to successfully address these challenges.
V: Vary in tactics to stay ahead
Presscloud helps companies stay ahead in the PR world by offering innovative tools and insights, allowing them to embrace trends and strengthen their competitive position (read blog). We also want to stay ahead as SaaS in a dynamic market!
W: Website
The Presscloud Website is our Sistine Chapel. Everything is well thought out; a great deal of development hours have been invested, and it is arranged so that using our tools is as easy as possible. At the same time, our website is never finished, as we continually keep developing. Perhaps in that sense, a comparison to the Sagrada Familia would have been more appropriate.
X: X-factor
With Presscloud, companies can effectively bring out their X-factor – what makes them unique – and position their brand distinctively in the market.
Y: Year-to-date
Year-to-date analyses are important for every company, both for you and for us. What do we see, for instance, in the number of accounts on Presscloud? What do we see in the number of campaigns sent, open rates, click rates, and the average number of publications? It's important to continue monitoring and evaluating this to make adjustments if necessary.
Z: Zoom in on visibility
Visibility is the ultimate goal of PR; through effective campaigns, you ensure your brand becomes known and trusted in the market. Want to become visible yourself? Create an account and start right away!
