The Do's and Don'ts of Pitching Your Press Release

A List of Do's and Don'ts when Pitching Your Press Release to Journalists

| Presscloud editorial

As a brand or business owner, getting your press release in front of the right people can be a game changer. A well-written press release can generate buzz, attract new customers, and help position your business as a thought leader in your industry. But with so many press releases vying for attention, how do you make yours stand out?

Here are the Do's and Don'ts of pitching your press release to journalists and media publishers:


  1. Do your Research: Before you pitch your press release, do your homework. Investigate the journalist or media publisher you're targeting and make sure your story is a good fit for their audience.
  2. Create an Appealing Subject Line: Your subject line is the first thing a journalist sees in their inbox, so make it count. Keep it short and attention-grabbing and make sure it accurately reflects the content of your press release.
  3. Be Clear and Specific: Provide clear and concrete information in your press release. Tell who, what, where, when, and why in the first paragraphs, so the journalist knows right away what it is about.
  4. Keep it Brief and Concise: Journalists are busy, so keep your pitch short and to-the-point. Focus on the key details and make sure your press release is easy to scan.
  5. Follow Up: If you haven't heard from a journalist after a few days, don't be afraid to follow up. Keep your email courteous and professional and remind the journalist the value of your story.


  1. Don't Exaggerate Your Story: Journalists are looking for news stories, not advertising copy. Avoid inflating your story or using clickbait-style headlines.
  2. Don't be Pushy: Journalists receive many pitches every day, so don't be intrusive or demanding. Be polite and professional and respect their time and expertise.
  3. Avoid Vague or Generic Wording: Be specific and concrete in your press release. Avoid fluffy language and do not use jargon that may not be understood by the reader. Keep it clear and understandable.

In conclusion, pitching your press release can be a challenging task, but by following these do's and don'ts, you can increase your chances of getting noticed by journalists and media publishers. By doing your research, personalizing your pitch, and keeping it brief and concise, you can stand out and generate valuable attention for your brand or business. So go ahead and pitch that press release - we're excited to see what you come up with!

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