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You want to get your business into the media and decide to send out a press release. But that’s easier said than done. Where do you start? We’ll guide you through three important tips to ensure your press release stands out and delivers results.
1. Choose your target audience
Before you start writing, it’s crucial to determine whom you want to reach and through which media. Do you have a new baby product to sell? Then focus on magazines for young parents and lifestyle magazines. Looking for investors for your startup? Then media like Financieel Dagblad, MT/Sprout, and RTL Z are the right choices.
Once you’ve chosen your target audience and the relevant news editors, adapt the language and approach of your message accordingly. For example, in a press release aimed at parenting magazines, sales and revenue figures for your baby products are irrelevant, but these figures are very relevant for financial media.
2. Choose the right form
It’s ideal if you have news to share in your press release - and this can be anything. Think about the launch of a new product, winning an award, or your company’s anniversary. Then write your press release in the form of a news item.
But even without concrete news, you can generate media attention. Media are always looking for interesting ideas. One way to grab journalists’ attention is by making your press release practical content, such as sharing tips. You can also send a compelling interview related to your business as a press release. Results often follow quickly, as was the case for Justin Wiggers a while ago.
3. Don’t make it an ad
Journalists are always looking for news but can easily spot a promotional piece. Your email with the press release will quickly be discarded if it’s too obvious. Therefore, ensure you write your press release as objectively as possible, as if it’s a real news item. Avoid excessive self-promotion and focus on facts and relevant information.
A practical example
Suppose you’ve launched a sustainable line of baby clothing. Your target audience is young parents, so focus on parenting magazines and lifestyle websites. Of course, you have a Presscloud account, so you can easily reach these media with the platform’s tools. You can write (or have written) a press release with the core news: the launch of your sustainable product line. Mention important details such as the use of eco-friendly materials and unique designs.
Write objectively and informatively: "The new range of baby clothing is made from 100% organic cotton and focuses on both comfort and sustainability. With this launch, we aim to meet the growing demand for eco-friendly products." Avoid statements like "We are the best in sustainable baby clothing," as that reeks of advertising. The magic of Presscloud does the rest.
Moral of the story
Writing an effective press release requires strategy and care. By choosing your target audience, determining the right form, and staying objective, you increase the chances that your message will be picked up by the media. At Presscloud, we understand the power of a well-written press release and are ready to help you with your PR strategy. Ready to send your story to the world? Contact us, and let’s put your brand in the spotlight together!
