Presscloud vs Prezly Find journalists or bring your own network?
These two PR platforms differ a lot. Prezly ships no journalist database at all: you bring your own contacts and manage them in a strong CRM with branded newsrooms. Presscloud does ship that database, 15,000 journalists in the Netherlands and Belgium, and 80,000 worldwide, with AI that builds your press list from it. Which approach fits you?
Based on public information from both vendors · last checked July 21, 2026
The fundamental difference
Two philosophies on media contacts
Presscloud: database + AI + your own CRM
- Assumes most companies do not know which journalists are relevant and/or do not have their details on hand
- A database of 15,000 NL/BE journalists in every plan (80,000 worldwide, incl. US & UK).
- The AI Perslijsten tool can then automatically build a list based on your press release.
- You can manage your own contacts and relationships without limit in Presscloud's PR CRM, so you are not limited to the bundled database.
Prezly: bring your own contacts
- Prezly says it does not believe in bought media databases: according to the platform, you build relationships yourself.
- The platform is a PR CRM and newsroom tool for teams that already have a network.
- Up to 5,000 of your own contacts on Essential and 10,000 on Standard.
- A good fit for an established brand with years of press relationships.
15,000
Journalists included in NL & BE, and 80,000 worldwide, including the US, UK and France
€129 / mo
Essential, billed annually, excl. VAT, database & monitoring included
14 days
Free trial, no payment details
0 (by design)
No database; your own contacts up to 5,000-20,000, depending on the plan
€100 / mo
Essential, billed annually; monthly billing 20% higher; VAT status not stated
14 days
Free trial, no credit card
In short
When does each one fit?
Presscloud probably fits better when…
- you do not (yet) have your own media network and want to find journalists rather than bring them;
- you focus on Dutch and Belgian media, but also want the option to expand internationally;
- you want keyword monitoring and AI writing help in the same plan.
Prezly probably fits better when…
- you are an established (international) brand with your own, up-to-date contact list;
- multilingual newsrooms with automatic translation and white-label multi-site management are central to your work;
Comparison table
Presscloud and Prezly side by side
Based on public product information, checked July 21, 2026. Prezly shows its prices in euros; the VAT status of those prices is not stated on the pages we retrieved.
| Criterion | Presscloud | Prezly |
|---|---|---|
| Starting price | €129 / mo for the Essential plan, billed annually; the Pro plan is €299 / mo, or €2,988 / yr. | €120 / mo with monthly billing; annual billing is cheaper; VAT status not stated |
| Journalist database | Included 15,000 in NL & BE, 80,000 worldwide | No bring your own contacts |
| AI press lists | Yes the AI Perslijsten tool, built from your release | N/A no database to draw from |
| AI writing assistance | Yes Press Release Generator, Personalised Pitches | Not found as a core feature |
| Your own contacts (CRM) | Yes PR CRM in the plan | Yes 5,000 (Essential) to 10,000 (Standard); core product |
| Newsroom | Yes own domain & white-label on Pro | Yes core product; white-label on Standard |
| Multilingual newsrooms / auto-translation | Partial platform in NL/EN/FR; no auto-translation found | Yes localization and automatic translations on Standard |
| Keyword media monitoring | Included 1 (Essential) to 5 (Pro) keywords | Not found as a core feature does offer coverage tracking and reports |
| One-off press release | Yes from €349 per press release | Not found |
| Agency plan | €249 / mo unlimited users, unlimited companies, white-label, 2,000 recipients / mo | €300-450 / mo 3-5 users, 10-20 sites, 10,000-20,000 contacts |
| Migration service | Contact import only with the option to enrich contacts | Yes free migration offered |
| Reference customers | Startups, scale-ups, SMEs, agencies including Cinema Culinair, Pockies, plnktn., NADA NADA, de Doelen | International including IKEA, Sony, Emirates; agencies such as Edelman and Ketchum |
| Origin & language | Amsterdam · platform available in NL/EN/FR | Remote team from 19 countries · platform in English |
Scroll horizontally to see the whole table →
- Prezly's "No" for the journalist database is not necessarily a shortcoming, but an explicit product choice that Prezly argues for itself. So the table partly compares different product types.
- "Not found (as a core feature)" means: not found in the public product information on the check date; it does not rule out integrations or beta features.
- Prezly prices are taken from prezly.com/pricing and prezly.com/pricing/agency (July 21, 2026), in euros; VAT status not stated.
Price comparison
Starting price, scaling and agency plans
Prezly is €9 per month cheaper to start with, and that deserves a fair mention. But work it out per unit and with Presscloud you never hit a limit. Below are the entry plans lined up row by row.
Presscloud Essential
€129 / mo
Converted, since it is billed annually (€1,548 / yr) · excl. VAT. The Pro plan is €299 / mo, or €2,988 / yr.
Prezly Essential
€120 / mo
With monthly billing; annual billing is 20% cheaper · VAT n/a
Users
Unlimited
Users
1 user
Your own contacts (CRM)
Unlimited in the PR CRM
Your own contacts (CRM)
5,000 contacts
Journalist database
15,000 NL/BE · 80,000 worldwide
Journalist database
None (by design)
AI tools
AI Generator + AI Perslijsten + Personalised Pitches
AI tools
Not found as a core feature
Media monitoring
Included (1 keyword)
Media monitoring
Not found as a core feature
Newsroom
Own domain · white-label on Pro
Newsroom
1 newsroom, with Prezly branding
Need more? Presscloud Pro (€299 / mo, €2,988 / yr) adds unlimited recipients, monitoring on 5 keywords and a white-label newsroom. Prezly Standard (€250/mo) raises you to 10,000 contacts with white-label and automatic translations.
Agency plans: Presscloud Agency (€249 / mo) does not charge per client, unlimited companies, database included, white-label. Prezly Agency (€300-450 / mo) charges in 3-5 users and 10-20 sites (10,000-20,000 contacts) with free migration.
The differences explained
Three themes that make the difference
Finding journalists vs. managing relationships
- With Presscloud you search the database by name, outlet or category, or you let the AI Perslijsten tool do the work.
- Personalised Pitches writes an opening line for each journalist based on their recent work.
- With Prezly that find function deliberately does not exist. Powerful for teams that already have their network; less suited as a starting point without press contacts.
Newsrooms and multilingual support
- Prezly's newsrooms are the heart of the product: multilingual, with automatic translations.
- White-label and ready to integrate into your own site via the API.
- Demonstrably stronger for a brand that publishes in ten countries.
- If you mostly publish in NL & BE, the difference with Presscloud's Newsroom is small in practice.
Agencies: scale per client or per site
- Presscloud's Agency module does not charge per client: unlimited companies for €249 / mo, white-label and monitoring per client.
- Prezly Agency charges in sites and users (10 sites/3 users for €300; 20 sites/5 users for €450).
- A Dutch agency with up to 10 clients? Then Presscloud's Agency model is cheaper.
- An international agency with premium newsrooms per brand? Then Prezly's model fits better.
Frequently asked questions
Presscloud vs Prezly: your questions
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Sources and research date
This comparison is based on public information, last checked July 21, 2026. Prices and features can be changed by both vendors.
- Presscloud, pricing and features: presscloud.ai/nl/tarieven · database: presscloud.ai/nl
- Prezly, pricing and plan contents: prezly.com/pricing · agency pricing: prezly.com/pricing/agency · explanation of the database stance: their own academy article, linked from the pricing page
Presscloud is not affiliated with and is not sponsored by Prezly. Brand names are the property of their respective owners. "Not found" means the information was not found in the public product information on the check date.
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