Your in-house PR consultant.
New ideas every morning.
Every day, the Newsfeed lines up news hooks for your company: holidays, anniversaries, market trends and your own LinkedIn news. Each hook tells you why it matters to you.
From news hook to press release. In three steps.
No briefings, no weekly calls. Tell us once who you are, and every day there are hooks waiting for you, each with the reasoning behind it.
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1.
Tell us about your company
Connect your LinkedIn page and tell us in two minutes what you do, for whom, and in what tone of voice you communicate. Presscloud builds a brand profile from this.
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2.
Presscloud continuously monitors
We follow news calendars, your own LinkedIn activity, market trends, upcoming anniversaries and platform updates, 24/7 in the background.
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3.
Get a tailored PR agenda
Every day there are new hooks in your Newsfeed, with an explanation of why they matter to you. One click turns an idea into a draft press release.
Five types of hooks. One clear agenda.
Each card in your Newsfeed falls under one of five types. Together, they form a PR calendar that can drive your entire quarter.
- Reactive hooks
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Jump on what's already happening
A holiday, theme week, or recurring moment relevant to you? The Newsfeed plans it well in advance and suggests an angle.
E.g. World Bicycle Day → campaign for a comfort clothing brand.
- Own news
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Turn your LinkedIn update into a press release
Posting something newsworthy on your company page? The Newsfeed picks it up and suggests an angle right away, sharpened for the press.
E.g. Product launch on LinkedIn → press release for the trade press.
- Market trends
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Ride along with major industry developments
Market shifts, industry figures, policy changes: if it matters, the Newsfeed tracks it and suggests how you can join in.
E.g. New regulations → expert commentary from your brand.
- Anniversary
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A reminder for your own milestones
Is your company 5, 25, or 100 years old? That's reason for a press release. The Newsfeed keeps track of your founding date and prompts you in time.
E.g. 10th anniversary → retrospective story with figures and quotes.
- Platform news & blogs
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Updates from Presscloud, delivered to you
New features, tips to complete your profile and the latest PR Academy blogs. Anything that changes on the platform shows up in your feed right away.
E.g. “New: Translate press releases into 6 languages.”
Start working with PR?
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