Reactive hooks
Smartly engage with ongoing events
A holiday, theme week, or recurring moment relevant to you? The Newsfeed plans it well in advance and suggests an angle.
E.g. World Bicycle Day → campaign for a comfort clothing brand.
New · Newsfeed
Your in-house PR consultant.
Your in-house PR consultant.
New ideas every morning.
The Newsfeed creates a PR agenda tailored for your company, offering potential news hooks. Think of it as an in-house PR consultant that pinpoints PR opportunities for you.
14 days free
No credit card
Setup in 5 min.
How it works
From news hook to press release. In three steps.
The Newsfeed works like a PR consultant that never sleeps — but for your company. No briefings, no weekly calls, just daily sharp hooks with rationale.
01
Tell us about your company
Connect your LinkedIn page and tell us in two minutes what you do, for whom, and in what tone of voice you communicate. Presscloud builds a brand profile from this.
02
Presscloud continuously monitors
We monitor news calendars, your own LinkedIn activity, market trends, upcoming anniversaries, and platform updates — 24/7, in the background.
03
Get a tailored PR agenda
Every day, fresh news hooks are ready in your Newsfeed, with explanations of why it's relevant for you. With one click, an idea becomes a concept press release.
Types of news hooks
Five types of hooks. One clear agenda.
Each card in your Newsfeed falls under one of five types. Together, they form a PR calendar that can drive your entire quarter.
Own News
Turn your LinkedIn update into a press release
Posting something newsworthy on your company page? The Newsfeed picks it up and suggests an angle — just sharper for the press.
E.g. Product launch on LinkedIn → press release for the trade press.
Market Trends
Ride along with major industry developments
Market shifts, industry figures, policy changes — if it matters, the Newsfeed monitors it and suggests how you can participate.
E.g. New regulations → expert commentary from your brand.
Anniversary
A reminder for your own milestones
Is your company 5, 25, or 100 years old? That's reason for a press release. The Newsfeed keeps track of your founding date and prompts you in time.
E.g. 10th anniversary → retrospective story with figures and quotes.
Platform News & Blogs
Updates from Presscloud, delivered to you
New features, tips to enrich your profile, and the latest blogs from the PR Academy — everything that changes on the platform appears directly in your feed.
E.g. “New: Translate press releases into 6 languages.”
Ready to never miss a news hook again?
14 days free. No credit card required. Your first PR schedule is ready in 5 minutes.
