Run your PR from Claude, with the Presscloud MCP server

The Presscloud MCP server connects Claude, or any other MCP client, to your Presscloud account. You ask in plain language for a press list, a draft press release or the results of a campaign, and Claude carries it out inside Presscloud. Available to agencies on the Enterprise plan.

Book a demo → See the Enterprise plan

No code needed
For agencies on the Enterprise plan

claude · presscloud-mcp

connected

Build a press list

user: Pockies is launching a new collection next week. Build me a press list of journalists who would actually write about it.
claude: Let me pull up the Pockies client profile first, then search the fashion, lifestyle and retail beats.
tool: search_journalists
result: 142 journalists · 38 who covered Dutch fashion labels in the last 6 months
claude: 38 strong matches. Four of them have written about Pockies before, so I am putting those on top.
tool: create_press_list
result: Press list created · 33 contacts · visible in your dashboard
claude: Done. The weight sits with Elle, FD and Fashionunited. Want me to attach a draft release and a send moment right away?

Schedule a campaign

user: Queue up the new Pockies collection release for next Tuesday, 7am, embargoed until then.
claude: I will use the draft that was approved last week and the press list from the previous collection launch.
tool: schedule_delivery
result: Delivery scheduled · 61 recipients · status: awaiting approval
claude: The campaign is ready, but nothing goes out without your sign-off. I merged two duplicate contacts and put the embargo line in the email.
tool: preview_delivery
result: Dry run passed · 61 recipients · no blockers · 61 credits required
claude: Everything checks out. Say "send" and I will start the approval.

Read the results

user: How did the new Pockies collection launch go? Keep it short, and tell me what to follow up on.
tool: get_campaign_results
result: 33 sent · 27 opens (82%) · 11 clicks · 6 replies
tool: get_agency_overview
result: 2 clients with no campaign scheduled · 4 drafts open · 1,240 credits left
claude: Strong launch: 82% opens and six journalists who wrote back. Two of them asked for imagery and have not heard from you yet.
claude: I can draft that follow-up and pick up the two clients with an empty schedule while I am at it. Want me to?

Works with Claude Desktop Claude Code Cursor Zed Any MCP client

What is an MCP server, and what does the Presscloud one do?

MCP stands for Model Context Protocol, an open standard Anthropic published at the end of 2024. It describes how an AI client such as Claude may use tools from other systems. An MCP server is the side of that connection offering those tools.

Presscloud runs one of those servers on its own environment. Your client signs in with a personal access token and gets the Presscloud tools: search journalists, build press lists, draft press releases, schedule deliveries and read results back. No connector and no code of your own.

An open standard: MCP does not belong to Presscloud. Any client that speaks the standard can connect.
One server, every tool: You connect to a single URL. The tools your token is allowed to use show up in your client right away.
You keep the key: Your token carries scopes for reading, writing and sending. Revoke it whenever you want.

Every client, one conversation

As an agency you keep many clients running at once, and PR is often what waits. Through the MCP server every Presscloud feature is a tool Claude calls and combines into a working PR flow by itself. You give the instruction, check the result and approve the send.

You run your whole portfolio over the same connection. Ask for an overview of every campaign in flight, have press lists updated in bulk, or get last month's reporting ready for every client.

What that sounds like in practice

"Show me every client with a campaign scheduled this month, and flag the ones without a press list."
"Send the Pockies collection release to the same list as last time, Tuesday 7am."
"Which journalists opened our last three mailings but never replied?"

Which plan is this part of?

The MCP server comes with the Enterprise plan for agencies, together with your own access tokens and every client account under one login. No agency account yet? We will set it up with you.

See the Enterprise plan →

How do you connect Claude to Presscloud?

You do not need a developer. One token, one line of config, and you ask your first question.

1

Generate your token

Create a personal access token in your agency settings. You pick the scopes yourself: read, write and send.

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Add the server

Paste the URL and your token into your client's MCP settings. One server, every Presscloud feature.

claude mcp add --transport http presscloud \
  https://presscloud.ai/mcp \
  --header "Authorization: Bearer $TOKEN"

3

Just ask

Talk to your PR department the way you would talk to a colleague. Claude picks the right actions in Presscloud itself.

"Get the Pockies collection launch ready for next Tuesday."

The whole platform, as tools

From research to reporting: every step in your PR flow is a tool Claude can call itself. You stay in charge, because nothing goes out before you approve it.

Writing and sending stay separate. Sending always asks for your confirmation.
Your token carries scopes, so you decide whether a client can only read.
Your token never sees more than you see in the app yourself.

search_journalists: Filter 81,000+ NL/BE journalists by beat, outlet and reach
create_press_list: Build and save press lists per client or campaign
generate_press_campaign: Generate a draft in the client's brand style and tone of voice
schedule_delivery: Set the embargo, send moment and audience
preview_delivery: Dry run your delivery: recipients, credits and blockers up front
get_campaign_results: Opens, clicks and replies from journalists
rollout_campaign: Roll one announcement out across many clients at once
list_clients: Switch between all your client accounts inside the same conversation

Questions about the MCP server

It is the connection between your AI client and your Presscloud account. Claude, Cursor or Zed gets the Presscloud tools through the server and uses them for your PR work: search journalists, build press lists, draft press releases, schedule deliveries and read results back.

Anything that speaks the Model Context Protocol. In practice that means Claude Desktop, Claude Code, Cursor and Zed, plus any other MCP client you use. The connection runs over HTTP with an access token.

No. You create a token in your agency settings, paste the server URL and the token into your client and ask your first question. That takes a few minutes and no code.

No. Writing and sending stay separate. A delivery is prepared and only goes out after you confirm it. Your token carries scopes, so you can also give a client read-only access.

The MCP server comes with the Enterprise plan for agencies, together with your own access tokens and every client account under one login. The agency pricing page lists what else is included.

The server runs on agency accounts. Working for one brand and still want to use it? Book a demo and we will look at what is possible.

More on PR with Presscloud

Want to know what sits underneath the MCP server first? These are the features Claude calls.

Want to see it work first?

We set the connection up together and walk through your first campaign, in your own account.

Book a demo →