Online Media

NOW Toronto

nowtoronto.com

Online Media

Now Toronto is a digital-first media outlet focusing on alternative news, culture, entertainment, events, and food in Toronto. With over 3 million monthly readers, it delivers breaking news and fearless cultural reporting that connects Torontonians to the stories that matter most. Established in 1981 as Toronto's first independent newspaper, it has evolved into a leading online platform shaping local conversations and perspectives.

PR target profile

Reach NOW Toronto with the right story.

NOW Toronto is a online media with 13 journalists in the Presscloud database. The newsroom mainly covers HR and Career, Fit & healthy, Tech and ICT, Food & Beverage. Your best shot is a personal pitch that builds on what a journalist recently published.

NOW Toronto is worth pitching when your story touches consumer lifestyle, technology, or food and beverage topics in the United States. It is a strong fit for PR professionals who want to reach an engaged digital audience with cultural and lifestyle storytelling.

Presscloud tracks 13 journalists at NOW Toronto, spread across its various editorial teams. This page summarizes what the medium covers, which stories have potential, and how to effectively approach the editorial team.

Search traffic origin

Where the search traffic comes from

86%

Canada

Canada 86%

United States 11%

Other 3%

Estimated share of organic search traffic by country.

Outlet at a glance

journalists tracked

40.8K

estimated website visitors per month

Company details

Headquarters Toronto, Ontario

Employees 11-50 employees

Past 30 days

254

articles tracked by Presscloud

Fresh off the press

Recently published in NOW Toronto

A snapshot of what NOW Toronto recently published.

Events happening in Toronto this weekend: Sept 11 to 13

NOW Toronto Article

“Events happening in Toronto this weekend: Sept 11 to 13”

20 hours ago

2 in 3 Ontario small businesses rely on U.S. suppliers or customers. Here’s what Canada’s retaliatory tariffs will mean to them

NOW Toronto Article

“2 in 3 Ontario small businesses rely on U.S. suppliers or customers. Here’s what Canada’s retaliatory tariffs will mean to them”

21 hours ago

TIFF Rush tickets explained: How to get into sold-out screenings

NOW Toronto Article

“TIFF Rush tickets explained: How to get into sold-out screenings”

22 hours ago

TTC routes are changing for TIFF 2026. Here’s what riders need to know

NOW Toronto Article

“TTC routes are changing for TIFF 2026. Here’s what riders need to know”

23 hours ago

Q&A: Matthew Perry’s sister talks about the foundation’s goals ahead of tonight’s event at Massey Hall

NOW Toronto Article

“Q&A: Matthew Perry’s sister talks about the foundation’s goals ahead of tonight’s event at Massey Hall”

1 day ago

Harry Styles announces two Rogers Stadium shows for 2027

NOW Toronto Article

“Harry Styles announces two Rogers Stadium shows for 2027”

1 day ago

Editorial structure

13 journalists, spread across the various editorial teams

The biggest desks highlighted. Journalists can belong to multiple desks, so the tiles do not add up to the total.

View individual journalists →

HR and Career

journalists

Fit & healthy

journalists

Tech and ICT

journalists

Food & Beverage

journalists

What NOW Toronto covers

NOW Toronto reports on a range of subjects through its HR and Career, Fit & healthy, Tech and ICT, and Food & Beverage desks. Its coverage spans consumer interests, IT and ICT, medical topics, and business developments.

Beats the editorial team relies on

What is a beat? Read the glossary explainer

Consumers

IT/ICT

Medical

Business

How to pitch successfully to NOW Toronto

When pitching NOW Toronto, align your story with the desk that best matches your topic. Your pitch should fit the outlet's digital-first, lifestyle-oriented identity and speak to an audience interested in culture, careers, health, technology, or food. Keep your angle specific and relevant to the desk you are targeting.

What is a pitch? Read the glossary explainer

Pitch checklist

✓ Match your story to a specific desk: HR and Career, Fit & healthy, Tech and ICT, or Food & Beverage.

✓ Frame your pitch around consumer, IT, medical, or business angles that fit the outlet's beats.

✓ Keep your subject line clear and tied to a concrete news hook.

✓ Write concisely, since this is a digital-first outlet with a lifestyle focus.

✓ Explain why your story matters to the outlet's audience right now.

✓ Offer access to spokespeople, assets, or exclusive details that strengthen the angle.

Reach the journalists of NOW Toronto with Presscloud

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FAQ

Frequently asked questions about NOW Toronto

Answers to the most common questions. Missing something? Contact us.

Build a targeted press list that includes NOW Toronto, craft a pitch aligned to its desks, and send it through a platform like Presscloud.

NOW Toronto covers subjects across its HR and Career, Fit & healthy, Tech and ICT, and Food & Beverage desks, with beats spanning consumers, IT and ICT, medical, and business.

Pitch the journalist on the desk that best matches your story. Presscloud helps you find and contact the right reporter for your topic.

NOW Toronto reaches a significant digital readership as a lifestyle and cultural outlet with a broad online presence across web, video, and social channels.

NOW Toronto is a digital-first online media outlet under Gonez Media, focused on breaking news, cultural reporting, and lifestyle content.