WAFF
Online Media
WAFF
waff.com
Online Media

WAFF 48 is the NBC affiliate serving Huntsville, Alabama, and the Tennessee Valley region, offering breaking news and weather coverage for north Alabama and southern Tennessee. Owned by Gray Television, WAFF 48 specializes in local news production, digital content, lifestyle, and entertainment, targeting a regional audience seeking timely and reliable information. With over six decades of broadcast experience, it stands as a key media outlet for community-focused journalism and multimedia storytelling.

PR target profile

Reach WAFF with the right story.

WAFF is a online media with 12 journalists in the Presscloud database. The newsroom mainly covers HR and Career, Food & Beverage. Your best shot is a personal pitch that builds on what a journalist recently published.

WAFF is worth pitching when your story touches local developments in the Tennessee Valley region. It is a relevant target for communicators with regional business or consumer news who want to reach a dedicated local audience.

Presscloud tracks 12 journalists at WAFF, spread across its various editorial teams. This page summarizes what the medium covers, which stories have potential, and how to effectively approach the editorial team.

Search traffic origin
Where the search traffic comes from
94%
United States
United States 94%
Other 6%

Estimated share of organic search traffic by country.

Outlet at a glance
12
journalists tracked
52.6K
estimated website visitors per month
Company details
Headquarters Huntsville, Alabama
Employees 51-200 employees
Editorial structure

12 journalists, spread across the various editorial teams

The biggest desks highlighted. Journalists can belong to multiple desks, so the tiles do not add up to the total.

View individual journalists →
HR and Career
5
journalists
Food & Beverage
5
journalists

What WAFF covers

WAFF reports on regional business and consumer interests through its HR and Career and Food & Beverage desks. The newsroom provides breaking news, weather coverage, and lifestyle content for north Alabama and southern Tennessee.

Beats the editorial team relies on

What is a beat? Read the glossary explainer

Consumers
Business

How to pitch successfully to WAFF

Your pitch must fit the outlet type and the known desks at WAFF. Frame your story around relevant consumer or business topics that resonate with the Huntsville community and the broader Tennessee Valley. Make sure your angle is timely and fits local digital content needs.

What is a pitch? Read the glossary explainer

Pitch checklist
Confirm your story fits the HR and Career or Food & Beverage desks.
Ensure your pitch has a clear local angle for the Tennessee Valley region.
Frame your news around consumer or business interests.
Keep your message concise and suited for digital content.
Check that your story is timely and relevant to the local community.
Match your tone to local broadcast and multimedia storytelling.
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FAQ

Frequently asked questions about WAFF

Answers to the most common questions. Missing something? Contact us.

You can reach WAFF by sending a well-crafted pitch that aligns with their local focus. Presscloud helps you build a targeted press list for this outlet and send your personal pitch directly to the relevant contacts.
WAFF covers local breaking news and weather for north Alabama and southern Tennessee. The newsroom also reports on consumer and business interests through its HR and Career and Food & Beverage desks.
You should pitch the specific desk that matches your story, such as HR and Career or Food & Beverage. Presscloud lets you identify the right contacts and approach them with a tailored press release.
WAFF is an online media outlet and the NBC affiliate for Huntsville, Alabama. It is owned by Gray Television and specializes in local news, digital content, and multimedia storytelling.
WAFF serves a significant regional audience across the Tennessee Valley. It stands as a key media outlet for community-focused journalism in north Alabama and southern Tennessee.
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79,894 journalists in our database · 52,752 publications achieved by customers