The previous case is from just 3 weeks ago, but the reactions have been so positive that we have decided to communicate use cases more often. After all, it can help other companies, big or small, with their inspiration, execution, and even expectations (spoiler: not every press release gets the front page of De Volkskrant, but there's also such a thing as trade media).
So, once again, here is a use case. This time in the spotlight: Crewcart. The brilliant minds behind it are not unknown: they are the guys from Pockies, and also the founders of our platform. So, expectations may be high!
The Company
Crewcart was born out of the desire to do something about the gap that often exists in online shopping. The founders, who as mentioned, ran their own e-commerce company Pockies, saw first-hand how powerful social shopping can be. With their 'Crewdeals' initiative, customers could shop together and receive exclusive discounts. And what happened? No less than 47% of Pockies' total revenue came from these joint purchases.
Inspired by this success, they saw the enormous potential to turn social shopping into a scalable solution for other merchants. They began developing Crewcart, a platform that brings people together, allowing them to share, collaborate, and enjoy the shopping experience as a group.
The News
In this case, the company description is indirectly the news: it was the app launch. Or rather, 'app', it's not like an application on your phone. Instead, it's a Shopify app, and through a plug-and-play system, consumers can directly start using the tool.
They share their shopping cart in real-time with friends, family, or teammates. As if they are together in the fitting room, but each from their own couch. Happy consumers, because of discounts. Happy web stores, due to higher order volumes and thus revenue. Happy Crewcart, because they get a share of the profit. With only happy parties involved, it's no wonder that their spokesperson claims this model can become "the new standard."
The Guidance from Presscloud
Of course, we, as neighbors, are eager to help, so we did too. On one hand with the press release, which could still use some tweaking. On the other hand with the press list, as that was quite a task: who do you write to? In principle, every webshop with Shopify is the target audience, so which media should you target? Through mutual consultation, we decided to address both the media in the fashion world (many webshops, many orders) and all business media.
The Results
You might have wondered: if Crewcart was already launched last quarter, why are we only writing about it now? That's because last week a brand new article by Twinkle Magazine appeared. In the September edition of Twinkle Magazine, they explore all aspects of social shopping over 3 pages. Truly a strong piece, which also includes comments from the E-commerce manager of Wibra.
This latest publication was the cherry on top of an already successful campaign, with previous publications on FashionUnited, Emerce, and Productnieuws.nl. A successful launch indeed, celebrated with a toast at the joint Friday afternoon drinks.
