Media Monitoring API: every mention in your own software

The Presscloud Media Monitoring API brings your search profiles and mentions into your own software: as JSON or through webhooks, already checked for relevance. No raw stream of articles to filter yourself, only what's really about you.

Request access → See the example

No credit card needed.

Search profile · Jumbo GET /v1/mentions
Supermarket chain from Veghel
  • Distrifood 26 Oct Jumbo benoemt Erwin Meijer tot cco, was tot nu interim Main subject
  • LINDA. 24 Oct Pepijn Wijn tipt de lekkerste (en betaalbare) wijnen speciaal voor de herfst: 'Deze kwam ik tegen bij de Jumbo' Mentioned
  • FRYN 26 Oct Hattrick van Patrick niet genoeg voor JUMBO Flyers in Friese derby Filtered out About a basketball club, not about you
200 OK webhook → mention.created
Real headlines from the Presscloud index.

Your monitoring is stuck in a dashboard

Agencies paste mentions into client reports. Comms teams copy them into Slack or their own dashboard. Software companies rebuild monitoring themselves. It's manual work, and it always lags behind the news.

The Media Monitoring API removes that step: mentions arrive directly in the software you already use.

The News API and the Media Monitoring API compared
What you get News API Media Monitoring API
Content Every article in the index Only mentions for your search profiles
Who decides what's relevant You, with search terms We do, by meaning and context
New results You fetch them yourself Through webhooks too
Rather filter every article yourself? See the News API

Jaguar the car, or the jaguar in the rainforest?

A keyword finds every article that says "Jaguar". Our AI reads the article and checks it against the context of your search profile. The car brand gets the car news, the nature charity gets the wildlife news, and a guitar or a football team never gets through.

How the AI sorts these real headlines between the two search profiles:

  • Jaguar Type 01: ‘the last-chance saloon’ for the marque: Jaguar · Car brand, Main subject
  • Jaguar arrives at San Jose zoo: Jaguar · Nature, Main subject
  • Fender American Professional Classic Jaguar & Jazzmaster: Filtered out, About a guitar
  • JLR's 2027 EV Roadmap: Range Rover Electric, Jaguar Type 01 and New Defender EV Lead Electrification Push: Jaguar · Car brand, Mentioned
  • Mesker Park Zoo mourns the loss of long-time jaguar Beliza: Jaguar · Nature, Main subject
  • Fairbairn’s last-second 49-yard FG gives Texans 34-31 win over Jaguars at Wembley Stadium: Filtered out, About an American football team
Real headlines from the Presscloud index.
  • You describe what you mean in plain language
  • The AI reads the whole article, not just the word
  • Every mention says whether you're the main subject or just mentioned

What the API does

The same monitoring that runs every day for Presscloud customers, reachable straight from your own software.

Search profiles
Set what you follow: your brand, a competitor or a topic. With the context that says what you mean, so "Mercurius" is your coffee bar and not the planet.
Mentions that are already checked
Every mention is checked: is it really about you, and how prominently? Namesakes and passing references drop out before they reach your system.
Competitors next to your own brand
Follow competitors in the same stream, labelled per profile. Then work out your share of voice with your own tools.
Media value per publication
An estimate of what a publication is worth, the same value you see in the Presscloud dashboard.
Publications linked to your press releases
See which mention came from which press release, without matching them yourself.
Webhooks for every new mention
No polling: your system gets a signal as soon as we find a new mention.

What a mention looks like

A response from the mentions endpoint and the message your webhook receives. Every mention comes with outlet and relevance, plus author and media value where available.

GET /v1/mentions?profile=prf_7Qx2&since=2026-10-27 application/json 
{
  "profile": {
    "id": "prf_7Qx2",
    "name": "Mercurius",
    "type": "own_brand"
  },
  "mentions": [
    {
      "id": "men_4f81a9",
      "title": "Mercurius opent derde koffiebar in Utrecht",
      "url": "https://www.example.nl/artikel/...",
      "outlet": { "name": "Example Dagblad", "domain": "example.nl" },
      "authors": [{ "name": "Joris de Vries" }],
      "published_at": "2026-10-27T07:12:00Z",
      "language": "nl",
      "relevance": {
        "verdict": "relevant",
        "prominence": "main_subject"
      },
      "media_value": { "amount": 1840, "currency": "EUR" },
      "press_release": null
    }
  ],
  "next_cursor": "c_9d2e"
}
POST https://example.com/webhooks/presscloud application/json 
{
  "event": "mention.created",
  "created_at": "2026-10-27T07:14:03Z",
  "profile": { "id": "prf_7Qx2", "name": "Mercurius" },
  "mention": {
    "id": "men_4f81a9",
    "title": "Mercurius opent derde koffiebar in Utrecht",
    "url": "https://www.example.nl/artikel/...",
    "outlet": { "name": "Example Dagblad", "domain": "example.nl" },
    "relevance": {
      "verdict": "relevant",
      "prominence": "main_subject"
    }
  }
}

Who it's for

PR agencies
Put every client's mentions into your own reports automatically, in your own branding.
Comms teams
Send new mentions to Slack, Teams or your intranet, and feed your own dashboard without exports.
Software companies
Offer media monitoring in your own product, without building and maintaining a monitoring platform yourself.
Data and research
Analyse coverage of brands and topics, on mentions that are already filtered for relevance.

How to get started

You don't have to build anything before you start. We set up your search profiles with you, then you connect the API at your own pace.

  1. Request access

    Half a minute. Tell us what you want to use the API for.

  2. We set up your search profiles

    Together we pin down what you follow and what you mean, so only relevant mentions come through.

  3. You connect the API

    You get an API key and fetch mentions, or receive them straight through webhooks.

Request access

Leave your work email and tell us in one click what you want to use the API for. That way we can pick up your request straight away.

  • We help you shape your search profiles
  • No credit card needed

We've got your request

We'll get in touch to set up your access.

Want to search our article index in the meantime? You can try the News API for free.

See the News API →
What do you want to use the API for?

We only use your details to follow up on your request and keep them for up to two years after your last request. Read more in our privacy policy.

Frequently asked questions

Request access through the form on this page. We'll get in touch, set up your search profiles with you and give you an API key.

The price depends on how many search profiles and mentions you need. After your request you'll get a proposal tailored to you.

The News API gives you every article in our Benelux index and you decide what's relevant. The Media Monitoring API gives you only the mentions that match your search profiles, already checked for relevance.

The same sources as the media monitoring in Presscloud: national, regional and trade media online. We currently track 2,600+ outlets in the Netherlands and 600+ in Belgium.

Yes, please. Use the email address of your Presscloud account, so we know straight away which monitoring you already use.

Read on