De Volkskrant
Newspaper
De Volkskrant
www.volkskrant.nl ·Amsterdam
Newspaper

De Volkskrant is a leading Dutch newspaper, known for independent and reliable journalism, with news and in-depth background reporting on politics, sports, and media. Aimed at a broad readership in the Netherlands, the paper combines traditional print with a strong digital and online presence. Its headquarters are in Amsterdam and De Volkskrant is owned by DPG Media. The newspaper is known for its accessible reporting and respected editorial standards.

PR target profile

Reach De Volkskrant with the right story.

De Volkskrant is a newspaper with 246 journalists in the Presscloud database. The newsroom mainly covers Politics and government, Culture & events, Economy and Finance, Fit & healthy. Your best shot is a personal pitch that builds on what a journalist recently published.

De Volkskrant has 246 tracked journalists spread across 12 editorial teams. For your PR, that matters because the title visibly publishes a lot about political decisions, social issues, international developments, the economy, and culture, with room for both daily news and in-depth stories.

Presscloud tracks 246 journalists at De Volkskrant, spread across its various editorial teams. This page summarizes what the medium covers, which stories have potential, and how to effectively approach the editorial team.

Outlet at a glance
246
journalists tracked
900K
estimated media reach
36.9K
estimated website visitors per month
Past 30 days
137
articles tracked by Presscloud
Editorial structure

246 journalists, spread across the various editorial teams

The biggest desks highlighted. Journalists can belong to multiple desks, so the tiles do not add up to the total.

View individual journalists →
Politics and government
59
journalists
Culture & events
53
journalists
Economy and Finance
22
journalists
Fit & healthy
22
journalists
Sport
18
journalists
Lifestyle
18
journalists
Art & Design
16
journalists
Sustainability
16
journalists

What De Volkskrant covers

De Volkskrant has 246 tracked journalists and recently publishes a lot about politics and government, the judiciary, asylum and social issues, international conflicts and diplomacy. In the headlines, you also see recurring attention to the economy and business, sustainability and energy, health and care, technology and AI, sports, culture and language, often with an analytical or explanatory angle.

Beats the editorial team relies on

What is a beat? Read the glossary explainer

Politics and government
Politics
Education
Government

How to pitch successfully to De Volkskrant

Pitch De Volkskrant with a clear newsworthy or research-driven angle and make the social relevance immediately concrete. The recent headlines show that the newsroom is responsive to stories about policy and implementation, public consequences of legislation, care and health, sustainability and infrastructure, technology such as AI and data centers, and culture with a broader social context. A strong pitch for De Volkskrant therefore contains not just an announcement, but above all consequences, numbers, friction, public impact, and why it matters now.

What is a pitch? Read the glossary explainer

Pitch checklist
Link your news to policy, implementation, or social consequences.
Make clear what the public, citizens, or consumers will notice.
Support your claim with verifiable numbers or research.
Choose an angle around timeliness, conflict, change, or impact.
Show how your story fits themes like politics, care, economy, tech, or culture.
Send a short pitch with one clear news item and a sharp context sentence.
Reach De Volkskrant with a targeted pitch
Use the 12 editorial teams and 246 tracked journalists as the starting point for a media list that fits your story.
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FAQ

Frequently asked questions about De Volkskrant

Answers to the most common questions. Missing something? Contact us.

A press release for De Volkskrant works best when it clearly connects to the topics the paper covers a lot, such as politics, society, the economy, care, tech, or culture. Presscloud helps you build a targeted media list for that and send your pitch personally and relevantly.
Approach De Volkskrant with a short, factual news tip that makes it immediately clear what the news is, why it matters now, and what the social impact is. Stories with consequences for policy, citizens, care, technology, or public debate fit the recent coverage most clearly.
You are more likely to get into De Volkskrant with a pitch that offers more than promotion, namely news value, evidence, and consequences. The title visibly publishes many stories with political, social, economic, or cultural relevance and often chooses explanation and impact.
For editorial contact, it is important that you first determine which angle of your story fits the right newsroom, such as politics, economy, health, culture, or tech. Presscloud helps you select De Volkskrant and other relevant titles in a targeted way and approach them with a suitable pitch.
A letter to the editor is meant as a reader response or opinion contribution and is different from a press release. If you want to bring news, research, or a scoop to the attention of De Volkskrant, choose a press release or a targeted tip to the newsroom.
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79,894 journalists in our database · 52,752 publications achieved by customers