Het Parool is a privately held newspaper publisher based in Amsterdam, established in 1941, focusing on delivering the latest news with in-depth editorials, background stories, columns, and cultural reviews. It primarily serves an audience interested in Amsterdam's key news, economic developments, startups, creative industries, and media sectors. With a staff of 51-200 employees and a LinkedIn following of over 17,000, Het Parool offers comprehensive coverage infused with expert analysis and opinion pieces.
Reach Het Parool with the right story.
Het Parool is a newspaper with 200 journalists in the Presscloud database. The newsroom mainly covers Culture & events, Politics and government, Fit & healthy, Lifestyle. Your best shot is a personal pitch that builds on what a journalist recently published.
Het Parool has 166 tracked journalists across 12 editorial teams. That makes the title relevant if you have news that touches Amsterdam, urban policy, culture, housing, social issues, or sport with a clear news or city angle.
Presscloud tracks 200 journalists at Het Parool, spread across its various editorial teams. This page summarizes what the medium covers, which stories have potential, and how to effectively approach the editorial team.
Estimated share of organic search traffic by country.
Recently published in Het Parool
A snapshot of what Het Parool recently published.
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200 journalists, spread across the various editorial teams
The biggest desks highlighted. Journalists can belong to multiple desks, so the tiles do not add up to the total.
What Het Parool covers
Het Parool publishes 100 recent articles and shows a clear mix of Amsterdam city stories, culture and reviews, politics and governance, housing, and social issues. The headlines repeatedly cover topics such as Zuidoost, housing construction and rent, debt and homelessness, municipal policy, heat and pollution, plus plenty of attention to art, film, TV, and football.
Beats the editorial team relies on
What is a beat? Read the glossary explainer
How to pitch successfully to Het Parool
Pitch Het Parool with a sharp Amsterdam angle. Think of news about urban development, housing, municipal policy, culture, events, social inequality, health, or work in the city. Stories with clear public impact also fit, such as pollution, consumer safety, technology in everyday life, or sport with a broader cultural or social angle. Bring facts, local relevance, and concrete consequences for Amsterdam residents straight away.
What is a pitch? Read the glossary explainer
Frequently asked questions about Het Parool
Answers to the most common questions. Missing something? Contact us.
Build consistent media presence with Het Parool
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