Het Parool
Newspaper
Het Parool
www.parool.nl
Newspaper

Het Parool is an Amsterdam daily newspaper with a long history, founded in 1941, that focuses on delivering the most important local news with in-depth editorial attention to topics including the economy, startups, creative industries, and employment. Het Parool targets residents and professionals interested in Amsterdam's business and cultural landscape and offers news, analysis, opinion, and reviews on science, art, and media. With a dedicated readership of more than 15,000 followers, Het Parool provides authoritative insights tailored to the city's dynamic community.

PR target profile

Reach Het Parool with the right story.

Het Parool is a newspaper with 166 journalists in the Presscloud database. The newsroom mainly covers Culture & events, Politics and government, Fit & healthy, Lifestyle. Your best shot is a personal pitch that builds on what a journalist recently published.

Het Parool has 166 tracked journalists across 12 editorial teams. That makes the title relevant if you have news that touches Amsterdam, urban policy, culture, housing, social issues, or sport with a clear news or city angle.

Presscloud tracks 166 journalists at Het Parool, spread across its various editorial teams. This page summarizes what the medium covers, which stories have potential, and how to effectively approach the editorial team.

Search traffic origin
Where the search traffic comes from
95%
Netherlands
Netherlands 95%
Other 5%

Estimated share of organic search traffic by country.

Outlet at a glance
166
journalists tracked
494.5K
estimated website visitors per month
Company details
Founded 1941
Headquarters Amsterdam
Employees 51-200 employees
Past 30 days
642
articles tracked by Presscloud
Fresh off the press

Recently published in Het Parool

A snapshot of what Het Parool recently published.

Editorial structure

166 journalists, spread across the various editorial teams

The biggest desks highlighted. Journalists can belong to multiple desks, so the tiles do not add up to the total.

View individual journalists →
Culture & events
43
journalists
Politics and government
40
journalists
Fit & healthy
22
journalists
Lifestyle
21
journalists
Economy and Finance
15
journalists
Sport
14
journalists
Juridical, Law & crime
12
journalists
TV & Films
11
journalists

What Het Parool covers

Het Parool publishes 100 recent articles and shows a clear mix of Amsterdam city stories, culture and reviews, politics and governance, housing, and social issues. The headlines repeatedly cover topics such as Zuidoost, housing construction and rent, debt and homelessness, municipal policy, heat and pollution, plus plenty of attention to art, film, TV, and football.

Beats the editorial team relies on

What is a beat? Read the glossary explainer

Politics
TV & Films
Soccer
Politics and government

How to pitch successfully to Het Parool

Pitch Het Parool with a sharp Amsterdam angle. Think of news about urban development, housing, municipal policy, culture, events, social inequality, health, or work in the city. Stories with clear public impact also fit, such as pollution, consumer safety, technology in everyday life, or sport with a broader cultural or social angle. Bring facts, local relevance, and concrete consequences for Amsterdam residents straight away.

What is a pitch? Read the glossary explainer

Pitch checklist
Does your story have a clear Amsterdam angle?
Do you make the impact on residents or neighbourhoods concrete?
Does your topic connect to culture, politics, housing, or sport?
Can you support your pitch with facts, figures, or research?
Is there a timely trigger or development?
Can you summarise the angle in one sharp paragraph?
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FAQ

Frequently asked questions about Het Parool

Answers to the most common questions. Missing something? Contact us.

A press release for Het Parool works best when the news has a clear link to Amsterdam and is directly relevant to residents, policy, culture, or urban developments. With Presscloud, you can build a targeted media list and send your pitch personally.
A news tip for Het Parool should briefly explain what is happening, why it matters now, and why it matters in Amsterdam. Presscloud helps you shape your story sharply and put it in front of the right relevant media contacts.
Het Parool publishes a lot about Amsterdam, culture, politics and government, housing, social issues, health, consumer issues, and football. A pitch fits better if your topic aligns with those clear editorial themes.
Your chances increase if your news is timely, fact-based, and has a clear impact on Amsterdam or on groups in the city. Think policy, neighbourhoods, culture, events, housing, or social developments.
A letter to the editor is meant for reader reactions and opinion, not for PR or submitting news. If you want to share news with Het Parool, choose a press release or a short editorial tip with a clear news trigger.
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79,894 journalists in our database · 52,752 publications achieved by customers