Many people primarily know Presscloud as the platform for writing and sending press releases. What might be less known: Presscloud also offers Media Monitoring, which allows you to precisely track who is publishing about your brand.
What does Media Monitoring within Presscloud entail?
Media Monitoring is the part of Presscloud that continuously monitors Dutch and Belgian media based on the keywords you set. As soon as a medium publishes an article mentioning your brand, product, or service, you receive a real-time notification.
Not only do you see that you are being mentioned, but also in which medium, with what reach, at what time, and what PR value the publication represents. Regarding the PR value: as we addressed in this blog, it is difficult to determine this down to the exact euro, but we can provide an indication.
What can you do with it?
The basis consists of tracking keywords: set what you want to be alerted about, and Presscloud will scan the media for it. Real-time alerts ensure you immediately receive a notification when there's a match, allowing you to quickly respond to a story while it's still current.
Additionally, you can track mentions of competitors to see where they appear in the news and how you can respond to that. With multiple search profiles simultaneously, you can monitor different subjects separately, such as your brand, your market, and your competition side by side.
All-in-one PR platform
Media Monitoring is not placed next to Presscloud's other features by coincidence. It completes the circle of your PR efforts: you write a press release, send it to the right journalists from our database, and then see through Media Monitoring exactly where it has been picked up. This way, you never have to use different tools again: Presscloud truly is an all-in-one PR platform.
Incidentally, we use the same index that underlies this also for our News API. So what you see in Media Monitoring is the same reliable data source that we also offer externally.
In conclusion
In short: Presscloud is not only a tool to make the news but also to see what you have achieved with it. Curious to see what it looks like in practice? Visit the Media Monitoring page or try Presscloud for free for 14 days.
