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PR doesn't have to be difficult. In fact, anyone can learn it. In this paper we teach you what PR agencies don't want to tell you. In this way you will discover for yourself how you can bring your brand to the news, attract more website visitors and become an authority in your market.
This book answers the questions: How do I write a press release? What makes the perfect press list? How do I make my company known through PR? How do you become an expert in your field? How do I build a long-term relationship with the press?
Whitepaper: Everything PR agencies don't want to tell you!
PR cases for B2C, B2B and startups
Our senior PR consultant teaches you everything about PR with this paper. He shares everything that he learned during his 8 years of experience about realising free publicity.
Practical tips and how-tos
This paper contains as many practical tips and how-tos as possible and as few philosophical considerations as possible. You will learn how to draw up a PR strategy and a PR calendar. You will learn what types of newsworthy content there is and how to write a good press release. You will also learn how to build a relationship with the press. Find out how to make an interview successful. This way, in combination with the Presscloud software, you are able to get started with PR yourself.
Clear language
This paper is free for a very simple reason: PR is currently not accessible enough for many companies. The PR of PR could be a lot better. We don't want to tire you with jargon and other difficult office words. This three-stage missile ends here.
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