Real recognizes real: the iconic event location De Doelen announced at the beginning of March that the living legends of the pop and soul group The Jacksons are coming to Rotterdam. Of course, not much promotion is needed for this, but nonetheless, the media attention gathered by a press release via Presscloud was very welcome. Here's an overview!
The company
Located in the heart of Rotterdam, De Doelen has been a prominent concert hall and conference center since 1966. The venue, a listed building, hosts major events such as the International Film Festival Rotterdam and many international conferences. Nearly five hundred concerts and events take place at De Doelen every year, attracting 400,000 visitors.
De Doelen programs and develops innovative concert programs with striking creators and ensembles. They seek innovation in all music genres: from classical to pop, from jazz to reggae, and from traditional to hip-hop. Their future perspective is clear: a living institution that establishes connections with the city and its residents more than ever and is a meeting place for young and old.
The news
As we announced in the introduction: The Jacksons are returning to the Netherlands this spring. They will perform three times, with the highlight being a show on May 24th at De Doelen Rotterdam. Original members Jackie and Marlon, part of Michael Jackson's world-famous family, will bring an energetic greatest hits set full of classics like ABC, I Want You Back, and Blame It On The Boogie. Fans will have the chance to experience the iconic sound and dance moves of the legendary family band up close, something that usually happens in large stadiums.
Since their breakthrough in the 70s, The Jacksons have grown into global pop icons, partly thanks to their influential period at Motown and the unmistakable impact of their music. With their mix of pop, soul, and disco, they continue to inspire generations. And now it's Rotterdam's turn!
The support from Presscloud
What makes this campaign extra special is that no support from Presscloud was needed at all. De Doelen wrote the press release completely on its own. Kudos!
We did notice that they used our AI press list tool, which allows you to create a press list of relevant journalists who have written on similar topics within a minute. Even for a big player like De Doelen, it's a useful tool.
The results
The results speak for themselves. Publications followed in Algemeen Dagblad, Parool, NU.nl, JFK, Tubantia, Nationale Recreatiegids, and more. Collectively surpassing a PR value of €10,000. However, that's just the total value of publications, but the media attention likely also had a positive effect on ticket sales. Not unimportant!
In short, a beautiful campaign with a wonderful outcome. And if it's really making you eager to attend the concert yourself, you can get tickets on this page.
