Articles
28-10-2024
PR for startups: how to make an impact?
To make an impact with PR as a startup, focus on telling a compelling story, targeting niche media, and building authentic relationships with journalists.
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23-10-2024
How to keep your PR strategy fresh and innovative?
Keep your PR strategy fresh by tapping into trends, using new formats like video, and regularly analyzing results. Innovation and creativity are crucial.
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21-10-2024
Presscloud packages: all the options
At Presscloud, we strive to meet the wishes of our users as closely as possible. For this reason, we have put together several packages. We highlight them in this blog!
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16-10-2024
Case: De Vakantiebank
As the number of Presscloud users rises, so do the number of success stories. Normally, we don't boast about it, but we'd like to highlight The Vakantie Bank.
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14-10-2024
Record number of new accounts: what does that mean?
August and September were record months in terms of newly created accounts on Presscloud. That's great! In this blog, we shed some light on it.
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09-10-2024
Local vs. national PR: what is the best approach?
Local PR helps businesses build a strong bond with their immediate surroundings, while national PR ensures broad visibility and more credibility. The right choice? Read on!
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07-10-2024
PR for non-profit organizations: special challenges and solutions
Non-profits face unique PR challenges such as limited resources and visibility. Discover how effective storytelling and transparent communication can strengthen your organization.
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02-10-2024
Use data analysis for a better PR strategy
Enhance your PR strategy with data analysis: set clear goals, collect and analyze relevant data, continuously optimize your approach, and monitor performance for more effective results.
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30-09-2024
How to handle negative publicity
Negative publicity can be damaging to your business. Learn how to respond calmly, transparently, and solution-oriented to restore trust, strengthen your image, and minimize damage.
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25-09-2024
PR strategies for the fashion industry
Elevate your fashion business with effective PR strategies: craft an engaging brand story, collaborate with influencers, organize events, use visual storytelling, and leverage social media.
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23-09-2024
How to: writing the accompanying email for your press release
A good covering mail to a press release attracts the attention of journalists. In this blog, we share 3 methods for sending an accompanying mail.
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18-09-2024
The use of video in your PR strategy
In this blog, you will learn how to use videos effectively to strengthen your PR strategy, from product demonstrations to interviews and live broadcasts, for better brand engagement.
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16-09-2024
How to build long-lasting relationships with journalists
Build sustainable relationships with journalists by consistently offering relevant, reliable, and valuable content. Discover practical tips for a strong, professional bond.
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11-09-2024
The importance of crisis communication in PR
Crisis communication is crucial for PR, especially in times of emergency like 9/11. Discover how companies can establish and execute an effective crisis plan with a human-oriented approach.
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09-09-2024
The role of humor in PR
Humor can be a powerful tool in PR, attracting attention, building emotional connection and differentiating your brand. Find out how to use humor effectively for positive publicity.
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04-09-2024
Ethics in PR: how to build an honest and transparent image?
Ethics in PR is crucial. By communicating transparently, being honest, and taking responsibility, you build a trustworthy and sustainable brand image.
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02-09-2024
What is the difference between PR and content marketing?
Discover the main differences between PR and content marketing, how they can strengthen each other, and how to effectively use them to grow your brand and increase visibility.
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28-08-2024
The Newsroom: how to create a Media Kit?
The Newsroom environment of Presscloud serves as a digital business card for your company. One important part of it is the Media Kit. Read in this blog how to best set it up.
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26-08-2024
The role of storytelling in PR
Storytelling is a powerful tool. It is about creating a story that not only informs but also connects and resonates with your audience. Read here how to apply it.
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21-08-2024
How to measure the success of your PR campaign?
Learn how to measure the success of your PR campaign with metrics like reach, media value, number of publications, website traffic, lead generation, sentiment analysis, and benchmarking.
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19-08-2024
The art of following up after a PR activity
An effective follow-up after a PR activity strengthens relationships and increases visibility. Share your message on your own channels and thank everyone who shared it for maximum impact.
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Presscloud AI Generator™
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Presscloud AI Press Lists™
Smart press lists & recommendations based on your press release
Newsroom
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Media Database
All relevant journalists from newspapers, radio, TV and online media
PR CRM
Import and manage your own contacts and filter for relevance
Media Monitoring
Know which media your press releases are published in
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