Read, learn,
publish.
Insights, cases and analyses from the world of PR. From news hook to publication.
Case: Media Campus NL
Media Campus NL highlighted two specialist subjects, C2PA and AI guidelines, via Presscloud to trade and news media. Read about how the campaigns unfolded and what they achieved.
Insights
Why Founder Stories Score Time and Again in the Press
Founder stories consistently provide Presscloud clients with press publications. Discover why personal entrepreneurial stories appeal to journalists and how to craft such a story yourself.
Platform News
New: the Presscloud News API
Presscloud launches a new News API covering 2,300+ Benelux media, from national to regional and specialist media. Read what the API does, who it's interesting for, and how to request access.
Platform News
Presscloud's Media Monitoring
Besides writing and sending press releases, Presscloud also offers Media Monitoring: track keywords, receive real-time alerts, and monitor competitors. Learn how it works.
Platform News
New: Conduct Your PR with Presscloud's MCP Server
Discover Presscloud's new MCP server. Connect Claude or another MCP client to your account and manage press lists, campaigns, dispatches, and results directly from a single AI conversation.
Discussion
Is GEO Already a Thing of the Past Due to ChatGPT Ads?
ChatGPT Ads are live in the Netherlands, and so the question arises whether GEO is still relevant. In this blog, we explain why organic visibility in AI responses becomes even more important.
Platform News
Updated Analytics: See What PR Really Delivers
Discover Presscloud’s updated Analytics. Track reach, PR value, publications and journalists, and compare results to improve your PR strategy.
Guide
Plan Your PR for the Year-End Rush
Trust us: it's time to look ahead to your year-end PR. Discover how to create a smart content calendar for Sinterklaas, Christmas, New Year's, and current hooks now.
Platform News
Presscloud Relaunched: One New Interface for Your Entire PR Strategy
Presscloud has a new interface. From a more organized dashboard to uniform pages and buttons: discover how the platform has been redesigned around one complete and intuitive PR workflow.
Guide
Picking the Most Suitable PR Platform
Presscloud, ANP, PR Dashboard, Prezly, Prowly, or Smart.pr? Discover the main differences between PR platforms and determine which solution best fits your organization and workflow.
Analysis
The Increase in Agency Registrations Explained
Why are more and more agencies registering with Presscloud? We explain how PR strengthens customer relationships, differentiates agencies, and plays a key role in the shift from SEO to GEO.
Discussion
No Publications Does Not Mean That Your PR Campaign Has Failed
No publications after a PR campaign? That doesn't automatically mean the story was bad. Four campaigns demonstrate the impact of timing, relevance, and journalistic choices.
Discussion
The Best PR Campaigns During the World Cup 2026
Discover the best PR campaigns around the 2026 World Cup. From Levi's and Visit Seattle to Women's Aid: these brands and organizations turned current events into earned media attention.
Analysis
Midway 2026 Review: All PR Trends & More
A look back at the main PR trends of the first half of 2026, the latest developments within Presscloud, and practical opportunities for a successful PR strategy in the fall.
Use case
Case: Response Nordic AS
Through a targeted PR campaign, Response Nordic secured coverage in leading drone and tech media, reaching precisely the HOVERAir Aqua’s target audience.
Platform News
Frequently Asked Questions During Demos
During product demos, we often get the same kinds of questions. In this blog, we highlight the 4 most common questions so that you can enter your own demo well-informed.
Insights
The Human Side of Presscloud
Due to how fast and automated our tools are, you might almost forget the human aspect behind our organization. People work at Presscloud, and we are here for you!
Use case
Case: Trib Events
Discover how Trib Events reached national media with a press release about the Gipsy Kings' anniversary tour. The campaign resulted in publications in De Telegraaf and RTL, among others.
Guide
Pro Tip: Set Up Your Own Domain Name
Set up your own domain name within Presscloud and send press releases from your company domain. More professional, more recognizable, and better for reliable delivery.
Insights
The 7 Best PR Agencies to Hire in 2026
Which PR agency is the best in the Netherlands by 2026? Discover seven strong agencies, their specializations, and why transparency and smart tools are becoming increasingly important.
Platform News
New, Newer, Newest in Presscloud
Discover the latest Presscloud updates: easier contact uploads, AI image generation, the Newsfeed, PR Academy filters, and more accurate analytics.
All about PR
Practical guides, from press release to publication.
- What is PR? The basics of Public Relations in 6 minutes.
- Writing a press release From hook to headline: write as an editor reads.
- Sending a press release Timing, target audience, follow-up. That's how you land in the inbox.
- Approaching journalists How to make contact without being spam.
- Free Publicity Attention without an advertising budget. What still works?
- AI agents in PR What an AI agent does in your PR work, where you stay in charge and how to set it up safely.
- PR glossary Every PR term explained in plain language
What others are saying about us
"The PR software from Presscloud is easy to use and the PR tips are handy. Thanks to Presscloud, you have control over the success of your PR campaigns."
"Just one hour after we sent out the message via Presscloud, we were already called by Editie NL!"
"Since we started using Presscloud, we reach a lot more media and can track much better who picks up our articles and what does/does not work."
All the tools you need to get into the media.
- Personal Newsfeed A personal feed of news hooks your brand can jump on
- Personalized Pitches AI-generated, personalized email introductions per journalist
- Presscloud AI Generator™ Let AI write your press release in 1 minute
- Presscloud AI Press Lists™ Press lists and recommendations based on your press release
- Newsroom A page where the press can find all information about your company.
- Media Database All relevant journalists from newspapers, radio, TV and online media
- PR CRM Import and manage your own contacts and filter for relevance
- Media Monitoring Know which media your press releases are published in
Start working with PR?
Try Presscloud free for 14 days and discover how easy PR can be.