Articles
29-12-2025
New: Personalised Pitches
Presscloud is growing rapidly! Starting today, users can send personalised pitches to journalists.
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22-12-2025
When PR trumps marketing
You probably heard about the AI Christmas ad from McDonald's, which was worked on by both creatives and marketers. But, despite good intentions, it was overshadowed by the power of PR.
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15-12-2025
Use Case: Appel & Ei
Winning an award is one thing. Distributing it wisely afterwards is another. Appel & Ei won the ABN AMRO Sustainable Retail Award, and the world had to know!
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08-12-2025
The press list: is more always better?
A common belief is that a larger press list always guarantees more publications. It seems logical, but is it true? We have thoroughly investigated this, and the results are quite remarkable.
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01-12-2025
What is the PR value of a publication?
The value of PR is less directly measurable, but it is rising due to the role of AI: LLMs prefer original earned media. At Presscloud, we determine PR value through a number of factors.
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24-11-2025
Case: Don’t Waste Culture x GA Eagles
The collaboration between Don’t Waste Culture and Go Ahead Eagles led to not only an awesome clothing line, but also a very successful PR campaign.
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17-11-2025
Presscloud at Events: the Main Software 50 Awards
During the 14th Main Software 50 Awards, more than 200 software entrepreneurs gathered for an inspiring day full of AI insights and panel discussions. And we were there!
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10-11-2025
New: Tags for Own Contacts
From now on, you can add tags to your own contacts, making it even easier to organize and manage your CRM for PR. Courtesy of Presscloud!
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03-11-2025
Case: Sybotanica
We can't get enough of them: startup successes. Last month, there was another case that made our PR hearts beat faster: Sybotanica. An overview!
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27-10-2025
PR in Dutch politics
The elections are coming up, and PR plays a big role in it (or it already did). Those who skillfully use image, timing and conviction shape the news.
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20-10-2025
These were the Dutch PR Awards 2025
The annual PR Awards took place on October 14, and naturally, you're curious about what exactly happened. In this blog, we summarize all the important details.
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13-10-2025
Presscloud celebrates its 5th anniversary!
A wonderful anniversary, but also a big thank you to those who made it possible: you! In this overview, we look back on how our users made us smarter than we were.
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06-10-2025
How to handle negative feedback
Negative feedback is part of visibility. The secret lies in your response: sometimes ignoring, sometimes addressing. With empathy, criticism can even contribute to a stronger reputation.
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29-09-2025
Your press release has been published!
The phrase every entrepreneur, PR manager, or founder loves to hear. A phrase you too can hear if you start taking PR seriously. Read below to find out how you can begin.
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22-09-2025
Case: Crewcart
The startup Crewcart was launched last quarter. The launch was widely and loudly communicated through a press release, achieving the kickstart every startup desires.
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15-09-2025
Has "AI" gained a negative connotation?
AI, AI. Initially considered as merely a type of 'super Google', it has now also brought about many abuses. So, is the AI trend positive or negative? We looked into it.
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08-09-2025
Introducing 'Annie', the first interactive AI copywriter
Meet the latest addition to the Presscloud team: Annie. The first interactive, personalized AI copywriter. The tool to directly see what can be improved when writing a press release!
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01-09-2025
Case: Vluchtelingenwerk Vlaanderen
After a painful observation that families had to sleep on the street, Vluchtelingenwerk Vlaanderen sent out a press release. 'Fortunately,' it received the attention it deserves.
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25-08-2025
PR is shaping the future of link building
Google rewards quality and authority over quantity. With PR, you create newsworthy stories that organically yield strong backlinks and strengthen your brand. Read on!
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18-08-2025
Recap: 'The PR World in Amsterdam'
A LinkedIn post to literally put the PR world in Amsterdam on the map turned into a viral success: 41,241 views, 25,514 reached members, and 193 responses. Definitely worth the recap!
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11-08-2025
That first successful campaign
You decide that your company will finally prioritize PR. You utilize Presscloud and send out your first press release. And what follows? Publications! Exactly what you were hoping for.
read moreAll the tools you need to get into the media.
Presscloud AI Generator™
Need a topic? Outsource your press release? Write it in a jiffy.
Presscloud AI Press Lists™
Smart press lists & recommendations based on your press release
Newsroom
A page where the press can find all information about your company.
Media Database
All relevant journalists from newspapers, radio, TV and online media
PR CRM
Import and manage your own contacts and filter for relevance
Media Monitoring
Know which media your press releases are published in
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Manage your media relationships and get in the Media with Presscloud today.
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