Articles

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06-05-2020

How Observations and Opinions Become Newsworthy

Some insights, observations, or opinions are newsworthy. In this blog, you will read how to make the news with them.

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22-04-2020

How to Launch a Comparison Website or Platform

From veterinarians to real estate agents: comparison websites and platforms have become available for many services. In this article, you'll learn how to launch such a business through PR.

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08-04-2020

Don't be a RUMAG: How PR Works in Times of Corona

The news has been dominated by the coronavirus for weeks. How do you stay relevant as a brand during this crisis?

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12-02-2020

Discover the PR Strategy of Shypple, the Startup of the Year

Shypple has been declared 'Startup of the Year' by Sprout. How did the Rotterdam startup accomplish that? Discover their PR strategy.

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22-01-2020

Everything Becomes Political, So PR is Needed

Whether it's about Black Pete, flight shame, or diversity: many issues become a political topic. That's why it's more important than ever to make your voice heard. Good PR can help you with this.

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06-01-2020

Thought Leadership Content Makes Businesses Stand Out

Do you want to stand out in a market with large, international competitors? Then use thought leadership content. This Dutch scale-up shows how it's done.

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19-12-2019

Reasons Why Companies Want to Become Thought Leaders

Word-of-mouth advertising is still a fantastic form of promotion. This is particularly true for B2B companies. Discover why you too want to make your company a thought leader.

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30-11-2019

Thought Leadership Content Improves Sales and Increases Value

Content sounds fun - but is marketing really not necessary? Nothing could be further from the truth. Learn here how content improves sales.

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31-10-2019

This Tactic Gains Support for PR

You want to get started with PR, but not all your colleagues are convinced of the usefulness of PR. This tactic gains support for PR and for newsworthy content.

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28-09-2019

Work on Your Brand, So You're Resistant to Fake News

I expect that (also Dutch) companies will more often become the victim of fake news in the near future. Here's what you can do against this modern curse.

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