Read, learn,
publish.
Insights, cases, and analyses from the world of PR - from news hook to publication.
Dutch media vs. foreign media
Dutch media differ from foreign media, such as American media, on various fronts. For an effective PR strategy, you need to tailor your approach to these cultural differences.
The impact of social media on modern PR strategies
Social media has reshaped PR, enabling real-time interaction, crisis management, and trend engagement. Discover how platforms like Presscloud can help.
PR for startups: how to make an impact?
To make an impact with PR as a startup, focus on telling a compelling story, targeting niche media, and building authentic relationships with journalists.
How to keep your PR strategy fresh and innovative?
Keep your PR strategy fresh by tapping into trends, using new formats like video, and regularly analyzing results. Innovation and creativity are crucial.
Presscloud packages: all the options
At Presscloud, we strive to meet the wishes of our users as closely as possible. For this reason, we have put together several packages. We highlight them in this blog!
Case: De Vakantiebank
As the number of Presscloud users rises, so do the number of success stories. Normally, we don't boast about it, but we'd like to highlight The Vakantie Bank.
Record number of new accounts: what does that mean?
August and September were record months in terms of newly created accounts on Presscloud. That's great! In this blog, we shed some light on it.
Local vs. national PR: what is the best approach?
Local PR helps businesses build a strong bond with their immediate surroundings, while national PR ensures broad visibility and more credibility. The right choice? Read on!
PR for non-profit organizations: special challenges and solutions
Non-profits face unique PR challenges such as limited resources and visibility. Discover how effective storytelling and transparent communication can strengthen your organization.
Use data analysis for a better PR strategy
Enhance your PR strategy with data analysis: set clear goals, collect and analyze relevant data, continuously optimize your approach, and monitor performance for more effective results.
How to handle negative publicity
Negative publicity can be damaging to your business. Learn how to respond calmly, transparently, and solution-oriented to restore trust, strengthen your image, and minimize damage.
PR strategies for the fashion industry
Elevate your fashion business with effective PR strategies: craft an engaging brand story, collaborate with influencers, organize events, use visual storytelling, and leverage social media.
How to: writing the accompanying email for your press release
A good covering mail to a press release attracts the attention of journalists. In this blog, we share 3 methods for sending an accompanying mail.
The use of video in your PR strategy
In this blog, you will learn how to use videos effectively to strengthen your PR strategy, from product demonstrations to interviews and live broadcasts, for better brand engagement.
How to build long-lasting relationships with journalists
Build sustainable relationships with journalists by consistently offering relevant, reliable, and valuable content. Discover practical tips for a strong, professional bond.
The importance of crisis communication in PR
Crisis communication is crucial for PR, especially in times of emergency like 9/11. Discover how companies can establish and execute an effective crisis plan with a human-oriented approach.
The role of humor in PR
Humor can be a powerful tool in PR, attracting attention, building emotional connection and differentiating your brand. Find out how to use humor effectively for positive publicity.
Ethics in PR: how to build an honest and transparent image?
Ethics in PR is crucial. By communicating transparently, being honest, and taking responsibility, you build a trustworthy and sustainable brand image.
What is the difference between PR and content marketing?
Discover the main differences between PR and content marketing, how they can strengthen each other, and how to effectively use them to grow your brand and increase visibility.
The Newsroom: how to create a Media Kit?
The Newsroom environment of Presscloud serves as a digital business card for your company. One important part of it is the Media Kit. Read in this blog how to best set it up.
The role of storytelling in PR
Storytelling is a powerful tool. It is about creating a story that not only informs but also connects and resonates with your audience. Read here how to apply it.
All about PR
Practical guides and manuals - from press release to publication.
What is PR?
The basics of Public Relations in 6 minutes.
Writing Press Releases
From hook to headline: write as an editor reads.
Sending press releases
Timing, target audience, follow-up. That's how you land in the inbox.
Free Publicity
Attention without an advertising budget. What still works?
Approaching Journalists
How to make contact without being spam.
Publicity
Build visibility that sticks.
What others are saying about us
"The PR software from Presscloud is easy to use and the PR tips are handy. Thanks to Presscloud, you have control over the success of your PR campaigns."
"Just one hour after we sent out the message via Presscloud, we were already called by Editie NL!"
"Since we started using Presscloud, we reach a lot more media and can track much better who picks up our articles and what does/does not work."
All the tools you need to get into the media.
Personal Newsfeed
A personal feed filled with news hooks your brand can leverage
Personalized Pitches
AI-generated, personalized email introductions per journalist
Presscloud AI Generator™
Need a topic? Outsource your press release? Write it in a jiffy.
Presscloud AI Press Lists™
Smart press lists & recommendations based on your press release
Newsroom
A page where the press can find all information about your company.
Media Database
All relevant journalists from newspapers, radio, TV and online media
PR CRM
Import and manage your own contacts and filter for relevance
Media Monitoring
Know which media your press releases are published in
Start working with PR?
Try Presscloud free for 14 days and discover how easy PR can be.