Articles
23-09-2024
How to: writing the accompanying email for your press release
A good covering mail to a press release attracts the attention of journalists. In this blog, we share 3 methods for sending an accompanying mail.
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18-09-2024
The use of video in your PR strategy
In this blog, you will learn how to use videos effectively to strengthen your PR strategy, from product demonstrations to interviews and live broadcasts, for better brand engagement.
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16-09-2024
How to build long-lasting relationships with journalists
Build sustainable relationships with journalists by consistently offering relevant, reliable, and valuable content. Discover practical tips for a strong, professional bond.
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11-09-2024
The importance of crisis communication in PR
Crisis communication is crucial for PR, especially in times of emergency like 9/11. Discover how companies can establish and execute an effective crisis plan with a human-oriented approach.
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09-09-2024
The role of humor in PR
Humor can be a powerful tool in PR, attracting attention, building emotional connection and differentiating your brand. Find out how to use humor effectively for positive publicity.
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04-09-2024
Ethics in PR: how to build an honest and transparent image?
Ethics in PR is crucial. By communicating transparently, being honest, and taking responsibility, you build a trustworthy and sustainable brand image.
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02-09-2024
What is the difference between PR and content marketing?
Discover the main differences between PR and content marketing, how they can strengthen each other, and how to effectively use them to grow your brand and increase visibility.
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28-08-2024
The Newsroom: how to create a Media Kit?
The Newsroom environment of Presscloud serves as a digital business card for your company. One important part of it is the Media Kit. Read in this blog how to best set it up.
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26-08-2024
The role of storytelling in PR
Storytelling is a powerful tool. It is about creating a story that not only informs but also connects and resonates with your audience. Read here how to apply it.
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21-08-2024
How to measure the success of your PR campaign?
Learn how to measure the success of your PR campaign with metrics like reach, media value, number of publications, website traffic, lead generation, sentiment analysis, and benchmarking.
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19-08-2024
The art of following up after a PR activity
An effective follow-up after a PR activity strengthens relationships and increases visibility. Share your message on your own channels and thank everyone who shared it for maximum impact.
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16-08-2024
The impact of reviews and testimonials on your PR
Discover how reviews and testimonials can bolster your PR strategy by improving online visibility, and providing valuable content for press releases, social media, and your website.
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14-08-2024
PR for the tech industry: challenges and solutions
Discover how to develop effective PR strategies for the tech industry. Learn to address challenges with simplified messages, visual content, thought leadership, and influencer collaboration.
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12-08-2024
50 months of Presscloud: everything that has changed
50 months of Presscloud! An anniversary certainly worth celebrating. What a journey it has been so far! In this blog, we discuss the major developments and lessons learned.
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09-08-2024
Eight questions to shape your PR strategy
Discover eight crucial questions to form your PR strategy. Learn how to identify your target audience, create relevant content, and measure the impact of your PR efforts.
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07-08-2024
How to conduct research among a specific target audience
Learn how to conduct research among a specific target audience. Gain unique insights and create newsworthy content for your PR strategy with effective target audience studies.
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05-08-2024
Why demos help you move forward
Demos are great. Really. Research shows that 70% to 80% of people don’t know how software/apps/tools work before they start using them. Read all about it in this blog!
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02-08-2024
These are all the benefits of PR
Discover the many benefits of PR: increased credibility, greater reach, cost savings, and protection against fake news.
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31-07-2024
About the spokesperson
A spokesperson is crucial for effective PR. Discover in this blog how a spokesperson contributes to your company's visibility and goals.
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26-07-2024
An interview with: our director
An exclusive: in this blog, we ask a few questions to the director of Presscloud, Timon Hendriks. As a new PR100 member, he was in an excellent mood.
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24-07-2024
7 tips for press photos with a press release
Good press photos accompanying your press release increase the chance of the release being picked up by the media. Learn in this blog how!
read moreAll the tools you need to get into the media.
Presscloud AI Generator™
Need a topic? Outsource your press release? Write it in a jiffy.
Presscloud AI Press Lists™
Smart press lists & recommendations based on your press release
Newsroom
A page where the press can find all information about your company.
Media Database
All relevant journalists from newspapers, radio, TV and online media
PR CRM
Import and manage your own contacts and filter for relevance
Media Monitoring
Know which media your press releases are published in
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