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Speak Out About the Future of Your Industry

It pays to formulate a vision about your industry. By speaking out about the future of the sector, you position yourself as a thought leader and create newsworthiness.

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PR Contributes to the Digital Power of Companies

As a company, you are in the relationship economy. In this new reality, building and maintaining a relationship with fans and customers is of utmost importance.

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How to Conduct Research Within a Specific Target Group

Looking for content relevant to a business trade journal? Consider research within a specific target group to create newsworthiness for trade journals.

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Should every brand engage in the BLM discussion?

An increasing number of consumers expect companies to engage in socially responsible entrepreneurship. Should brands make their voices heard in the Black Lives Matter discussion?

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Nine Examples of Successful Press Releases

You want to get started with PR. But you're looking for inspiration to write a press release. That's why in this blog, you'll find nine examples of successful press releases.

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HoneyDew puts museum webshop in the spotlight with clever PR campaign

HoneyDew launches museum webshop with a clever PR campaign using Presscloud's PR software, achieving free publicity for the Dutch Museum Gift Shop

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How to Create a Press List

You want to reach the media to claim a thought leadership position. For that purpose, a good press list is indispensable. These three tips will help you with that.

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How to Engage with PR

The tie-in is a well-known phenomenon in the world of PR. Brands respond to an event or another entity and thus create news themselves.

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Three Tips from a PR Guru

If this blog is a cookbook for free publicity, allow me to share a few secret recipes from some top chefs.

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When Should I Send a Press Release?

One of the most frequently asked questions by companies wanting to tackle their own PR is as follows: when should I send a press release to editorial offices? Find out here.

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Telegraaf, Hart van Nederland, BNR, Sprout, and more: Media Devoured the Story of EventInsight

In this article, Bas Krijsman, founder of EventInsight, discusses how the company scored attention in the national press thanks to Presscloud

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How to Set Up a PR Calendar

You now have an idea of all types of PR content. In this article, you'll discover how to create a PR calendar.

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Silos Hinder Effective Marketing

One of the issues that marketers and sales professionals often experience? It's difficult to collaborate with the communications department. This can and should be improved.

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How to Approach the Media

You want to reach out to the media to claim a thought leadership position. But how do you ensure you don't ruin that first impression? This blog explains how to approach the media.

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Case Study: How Barqo Leverages PR During the COVID-19 Crisis

With handy PR tools from Presscloud, interviewed the same day on RTL EditieNL

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How Observations and Opinions Become Newsworthy

Some insights, observations, or opinions are newsworthy. In this blog, you will read how to make the news with them.

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How to Launch a Comparison Website or Platform

From veterinarians to real estate agents: comparison websites and platforms have become available for many services. In this article, you'll learn how to launch such a business through PR.

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How to Maximize the Impact of Your Earned Publicity

You’ve achieved publicity in relevant media. That's great news. But what's next? These three tips will set you on the right path.

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Don't be a RUMAG: How PR Works in Times of Corona

The news has been dominated by the coronavirus for weeks. How do you stay relevant as a brand during this crisis?

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Nine Examples of Successful Press Releases

You want to get started with PR and are looking for inspiration to write a press release. Therefore, in this blog, you will find nine examples of successful press releases.

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Everything Becomes Political, So PR is Needed

Whether it's about Black Pete, flight shame, or diversity: many issues become a political topic. That's why it's more important than ever to make your voice heard. Good PR can help you with this.

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