Articles

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23-09-2024

How to: writing the accompanying email for your press release

A good covering mail to a press release attracts the attention of journalists. In this blog, we share 3 methods for sending an accompanying mail.

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18-09-2024

The use of video in your PR strategy

In this blog, you will learn how to use videos effectively to strengthen your PR strategy, from product demonstrations to interviews and live broadcasts, for better brand engagement.

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16-09-2024

How to build long-lasting relationships with journalists

Build sustainable relationships with journalists by consistently offering relevant, reliable, and valuable content. Discover practical tips for a strong, professional bond.

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11-09-2024

The importance of crisis communication in PR

Crisis communication is crucial for PR, especially in times of emergency like 9/11. Discover how companies can establish and execute an effective crisis plan with a human-oriented approach.

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09-09-2024

The role of humor in PR

Humor can be a powerful tool in PR, attracting attention, building emotional connection and differentiating your brand. Find out how to use humor effectively for positive publicity.

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04-09-2024

Ethics in PR: how to build an honest and transparent image?

Ethics in PR is crucial. By communicating transparently, being honest, and taking responsibility, you build a trustworthy and sustainable brand image.

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02-09-2024

What is the difference between PR and content marketing?

Discover the main differences between PR and content marketing, how they can strengthen each other, and how to effectively use them to grow your brand and increase visibility.

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28-08-2024

The Newsroom: how to create a Media Kit?

The Newsroom environment of Presscloud serves as a digital business card for your company. One important part of it is the Media Kit. Read in this blog how to best set it up.

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26-08-2024

The role of storytelling in PR

Storytelling is a powerful tool. It is about creating a story that not only informs but also connects and resonates with your audience. Read here how to apply it.

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21-08-2024

How to measure the success of your PR campaign?

Learn how to measure the success of your PR campaign with metrics like reach, media value, number of publications, website traffic, lead generation, sentiment analysis, and benchmarking.

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19-08-2024

The art of following up after a PR activity

An effective follow-up after a PR activity strengthens relationships and increases visibility. Share your message on your own channels and thank everyone who shared it for maximum impact.

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16-08-2024

The impact of reviews and testimonials on your PR

Discover how reviews and testimonials can bolster your PR strategy by improving online visibility, and providing valuable content for press releases, social media, and your website.

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14-08-2024

PR for the tech industry: challenges and solutions

Discover how to develop effective PR strategies for the tech industry. Learn to address challenges with simplified messages, visual content, thought leadership, and influencer collaboration.

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12-08-2024

50 months of Presscloud: everything that has changed

50 months of Presscloud! An anniversary certainly worth celebrating. What a journey it has been so far! In this blog, we discuss the major developments and lessons learned.

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09-08-2024

Eight questions to shape your PR strategy

Discover eight crucial questions to form your PR strategy. Learn how to identify your target audience, create relevant content, and measure the impact of your PR efforts.

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07-08-2024

How to conduct research among a specific target audience

Learn how to conduct research among a specific target audience. Gain unique insights and create newsworthy content for your PR strategy with effective target audience studies.

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05-08-2024

Why demos help you move forward

Demos are great. Really. Research shows that 70% to 80% of people don’t know how software/apps/tools work before they start using them. Read all about it in this blog!

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02-08-2024

These are all the benefits of PR

Discover the many benefits of PR: increased credibility, greater reach, cost savings, and protection against fake news.

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31-07-2024

About the spokesperson

A spokesperson is crucial for effective PR. Discover in this blog how a spokesperson contributes to your company's visibility and goals.

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26-07-2024

An interview with: our director

An exclusive: in this blog, we ask a few questions to the director of Presscloud, Timon Hendriks. As a new PR100 member, he was in an excellent mood.

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24-07-2024

7 tips for press photos with a press release

Good press photos accompanying your press release increase the chance of the release being picked up by the media. Learn in this blog how!

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Hear it from someone else

What others are saying about us

Sebastiaan Smits

Head of Marketing at Orderchamp

"The PR software from Presscloud is easy to use and the PR tips are handy. Thanks to Presscloud, you have control over the success of your PR campaigns."
Thijs Janssen

Co-founder of Barqo

"Just one hour after we sent out the message via Presscloud, we were already called by Editie NL!"
Antoine Steenkamer

CEO of Mijnverkoopmakelaar.nl

"Presscloud taught me how to write a good press release. The tips and tricks from Presscloud really helped me to get the attention of the public!"

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