Read, learn,
publish.
Insights, cases, and analyses from the world of PR - from news hook to publication.
Other
Your press release has been published!
The phrase every entrepreneur, PR manager, or founder loves to hear. A phrase you too can hear if you start taking PR seriously. Read below to find out how you can begin.
Use case
Case: Crewcart
The startup Crewcart was launched last quarter. The launch was widely and loudly communicated through a press release, achieving the kickstart every startup desires.
Discussion
Has "AI" gained a negative connotation?
AI, AI. Initially considered as merely a type of 'super Google', it has now also brought about many abuses. So, is the AI trend positive or negative? We looked into it.
Platform News
Introducing 'Annie', the first interactive AI copywriter
Meet the latest addition to the Presscloud team: Annie. The first interactive, personalized AI copywriter. The tool to directly see what can be improved when writing a press release!
Use case
Case: Vluchtelingenwerk Vlaanderen
After a painful observation that families had to sleep on the street, Vluchtelingenwerk Vlaanderen sent out a press release. 'Fortunately,' it received the attention it deserves.
Insights
PR is shaping the future of link building
Google rewards quality and authority over quantity. With PR, you create newsworthy stories that organically yield strong backlinks and strengthen your brand. Read on!
Other
Recap: 'The PR World in Amsterdam'
A LinkedIn post to literally put the PR world in Amsterdam on the map turned into a viral success: 41,241 views, 25,514 reached members, and 193 responses. Definitely worth the recap!
Other
That first successful campaign
You decide that your company will finally prioritize PR. You utilize Presscloud and send out your first press release. And what follows? Publications! Exactly what you were hoping for.
Insights
Word-of-mouth advertising through PR stunts
Remarkable, relevant PR stunts provide free media attention and public conversations. This way, you build lasting visibility and word-of-mouth advertising without overpaying for ads.
Discussion
Prediction: young people increasingly turn to print
Gen Z is turning away from digital overload and embracing offline alternatives. Our prediction: young people will return to print – from fashion magazines to niche publications.
Other
Charting the PR industry in Amsterdam
Discover Amsterdam's PR industry: from the big PR agencies like NewsLab to national and regional media like De Telegraaf, Het Parool and AT5. Of course, Presscloud also has a role to play.
Guide
Media training for your spokespersons
With media training, you prepare spokespersons for media appearances. This can help preventing PR disasters like those involving Rachel Zegler and Disney's Snow White.
Analysis
Mid-2025: trends, results, and reflection
As we reach the midpoint of 2025, we evaluate: from strategic PR planning and AI tools to impactful storytelling. Discover which trends can enhance your PR!
Guide
Leveraging awards and prizes in your PR strategy
An award is not an endpoint but an opportunity to put your brand in the spotlight. With smart PR – including press releases, interviews, and social media – you can maximize the results.
Platform News
New features of June '25
We try to continue innovating constantly. This month, too, our development team has been busy. We're quite proud of the progress made, so here's an overview!
Use case
Case: Woolsocks & Vitesse
Last week, Woolsocks announced via Presscloud that together with Frank Energie, they are the new main sponsors of Vitesse Arnhem for the next three seasons. It caused a stir!
Analysis
How Presscloud leads with AI
Artificial Intelligence (AI) is intricately woven into our platform, always with the mission to help companies make the news faster. Read in this blog how!
Guide
New management? Write a press release!
A new management team offers opportunities for change and communication. In this blog, you'll learn how to turn an appointment into a strong press release that stands out in the media.
Platform News
New: the Smart Search Bar
Presscloud launches the Smart Search Bar: the intelligent search function that makes PR more relevant and effective. Quickly find journalists who recently wrote about your topic.
Guide
The do’s and don’ts when pitching your press release
A good press release stands or falls with a strong pitch. Discover the do’s and don’ts for truly reaching journalists – concise, concrete, and effective.
Interview
Full interview Marketing Report
Fresh off the press: we were interviewed by Marketing Report & it's turned into a great piece! We always enjoy talking about Presscloud, but this was particularly special. Read on!
All about PR
Practical guides and manuals - from press release to publication.
What is PR?
The basics of Public Relations in 6 minutes.
Writing Press Releases
From hook to headline: write as an editor reads.
Sending press releases
Timing, target audience, follow-up. That's how you land in the inbox.
Free Publicity
Attention without an advertising budget. What still works?
Approaching Journalists
How to make contact without being spam.
Publicity
Build visibility that sticks.
What others are saying about us
"The PR software from Presscloud is easy to use and the PR tips are handy. Thanks to Presscloud, you have control over the success of your PR campaigns."
"Just one hour after we sent out the message via Presscloud, we were already called by Editie NL!"
"Since we started using Presscloud, we reach a lot more media and can track much better who picks up our articles and what does/does not work."
All the tools you need to get into the media.
Personal Newsfeed
A personal feed filled with news hooks your brand can leverage
Personalized Pitches
AI-generated, personalized email introductions per journalist
Presscloud AI Generator™
Need a topic? Outsource your press release? Write it in a jiffy.
Presscloud AI Press Lists™
Smart press lists & recommendations based on your press release
Newsroom
A page where the press can find all information about your company.
Media Database
All relevant journalists from newspapers, radio, TV and online media
PR CRM
Import and manage your own contacts and filter for relevance
Media Monitoring
Know which media your press releases are published in
Start working with PR?
Try Presscloud free for 14 days and discover how easy PR can be.