PR Academy | Presscloud

Articles

16-02-2023

Mastering Niche Market PR: Crafting Impactful Press Releases for Startups

Discover how to use Niche Market PR and Targeted Press Releases to captivate and engage your audience

12-02-2023

Elevating Digital Press Releases with Interactive Content

This guide explores how young professionals can craft Engaging Press Releases that resonate with their audiences

13-12-2021

What is PR? And how does PR work?

PR – public relations – is one of the most powerful tools that businesses and organizations have to stand out. It's free and credible. This is PR.

03-12-2020

Make Your Press Release Relevant for More Media Outlets

You’ve written a press release and want to offer it to even more media outlets. But how do you go about it? In this blog, you’ll find practical tips.

02-12-2020

These Are All the Benefits of PR

PR is becoming increasingly effective, claiming expert status pays off, and a strong reputation is now more necessary than ever. These are all the benefits of PR.

07-10-2020

Four Examples of Inspiring Content

Informative content isn't the only type that scores. In this blog, you'll read how to make the news with inspiring content. These four examples of inspiring content will get you started.

16-09-2020

Embargoes and Exclusive News: How Does It Work?

Two tricks in pitching news: offering a message under embargo or pitching it exclusively somewhere. These tricks make sense. Read more about them here.

09-09-2020

PR has never been more opportune than it is now

There are two developments that make PR more promising than ever before. Discover why PR is becoming an increasingly popular part of the marketing mix.

12-08-2020

Thought leadership: Words and Deeds

The trade journal Communication has published a book on Thought Leadership. What can we learn from thought leadership experts? It's a matter of words and deeds.

05-08-2020

Six Experts on the Value of PR

From PR agencies to authors of marketing books: many experts have shared their thoughts on the value of PR.

29-07-2020

Spokespersonship: The Five Most Common Mistakes During an Interview

A lot can go wrong during an interview. I'm not telling you this to scare you, but to make sure you prepare for the worst that can happen. Don't fall into these pitfalls.

15-07-2020

Why Practical Content is 'Contagious'

In the book Contagious, Jonah Berger explains why certain brands and ideas become well-known and others don't. Discover why practical content can be newsworthy.

08-07-2020

About the Spokesperson

There are companies that ponder over who should be their voice. Whether it's possible or advisable to have multiple people represent them in the media. This article explains the ins and outs of this.

06-07-2020

Thanks to Sustained PR, Tentoo Was Invited by Nieuwsuur

Tentoo's PR strategy had an almost laser-like focus. The lesson: be a big fish in a small pond.

01-07-2020

Speak Out About the Future of Your Industry

It pays to formulate a vision about your industry. By speaking out about the future of the sector, you position yourself as a thought leader and create newsworthiness.

24-06-2020

PR Contributes to the Digital Power of Companies

As a company, you are in the relationship economy. In this new reality, building and maintaining a relationship with fans and customers is of utmost importance.

24-06-2020

How to Conduct Research Within a Specific Target Group

Looking for content relevant to a business trade journal? Consider research within a specific target group to create newsworthiness for trade journals.

23-06-2020

Should every brand engage in the BLM discussion?

An increasing number of consumers expect companies to engage in socially responsible entrepreneurship. Should brands make their voices heard in the Black Lives Matter discussion?

17-06-2020

Nine Examples of Successful Press Releases

You want to get started with PR. But you're looking for inspiration to write a press release. That's why in this blog, you'll find nine examples of successful press releases.

14-06-2020

HoneyDew puts museum webshop in the spotlight with clever PR campaign

HoneyDew launches museum webshop with a clever PR campaign using Presscloud's PR software, achieving free publicity for the Dutch Museum Gift Shop

10-06-2020

How to Create a Press List

You want to reach the media to claim a thought leadership position. For that purpose, a good press list is indispensable. These three tips will help you with that.

Hear it from someone else

What others are saying about us

Sebastiaan Smits

Head of Marketing at Orderchamp

"The PR software from Presscloud is easy to use and the PR tips are handy. Thanks to Presscloud, you have control over the success of your PR campaigns."

Thijs Janssen

Co-founder of Barqo

"Just one hour after we sent out the message via Presscloud, we were already called by Editie NL!"

Antoine Steenkamer

CEO of Mijnverkoopmakelaar.nl

"Presscloud taught me how to write a good press release. The tips and tricks from Presscloud really helped me to get the attention of the public!"

All the tools you need to get into the media.

Presscloud AI Generator™

Need a topic? Outsource your press release? Write it in a jiffy.

Presscloud AI Press Lists™

Smart press lists & recommendations based on your press release

Newsroom

A page where the press can find all information about your company.

Media Database

All relevant journalists from newspapers, radio, TV and online media

PR CRM

Import and manage your own contacts and filter for relevance

Media Monitoring

Know which media your press releases are published in

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