PR Academy | Presscloud

Articles

16-10-2024

Case: De Vakantiebank

As the number of Presscloud users rises, so do the number of success stories. Normally, we don't boast about it, but we'd like to highlight The Vakantie Bank.

14-10-2024

Record number of new accounts: what does that mean?

August and September were record months in terms of newly created accounts on Presscloud. That's great! In this blog, we shed some light on it.

09-10-2024

Local vs. national PR: what is the best approach?

Local PR helps businesses build a strong bond with their immediate surroundings, while national PR ensures broad visibility and more credibility. The right choice? Read on!

07-10-2024

PR for non-profit organizations: special challenges and solutions

Non-profits face unique PR challenges such as limited resources and visibility. Discover how effective storytelling and transparent communication can strengthen your organization.

02-10-2024

Use data analysis for a better PR strategy

Enhance your PR strategy with data analysis: set clear goals, collect and analyze relevant data, continuously optimize your approach, and monitor performance for more effective results.

30-09-2024

How to handle negative publicity

Negative publicity can be damaging to your business. Learn how to respond calmly, transparently, and solution-oriented to restore trust, strengthen your image, and minimize damage.

25-09-2024

PR strategies for the fashion industry

Elevate your fashion business with effective PR strategies: craft an engaging brand story, collaborate with influencers, organize events, use visual storytelling, and leverage social media.

23-09-2024

How to: writing the accompanying email for your press release

A good covering mail to a press release attracts the attention of journalists. In this blog, we share 3 methods for sending an accompanying mail.

18-09-2024

The use of video in your PR strategy

In this blog, you will learn how to use videos effectively to strengthen your PR strategy, from product demonstrations to interviews and live broadcasts, for better brand engagement.

16-09-2024

How to build long-lasting relationships with journalists

Build sustainable relationships with journalists by consistently offering relevant, reliable, and valuable content. Discover practical tips for a strong, professional bond.

11-09-2024

The importance of crisis communication in PR

Crisis communication is crucial for PR, especially in times of emergency like 9/11. Discover how companies can establish and execute an effective crisis plan with a human-oriented approach.

09-09-2024

The role of humor in PR

Humor can be a powerful tool in PR, attracting attention, building emotional connection and differentiating your brand. Find out how to use humor effectively for positive publicity.

04-09-2024

Ethics in PR: how to build an honest and transparent image?

Ethics in PR is crucial. By communicating transparently, being honest, and taking responsibility, you build a trustworthy and sustainable brand image.

02-09-2024

What is the difference between PR and content marketing?

Discover the main differences between PR and content marketing, how they can strengthen each other, and how to effectively use them to grow your brand and increase visibility.

28-08-2024

The Newsroom: how to create a Media Kit?

The Newsroom environment of Presscloud serves as a digital business card for your company. One important part of it is the Media Kit. Read in this blog how to best set it up.

26-08-2024

The role of storytelling in PR

Storytelling is a powerful tool. It is about creating a story that not only informs but also connects and resonates with your audience. Read here how to apply it.

21-08-2024

How to measure the success of your PR campaign?

Learn how to measure the success of your PR campaign with metrics like reach, media value, number of publications, website traffic, lead generation, sentiment analysis, and benchmarking.

19-08-2024

The art of following up after a PR activity

An effective follow-up after a PR activity strengthens relationships and increases visibility. Share your message on your own channels and thank everyone who shared it for maximum impact.

16-08-2024

The impact of reviews and testimonials on your PR

Discover how reviews and testimonials can bolster your PR strategy by improving online visibility, and providing valuable content for press releases, social media, and your website.

14-08-2024

PR for the tech industry: challenges and solutions

Discover how to develop effective PR strategies for the tech industry. Learn to address challenges with simplified messages, visual content, thought leadership, and influencer collaboration.

12-08-2024

50 months of Presscloud: everything that has changed

50 months of Presscloud! An anniversary certainly worth celebrating. What a journey it has been so far! In this blog, we discuss the major developments and lessons learned.

Hear it from someone else

What others are saying about us

Sebastiaan Smits

Head of Marketing at Orderchamp

"The PR software from Presscloud is easy to use and the PR tips are handy. Thanks to Presscloud, you have control over the success of your PR campaigns."

Thijs Janssen

Co-founder of Barqo

"Just one hour after we sent out the message via Presscloud, we were already called by Editie NL!"

Antoine Steenkamer

CEO of Mijnverkoopmakelaar.nl

"Presscloud taught me how to write a good press release. The tips and tricks from Presscloud really helped me to get the attention of the public!"

All the tools you need to get into the media.

Presscloud AI Generator™

Need a topic? Outsource your press release? Write it in a jiffy.

Presscloud AI Press Lists™

Smart press lists & recommendations based on your press release

Newsroom

A page where the press can find all information about your company.

Media Database

All relevant journalists from newspapers, radio, TV and online media

PR CRM

Import and manage your own contacts and filter for relevance

Media Monitoring

Know which media your press releases are published in

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