Articles

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09-09-2020

PR has never been more opportune than it is now

There are two developments that make PR more promising than ever before. Discover why PR is becoming an increasingly popular part of the marketing mix.

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12-08-2020

Thought leadership: Words and Deeds

The trade journal Communication has published a book on Thought Leadership. What can we learn from thought leadership experts? It's a matter of words and deeds.

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05-08-2020

Six Experts on the Value of PR

From PR agencies to authors of marketing books: many experts have shared their thoughts on the value of PR.

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29-07-2020

Spokespersonship: The Five Most Common Mistakes During an Interview

A lot can go wrong during an interview. I'm not telling you this to scare you, but to make sure you prepare for the worst that can happen. Don't fall into these pitfalls.

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16-07-2020

Find All Your Publications with Clipit

Presscloud has entered into a collaboration with Clipit. This ensures that you won't miss any publication.

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15-07-2020

Why Practical Content is 'Contagious'

In the book Contagious, Jonah Berger explains why certain brands and ideas become well-known and others don't. Discover why practical content can be newsworthy.

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08-07-2020

About the Spokesperson

There are companies that ponder over who should be their voice. Whether it's possible or advisable to have multiple people represent them in the media. This article explains the ins and outs of this.

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06-07-2020

Thanks to Sustained PR, Tentoo Was Invited by Nieuwsuur

Tentoo's PR strategy had an almost laser-like focus. The lesson: be a big fish in a small pond.

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01-07-2020

Speak Out About the Future of Your Industry

It pays to formulate a vision about your industry. By speaking out about the future of the sector, you position yourself as a thought leader and create newsworthiness.

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24-06-2020

PR Contributes to the Digital Power of Companies

As a company, you are in the relationship economy. In this new reality, building and maintaining a relationship with fans and customers is of utmost importance.

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24-06-2020

How to Conduct Research Within a Specific Target Group

Looking for content relevant to a business trade journal? Consider research within a specific target group to create newsworthiness for trade journals.

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23-06-2020

Should every brand engage in the BLM discussion?

An increasing number of consumers expect companies to engage in socially responsible entrepreneurship. Should brands make their voices heard in the Black Lives Matter discussion?

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17-06-2020

Nine Examples of Successful Press Releases

You want to get started with PR. But you're looking for inspiration to write a press release. That's why in this blog, you'll find nine examples of successful press releases.

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14-06-2020

HoneyDew puts museum webshop in the spotlight with clever PR campaign

HoneyDew launches museum webshop with a clever PR campaign using Presscloud's PR software, achieving free publicity for the Dutch Museum Gift Shop

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10-06-2020

How to Create a Press List

You want to reach the media to claim a thought leadership position. For that purpose, a good press list is indispensable. These three tips will help you with that.

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03-06-2020

How to Engage with PR

The tie-in is a well-known phenomenon in the world of PR. Brands respond to an event or another entity and thus create news themselves.

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03-06-2020

Three Tips from a PR Guru

If this blog is a cookbook for free publicity, allow me to share a few secret recipes from some top chefs.

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02-06-2020

When Should I Send a Press Release?

One of the most frequently asked questions by companies wanting to tackle their own PR is as follows: when should I send a press release to editorial offices? Find out here.

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31-05-2020

Telegraaf, Hart van Nederland, BNR, Sprout, and more: Media Devoured the Story of EventInsight

In this article, Bas Krijsman, founder of EventInsight, discusses how the company scored attention in the national press thanks to Presscloud

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27-05-2020

How to Set Up a PR Calendar

You now have an idea of all types of PR content. In this article, you'll discover how to create a PR calendar.

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20-05-2020

Silos Hinder Effective Marketing

One of the issues that marketers and sales professionals often experience? It's difficult to collaborate with the communications department. This can and should be improved.

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Hear it from someone else

What others are saying about us

Sebastiaan Smits

Head of Marketing at Orderchamp

"The PR software from Presscloud is easy to use and the PR tips are handy. Thanks to Presscloud, you have control over the success of your PR campaigns."
Thijs Janssen

Co-founder of Barqo

"Just one hour after we sent out the message via Presscloud, we were already called by Editie NL!"
Antoine Steenkamer

CEO of Mijnverkoopmakelaar.nl

"Presscloud taught me how to write a good press release. The tips and tricks from Presscloud really helped me to get the attention of the public!"

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