The company
De Vakantiebank Foundation is an initiative by volunteers and socially involved entrepreneurs and is a CBF Certified Charity. In the Netherlands, many families live on an income around or even below the welfare threshold. They can never go on a holiday. De Vakantiebank wants to change that and offers them a free holiday week in the Netherlands. This is made possible thanks to donors, volunteers, and companies who provide their support free of charge.
Various studies show that holiday experiences make an important contribution to a positive self-image and increase the physical and psychological resilience of people living in poverty. De Vakantiebank wishes every family this form of relaxation, because every child needs a carefree childhood. After all, everyone deserves a holiday!
The campaign
The campaign was: 'Bring Color to Black Saturday with De Vakantiebank'. On Black Saturday, many depart on vacation, but 400,000 Dutch families cannot afford it and stay home. De Vakantiebank wants to assist these families by offering free holidays, which promotes their well-being and health.
On Black Saturday, volunteers draw attention to these home-stayers in a fun way by waving off holidaymakers and informing them about the possibility to donate €7.50 via a QR code—enough to give a child a day of holiday. In addition, De Vakantiebank calls on vacation home owners to make accommodations available so more families can enjoy a well-deserved holiday.
Besides some initial calls and emails, De Vakantiebank requested a demo with us. In this, they received a complete demonstration in half an hour of everything they could do with Presscloud, enabling them to get started on their own. And so they did. Shortly after the demonstration, the press release was written. After a review by one of our PR experts, the message was ready to be sent. Off it went, fingers crossed!
The results
You might have seen it coming, but the campaign scored immensely well (rightfully so)! De Vakantiebank was invited on 3 regional radio stations. But that's not all: they were even featured in multiple regional and a national newspaper.
De Vakantiebank received all the praise it deserved. And in return, we received praise from De Vakantiebank. Their words: "Presscloud is good and handy software for distributing a press release. The customer service was very good. Thanks to our action via Presscloud, there was even an article in a newspaper. And a large donation resulted from it. We are very pleased with it!" That's what we do it for, of course.
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