Presscloud vs Smart.pr Get started yourself or a guided track?
Both from Amsterdam, but with a different service model. Presscloud bets on transparent pricing, AI help and starting right away on your own. Smart.pr works with a price indication on request, and mainly serves large organizations and government bodies. Which one fits you?
Based on public information from both vendors · last checked July 21, 2026
The biggest difference
Transparency: pricing on the website or on request
Search for "Smart.pr pricing" and you will not find any figures: Smart.pr works with a form for a no-obligation price indication and advice on the best-fitting plan. That suits their personal service model (you get a real person on the line), but it also means you cannot budget in advance. Presscloud takes the other route: every rate is on the website and you can start a 14-day free trial without a conversation. Neither is objectively "better", but it does shape what your buying process looks like.
Key figures
The two platforms in numbers
Presscloud on one side, Smart.pr on the other, so you see at a glance what each platform stands for.
€129 / mo
Essential, billed annually. The Pro plan is €299 / mo, or €2,988 / yr. One-off releases are available too.
80,000
Journalists worldwide in the database, of which about 15,000 in NL & BE. You reach the entire database from the same platform.
14-day trial
Try for free, no payment details; start on your own without a sales track
On request
Price indication via a form; no public rates
15,000
Contacts in the journalist database (their own site description), including in the Netherlands, Belgium and Denmark
No trial found
No trial period found on the website. The sales track starts by requesting a free demo.
In short
When does what fit?
Presscloud probably fits better when…
- you want to know what you pay in advance and start without a sales track;
- you want AI help with writing press releases, not just with picking recipients;
- you also want to reach international journalists from the same platform;
- you are an SMB or startup looking for an entry-level rate without a quote process.
Smart.pr probably fits better when…
- you are a large communications team or government body expecting a guided purchasing and onboarding track;
- you want to use the distinctive news search engine (News Search with alerts) to research journalists and stories;
- you value fixed, personal points of contact more than self-service.
Comparison table
Presscloud and Smart.pr side by side
Based on public product information, last checked July 21, 2026. Because Smart.pr does not publish prices, we make no assumptions about them.
| Criterion | Presscloud | Smart.pr |
|---|---|---|
| Price transparency | Publicly available all rates on the website | On request price indication via a form |
| Starting price | €129 / mo billed annually, excl. VAT | Not publicly stated |
| Free trial | Yes, 14 days no payment details | Not found demo and "take the test" available |
| Journalist database | 15,000 in NL & BE 80,000 worldwide, incl. US, UK & France | 15,000 contacts their own site description |
| AI writing assistance | Yes AI Generator™ writes and rewrites | Not found |
| AI recipient suggestions | Yes AI Perslijsten™ + Personalised Pitches™ | Yes Smart Matcher / AI Matcher |
| News search engine | Partial personal Newsfeed with news hooks | Yes News Search + alerts, distinctive feature |
| Media monitoring | Included 1-5 keywords, plus PR value and reach | Via News Search/alerts scope not publicly specified |
| Newsroom & PR CRM | Yes own domain, whitelabel in Pro; upload unlimited contacts | Yes |
| Service model | Self-service + demos & onboarding | Personal fixed points of contact; by their own account does not renew without consent |
| Reference customers & origin | SMB & scale-ups, Amsterdam incl. de Doelen, Pockies, Cinema Culinair | Enterprise & government, Amsterdam incl. Efteling, ING, Raad van State; NL & BE support |
Scroll horizontally to see the whole table →
- The Smart.pr database figure (15,000 contacts) comes from their own site description; the definition of "contact" may differ from Presscloud's count of individual journalists (15,000 in NL & BE, 80,000 worldwide).
- "Not found" and "Not publicly stated" mean the information was not found in the public product information on the check date, not that the functionality is definitely missing.
The differences explained
Three differences you notice in practice
From idea to press release
- Presscloud AI Generator™ writes a draft within a minute based on your input, website and earlier articles.
- With one click you make it shorter, more formal or in English.
- With Smart.pr you write the press release yourself; the Smart Matcher then suggests suitable recipients.
- If PR has to happen "on the side", the generator saves you real time.
Research and news insight
- Smart.pr's news search engine searches articles and sets up alerts, a distinctive feature.
- Presscloud works with a personal Newsfeed full of news hooks.
- Personalised Pitches™ writes an opening line per journalist based on their recent work.
- If you want to dig deep into news archives yourself, Smart.pr has an edge here.
Buying process and service
- Smart.pr promises personal contact and, by their own account, does not renew without your agreement.
- That model suits large organizations with procurement processes.
- Presscloud starts without an intermediate step: register, test for 14 days, then decide.
- Want to move fast? Advantage Presscloud. A tender or DMU process? Then Smart.pr gives more grip.
Price comparison
What do we know about the cost?
Presscloud on the left, Smart.pr on the right. We cannot make a watertight price comparison, Smart.pr publishes no rates, so alongside the price we line up the rest too, so you see what is fixed and what you have to request yourself.
Presscloud Essential
€1,548 / yr
€129 / mo, billed annually · excl. VAT
Smart.pr
On request
Price indication via a form · no public rates
Price transparency
All rates publicly available
Price transparency
Only on request
Database
15,000 NL/BE · 80,000 worldwide
Database
15,000 contacts (their own description)
AI writing
AI Generator™ writes press releases
AI writing
Not found
News research
Newsfeed with news hooks
News research
News Search + alerts (distinctive)
Service model
Self-service + demos
Service model
Personal, fixed points of contact
Free trial
14 days no payment details
Free trial
Demo / "take the test"
Need more? Presscloud Pro (€299 / mo, €2,988 / yr, excl. VAT) adds unlimited recipients, AI Perslijsten™ and monitoring on 5 keywords. And without a subscription you send one press release with Presscloud One-off, including AI tools and two weeks of monitoring, from €349.
We deliberately make no statement about Smart.pr's price level, that is not public. If you are seriously comparing the two, request their price indication and put it next to the Presscloud rates, including what each package contains.
Frequently asked questions
Presscloud vs Smart.pr: your questions
Other comparisons
Compare Presscloud with another platform
Sources and research date
This comparison is based on public information, last checked July 21, 2026. Prices and features can be changed by both vendors.
- Presscloud, rates: presscloud.ai/nl/tarieven · database and features: presscloud.ai/nl
- Smart.pr, offering, database size (site description), service model and price-indication request: smart.pr
Presscloud is not affiliated with or sponsored by Smart.pr. Trademarks are the property of their respective holders. Where information is not public, this is stated explicitly and no assumptions have been made.
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