Presscloud vs PR Dashboard One all-in-one plan or separate modules bundled together?
Both are Dutch, but they take a very different approach. Presscloud combines its database, AI writing help, sending, newsroom and media monitoring in a single plan. PR Dashboard builds separate modules that you combine as you need them. Below we put the facts side by side, so you can decide for yourself.
Based on public information from both providers · last checked July 21, 2026
Key figures
The two platforms in numbers
Presscloud on one side, PR Dashboard on the other, so you can see at a glance what each platform stands for.
15,000
Journalists in NL & BE, and 80,000 worldwide (incl. US & UK)
from €1,548 / yr
Essential, billed annually, excl. VAT, everything in one plan. The Pro plan is €299 / mo, or €2,988 / yr.
Since 2019
Young company, growing fast, technologically forward-thinking but with human support
10,000
Journalists and influencers in NL & Flanders
from €2,650 / yr
De Perslijst (2 logins); newsroom and press questions are separate modules
Since 1999
Active for over 25 years; 1,500+ users and 24/7 support
In short
Which one fits when?
Presscloud probably fits better when…
- you want to get started yourself today and, within one plan, write press releases (using smart tools), send them and monitor them;
- you want transparent, predictable pricing without separate modules;
- you also want to reach international journalists from the same platform;
- you have little PR experience in-house and want guidance from the platform itself.
PR Dashboard probably fits better when…
- you have a spokesperson team that wants to collect, distribute and answer press questions, a module Presscloud does not have;
- you want to connect in-depth monitoring through partners like LexisNexis or Monalyse;
- you value a provider with a 25+ year track record and 24/7 support.
Comparison table
Presscloud and PR Dashboard side by side
Based on public product information from both providers, checked on July 21, 2026. Where something is not publicly stated, we say so and draw no conclusion.
| Criterion | Presscloud | PR Dashboard |
|---|---|---|
| Starting software price | €1,548 / yr For Essential (billed annually), for Pro (€299 / mo, or €2,988 / yr) | from €2,650 / yr De Perslijst, 2 logins; other modules separate |
| Pricing model | All-in-one plan | Per module combined package on a quote basis |
| Free trial | 14 days no payment details | Not found free demo available |
| Journalist database | 15,000 in NL & BE 80,000 worldwide, incl. US, UK & France | 10,000+ journalists & influencers NL & Flanders |
| AI writing assistance | Yes Presscloud AI Generator™ | Not found |
| AI press lists / matching | Yes Presscloud AI Perslijsten™ + Personalised Pitches™ | Not found extensive manual filters available |
| Media monitoring | Included 1 keyword (Essential), 5 (Pro) | Yes Compact + integrations with LexisNexis, Monalyse, Media Info Groep |
| Press-question handling | No | Yes own module, from €2,400/yr |
| Newsroom | Included own domain & white label in Pro | Yes separate module, from €1,750/yr |
| Customer support | Chat, demos & onboarding during office hours | 24/7 support |
| Track record & origin | Since 2019, Netherlands 55,104 publications through the platform | Since 1999, Netherlands 1,500+ users; NL development & hosting |
Scroll horizontally to see the whole table →
- The database numbers use different definitions: Presscloud counts journalists (15,000 in NL & BE, 80,000 worldwide), PR Dashboard counts journalists and influencers in NL & Flanders. A bigger number is also not a quality verdict, relevance to your topic is what matters.
- "Not found" means: not found in the public product information on the check date. It does not rule out that the functionality exists.
- The VAT status of the PR Dashboard rates is not stated; Presscloud prices are explicitly excluding VAT.
The differences explained
What the differences mean in practice
Pricing and package structure
- Presscloud Essential: €1,548 per year all-in, including the database, AI Generator, sending, newsroom, PR CRM and monitoring.
- You buy PR Dashboard per module: De Perslijst alone already costs from €2,650 per year.
- Newsroom (from €1,750/yr) and Persvragen (from €2,400/yr) come on top of that.
- Need a broad package? Then Presscloud is considerably cheaper. Looking for a single separate module? Then compare per component.
AI and way of working
- Presscloud AI Generator™ writes a first version of your press release within a minute.
- AI Perslijsten™ automatically builds a list of relevant journalists, no searching through thousands of profiles.
- PR Dashboard works with extensive manual filters.
- Great for experienced PR professionals who know exactly who they are looking for, but it takes more of your own time and expertise.
Monitoring and press questions
- PR Dashboard connects LexisNexis, Monalyse and Media Info Groep for in-depth, professional monitoring.
- The Persvragen module (collecting, distributing across spokespeople and answering consistently) does not exist at Presscloud.
- Presscloud offers built-in monitoring (1-5 keywords), enough for most SMEs, but less in-depth.
Experience and support
- PR Dashboard has been around since 1999 and offers 24/7 support, relevant for governments and healthcare institutions.
- Presscloud has been around since 2019, is reachable via chat and demos, and processed 55,104 publications.
- Both are Dutch companies with Dutch support.
Price comparison
What does a year of PR software cost?
Presscloud on the left, PR Dashboard on the right, both on an annual basis, so you compare apples with apples. Note: the packages differ in content, so we spell out right away what you get.
Presscloud Essential
€1,548 / yr
that works out to €129 / mo, billed annually · excl. VAT
PR Dashboard: De Perslijst
from €2,650 / yr
2 logins · VAT status not stated
Pricing model
All-in-one plan
Pricing model
Add modules as needed
Database
15,000 NL/BE · 80,000 worldwide
Database
10,000+ journalists & influencers
AI tools
AI Generator™ + AI Perslijsten™
AI tools
Not found
Newsroom
Included
Newsroom
Separate module from €1,750/yr
Press-question handling
Not available
Press-question handling
Own module from €2,400/yr
Broad package per year
€1,548 all-in
Broad package per year
± €4,400 (sum of modules)
Need more? Presscloud Pro (€299 / mo, €2,988 / yr, excl. VAT) adds unlimited recipients, monitoring on 5 keywords and a white label newsroom. And if you do not want a subscription: with Presscloud Eenmalig you send a single press release including AI tools and two weeks of monitoring for €349.
That ± €4,400 is our own sum of the separate starting prices (De Perslijst + newsroom + press questions), not an official PR Dashboard price, their combined package is tailor-made and can work out more favorably. On the other hand, with PR Dashboard you do buy press-question handling, and Presscloud does not offer that.
Frequently asked questions
Presscloud vs PR Dashboard: your questions
Other comparisons
Compare Presscloud with another platform
Sources and research date
This comparison is based on public information, last checked on July 21, 2026. Prices and features can be changed by both providers; always consult the current provider pages.
- Presscloud, rates and features: presscloud.ai/nl/tarieven · database and track record: presscloud.ai/nl
- PR Dashboard, module prices and functionality: pr-dashboard.nl/meer/veelgestelde-vragen · key figures: pr-dashboard.nl · pricing structure: pr-dashboard.nl/tarieven
Presscloud is not affiliated with or sponsored by PR-Dashboard. Brand names are the property of their respective owners. "Not found" means the information was not found in the public product information on the check date.
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