A new month, a new success story. This time, salsa and personalised pitches led to country-wide media attention. An overview!
The Company
Trib Events organizes concerts and events with international artists, tribute bands, and music productions in theaters and concert halls throughout the Netherlands and Belgium. Since 2014, the company has been bringing visitors together for evenings filled with familiar music, nostalgia, and live entertainment.
From One Vision of Queen and A Celebration of George Michael to the original Gipsy Kings: Trib Events creates concert experiences where the audience not only listens but also sings along, dances, and creates memories.
The News
On the occasion of the Gipsy Kings' 40th anniversary, Trib Events announced an exclusive Dutch concert series. The legendary group, known for worldwide hits like Bamboléo and Volare, is returning to the Netherlands for a series of performances in various theaters and concert halls.
Specifically, they will bring their characteristic mix of Catalan rumba, flamenco, and salsa to PHIL Haarlem, Muziekgebouw Eindhoven, De Vereeniging Nijmegen, and De Doelen Rotterdam.
With an internationally famous name, an anniversary, and a national tour, there was enough news value to bring the announcement to wide attention.
The Guidance from Presscloud
To bring attention to the concert series, Trib Events prepared a press release via Presscloud. The press list consisted of relevant national, regional, and entertainment media from Presscloud's database, supplemented with several of their own contacts.
When sending the email, Trib Events used Presscloud's personalized pitches. As a result, each journalist immediately saw at the top of the press release why he or she had received it. All set? Send it!
The Result
The campaign resulted in broad national media attention and represented a PR value of thousands of euros. Thanks to the combination of a well-known artist, a clear news angle, and targeted distribution, the news was picked up by a variety of media: including De Telegraaf, RTL, Ditjes & Datjes, Nieuws.nl and various other news platforms.
As a result, the concert series received significant visibility among the Dutch public well before the first performances. Trib Events themselves also look back with satisfaction on the collaboration.
"Very satisfied! We will definitely try this again. And you made it very easy to create and send press releases. We are happy with it."
A great example of how a strong story, combined with an efficient PR approach, can lead to national publicity around a concert series.
