How to Write a Good Press Release
How do you write a good press release? A good press release captures the attention of journalists, is objective, and makes sure your company stands out. Below, you’ll read how to tackle this.read more
Discover the PR Strategy of Shypple, the Startup of the Year
Shypple has been declared 'Startup of the Year' by Sprout. How did the Rotterdam startup accomplish that? Discover their PR strategy.read more
Eight Questions to Shape Your PR Strategy
You want to take your PR ambitions seriously, so you're looking for tools to create a PR strategy. These eight questions will help you get started.read more
Six Tips for a Great Interview
Yes! You've managed to arrange an interview with BNR or a leading magazine. But what now? These six tips will help you prepare for an interview.read more
Thought Leadership Content Makes Businesses Stand Out
Do you want to stand out in a market with large, international competitors? Then use thought leadership content. This Dutch scale-up shows how it's done.read more
How to: Creating 'Hard News'
Want your brand to gain more recognition? Creating 'hard news' is a tried-and-tested formula. This blog provides inspiration for getting started with this PR tactic on your own.read more
Reasons Why Companies Want to Become Thought Leaders
Word-of-mouth advertising is still a fantastic form of promotion. This is particularly true for B2B companies. Discover why you too want to make your company a thought leader.read more
Thought Leadership Content Improves Sales and Increases Value
Content sounds fun - but marketing isn't really necessary, right? Nothing could be further from the truth. Read here how thought leadership content improves sales and increases the value of organizations.read more
Claim Your Expert Status, or Risk Being Interchangeable
Why should you claim your expert status? Because markets don't work perfectly. PR helps to make the difference between providers clear. Here's how it works.read more
Five Ways to Create News
Want to make news? Consider these five forms of news. This blog offers inspiration to get started with PR and to claim your thought leadership position.read more
This Tactic Gains Support for PR
You want to get started with PR, but not all your colleagues are convinced of the usefulness of PR. This tactic gains support for PR and for newsworthy content.read more
A Checklist: Is This News?
PR is playing an increasingly larger role in the marketing mix. But how do you create news? This checklist will guide you.read more
Work on Your Brand, So You're Resistant to Fake News
I expect that (also Dutch) companies will more often become the victim of fake news in the near future. Here's what you can do against this modern curse.read more
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