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How to Approach the Media

You want to reach out to the media to claim a thought leadership position. But how do you ensure you don't ruin that first impression? This blog explains how to approach the media.

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Case Study: How Barqo Leverages PR During the COVID-19 Crisis

With handy PR tools from Presscloud, interviewed the same day on RTL EditieNL

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How Observations and Opinions Become Newsworthy

Some insights, observations, or opinions are newsworthy. In this blog, you will read how to make the news with them.

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How to Launch a Comparison Website or Platform

From veterinarians to real estate agents: comparison websites and platforms have become available for many services. In this article, you'll learn how to launch such a business through PR.

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How to Maximize the Impact of Your Earned Publicity

You’ve achieved publicity in relevant media. That's great news. But what's next? These three tips will set you on the right path.

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Don't be a RUMAG: How PR Works in Times of Corona

The news has been dominated by the coronavirus for weeks. How do you stay relevant as a brand during this crisis?

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Nine Examples of Successful Press Releases

You want to get started with PR and are looking for inspiration to write a press release. Therefore, in this blog, you will find nine examples of successful press releases.

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Everything Becomes Political, So PR is Needed

Whether it's about Black Pete, flight shame, or diversity: many issues become a political topic. That's why it's more important than ever to make your voice heard. Good PR can help you with this.

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How to Write a Good Press Release

How do you write a good press release? A good press release captures the attention of journalists, is objective, and makes sure your company stands out. Below, you’ll read how to tackle this.

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Discover the PR Strategy of Shypple, the Startup of the Year

Shypple has been declared 'Startup of the Year' by Sprout. How did the Rotterdam startup accomplish that? Discover their PR strategy.

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Eight Questions to Shape Your PR Strategy

You want to take your PR ambitions seriously, so you're looking for tools to create a PR strategy. These eight questions will help you get started.

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Six Tips for a Great Interview

Yes! You've managed to arrange an interview with BNR or a leading magazine. But what now? These six tips will help you prepare for an interview.

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Thought Leadership Content Makes Businesses Stand Out

Do you want to stand out in a market with large, international competitors? Then use thought leadership content. This Dutch scale-up shows how it's done.

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How to: Creating 'Hard News'

Want your brand to gain more recognition? Creating 'hard news' is a tried-and-tested formula. This blog provides inspiration for getting started with this PR tactic on your own.

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Reasons Why Companies Want to Become Thought Leaders

Word-of-mouth advertising is still a fantastic form of promotion. This is particularly true for B2B companies. Discover why you too want to make your company a thought leader.

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Thought Leadership Content Improves Sales and Increases Value

Content sounds fun - but marketing isn't really necessary, right? Nothing could be further from the truth. Read here how thought leadership content improves sales and increases the value of organizations.

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Claim Your Expert Status, or Risk Being Interchangeable

Why should you claim your expert status? Because markets don't work perfectly. PR helps to make the difference between providers clear. Here's how it works.

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Five Ways to Create News

Want to make news? Consider these five forms of news. This blog offers inspiration to get started with PR and to claim your thought leadership position.

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This Tactic Gains Support for PR

You want to get started with PR, but not all your colleagues are convinced of the usefulness of PR. This tactic gains support for PR and for newsworthy content.

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A Checklist: Is This News?

PR is playing an increasingly larger role in the marketing mix. But how do you create news? This checklist will guide you.

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Work on Your Brand, So You're Resistant to Fake News

I expect that (also Dutch) companies will more often become the victim of fake news in the near future. Here's what you can do against this modern curse.

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