Articles
03-06-2020
How to Engage with PR
The tie-in is a well-known phenomenon in the world of PR. Brands respond to an event or another entity and thus create news themselves.
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03-06-2020
Three Tips from a PR Guru
If this blog is a cookbook for free publicity, allow me to share a few secret recipes from some top chefs.
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02-06-2020
When Should I Send a Press Release?
One of the most frequently asked questions by companies wanting to tackle their own PR is as follows: when should I send a press release to editorial offices? Find out here.
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31-05-2020
Telegraaf, Hart van Nederland, BNR, Sprout, and more: Media Devoured the Story of EventInsight
In this article, Bas Krijsman, founder of EventInsight, discusses how the company scored attention in the national press thanks to Presscloud
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27-05-2020
How to Set Up a PR Calendar
You now have an idea of all types of PR content. In this article, you'll discover how to create a PR calendar.
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20-05-2020
Silos Hinder Effective Marketing
One of the issues that marketers and sales professionals often experience? It's difficult to collaborate with the communications department. This can and should be improved.
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13-05-2020
How to Approach the Media
You want to reach out to the media to claim a thought leadership position. But how do you ensure you don't ruin that first impression? This blog explains how to approach the media.
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10-05-2020
Case Study: How Barqo Leverages PR During the COVID-19 Crisis
With handy PR tools from Presscloud, interviewed the same day on RTL EditieNL
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06-05-2020
How Observations and Opinions Become Newsworthy
Some insights, observations, or opinions are newsworthy. In this blog, you will read how to make the news with them.
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22-04-2020
How to Launch a Comparison Website or Platform
From veterinarians to real estate agents: comparison websites and platforms have become available for many services. In this article, you'll learn how to launch such a business through PR.
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15-04-2020
How to Maximize the Impact of Your Earned Publicity
You’ve achieved publicity in relevant media. That's great news. But what's next? These three tips will set you on the right path.
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08-04-2020
Don't be a RUMAG: How PR Works in Times of Corona
The news has been dominated by the coronavirus for weeks. How do you stay relevant as a brand during this crisis?
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04-02-2020
Nine Examples of Successful Press Releases
You want to get started with PR and are looking for inspiration to write a press release. Therefore, in this blog, you will find nine examples of successful press releases.
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22-01-2020
Everything Becomes Political, So PR is Needed
Whether it's about Black Pete, flight shame, or diversity: many issues become a political topic. That's why it's more important than ever to make your voice heard. Good PR can help you with this.
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17-01-2020
How to Write a Good Press Release
How do you write a good press release? A good press release captures the attention of journalists, is objective, and makes sure your company stands out. Below, you’ll read how to tackle this.
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14-01-2020
Discover the PR Strategy of Shypple, the Startup of the Year
Shypple has been declared 'Startup of the Year' by Sprout. How did the Rotterdam startup accomplish that? Discover their PR strategy.
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13-01-2020
Eight Questions to Shape Your PR Strategy
You want to take your PR ambitions seriously, so you're looking for tools to create a PR strategy. These eight questions will help you get started.
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09-01-2020
Six Tips for a Great Interview
Yes! You've managed to arrange an interview with BNR or a leading magazine. But what now? These six tips will help you prepare for an interview.
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06-01-2020
Thought Leadership Content Makes Businesses Stand Out
Do you want to stand out in a market with large, international competitors? Then use thought leadership content. This Dutch scale-up shows how it's done.
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22-12-2019
How to: Creating 'Hard News'
Want your brand to gain more recognition? Creating 'hard news' is a tried-and-tested formula. This blog provides inspiration for getting started with this PR tactic on your own.
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19-12-2019
Reasons Why Companies Want to Become Thought Leaders
Word-of-mouth advertising is still a fantastic form of promotion. This is particularly true for B2B companies. Discover why you too want to make your company a thought leader.
read moreAll the tools you need to get into the media.
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All relevant journalists from newspapers, radio, TV and online media
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