Insurtech company Helder Verzekeringen today announces that Karin Vos is joining as Chief Commercial Officer. Vos spent fifteen years in the insurance industry, most recently as commercial director at a large damage insurer. She will lead the commercial organization as the company, after a year of rapid growth, prepares its move into the business market.
The insurance industry is digitizing at a fast pace. Sector figures from the Verbond van Verzekeraars show that customers increasingly want to manage their insurance fully online, while many providers have not yet adapted their processes to match. Helder Verzekeringen responded with a platform that lets individuals take out and manage their insurance entirely online. The next step, insurance for entrepreneurs, calls for a different commercial approach: longer decision processes, advice, and collaboration with intermediaries. With Vos on board, the company brings in the experience needed to play that game.
Helder Verzekeringen grew from 40 to 85 employees over the past year and is preparing its expansion into the business market. For that phase, the company was looking for someone to take full commercial responsibility with knowledge of the sector from the inside. "Karin knows the insurance world inside out and knows how to build a commercial organization that grows with the company," says Ruben Smits, CEO of Helder Verzekeringen. "That is exactly the combination we need as we enter the business market."
"Helder has shown that taking out insurance can be simple and easy to understand, and business owners deserve that same simplicity," says Karin Vos. "My first priority is putting together a business offering that is just as clear as our consumer product." Vos will start by building a business commercial team and preparing the business product offering, which launches in the first quarter of 2027.