Funding round example

Press release example for a funding round

For many scale-ups, a funding announcement is the first serious press moment, and immediately a tricky one: journalists receive dozens of these releases every week and decide within seconds whether it's news. This page walks through a complete press release example for a funding round, with an explanation for every part, real numbers from practice, and the mistakes you'll want to avoid.

📄 Full example 350-500 words Schema: Article
Press release Example with fictional company

Subject: Fieldnote raises 2.4 million euros for crop data platform in arable farming

Agritech company Fieldnote has closed a 2.4 million euro seed round, led by Polderpoort Ventures with participation from two agricultural family offices. Fieldnote's software lets arable farmers track crop data per field and share it directly with buyers. The capital will fund team growth and international expansion.

Dutch arable farmers are recording more and more data about their fields, from fertilization to yield, but that information often stays stuck in loose spreadsheets and notebooks. At the same time, buyers and supply chain partners are asking for increasingly detailed accountability on growing methods and input use. Research from Wageningen Economic Research shows that data use in arable farming is increasing, while the exchange of that data between grower and buyer is lagging behind. Fieldnote wants to close that gap with software that registers field data in one place and makes it shareable in a format buyers can process directly.

Since launch, 340 farms have signed up, together managing 60,000 hectares. Revenue tripled over the past 12 months, without the company needing a sales team: nearly all new customers arrive through existing users and their buyers. "Arable farmers want to record their data once and then use it everywhere, from buyer to advisor," says Jesse Terlouw, co-founder and CEO of Fieldnote. "This investment lets us make that possible for many more growers."

"Arable farming is digitizing fast, but the data flows between grower and buyer are still barely organized. Fieldnote sits right at that junction," says Marieke van Dalen, partner at Polderpoort Ventures. With the new capital, Fieldnote will double its team, from engineering to agronomic support. The company is also preparing its rollout to Flanders and northern Germany in 2027, two regions where the same demand for standardized crop data exists.


About Fieldnote
Fieldnote is a Dutch agritech company that builds software for arable farmers to track crop data per field and share it with buyers. The platform is used by 340 farms that together manage 60,000 hectares. Fieldnote was founded by Jesse Terlouw and works from the Netherlands on expansion across northwestern Europe. More information at fieldnote.nl.
Press contact
Lotte Vermeulen, communications manager at Fieldnote, pers@fieldnote.nl, +31 6 12 34 56 78. Images, logo, and interview requests with the founders via fieldnote.nl/pers.
Anatomy of the press release
01 Subject line
Under 80 characters, with company, amount, and sector in a single line. The journalist decides in about five seconds whether this is relevant; marketing language costs you that decision.
02 Lead paragraph
Who, what, when, and why in about 50 words. The amount, investor, and destination of the capital are all there, without a warm up story first.
03 Context & problem
Market context with an external source (Wageningen Economic Research) gives the journalist a hook for a wider story than just the round itself.
04 Traction & quotes
Hard numbers (340 farms, 60,000 hectares, revenue tripled) carry the story. Quotes stay under two sentences and add substance instead of pride.
05 Boilerplate
A short standard text that newsrooms often copy verbatim. Fieldnote is, by the way, a fictional company: this example shows the structure, not a real round.
8%
of all Presscloud press releases are about funding
23%
average pickup rate in trade media
3
business days average lead time to publication
230
funding press releases sent in 2025
Figures based on press releases sent through Presscloud.

Why this press release works

A funding press release works when a journalist can place the company, amount, and investor within five seconds and then finds numbers that carry the story. This example does exactly that: the subject line summarizes the round, the lead answers the four W's, and the body builds from market problem to traction and plans. Every paragraph has one job, and every claim leans on a number from the input or an external source.

01
The subject line scans in five seconds
Company, amount, and sector sit in a single line under 80 characters, so the newsroom doesn't need to open the email to see the news value.
02
The lead answers the four W's
Who, what, when, and why in about 50 words. A journalist can lift the lead almost unchanged as the opening paragraph of an article.
03
Numbers carry every claim
340 connected farms, 60,000 hectares, and tripled revenue tell the growth story without needing a single adjective.

What not to do

Most funding press releases don't fail on the news itself, but on how it's packaged. Newsrooms that see rounds pass by every day spot the weak points immediately: a release that circles the point, superlatives that prove nothing, or a send at the wrong moment. These are the five mistakes we see most often in funding announcements, and each one is easy to fix with a small change.

×
Burying the amount
If the amount only appears in paragraph three, the journalist has moved on before the news even starts.
×
Superlatives without proof
Words like leading or groundbreaking get cut; a number about growth or customers stays.
×
Quotes that only express pride
A quote that adds no new information never gets cited; let the founder say something about the market or plans instead.
×
Sending on Friday afternoon
The release sinks in the inbox before the newsroom sees it; Tuesday or Wednesday morning works demonstrably better.
×
Leaving out what the money is for
Journalists want to know what happens with the capital; without plans, the round is just a number without a story.
Write your funding press release in 5 minutes
Presscloud's AI generator turns your round into a press release with this structure: amount and investor upfront, numbers that carry the story, and quotes that add substance.
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FAQ

Frequently asked questions about funding press releases

Answers to the most common questions. Missing something? Get in touch.

A funding press release should include, at minimum, the amount raised, the investors, what the company does, numbers on growth or customers, a quote from the founder and from the investor, and what the capital will be used for. A boilerplate with company information and a press contact with images complete the release.
Between 350 and 500 words, including the boilerplate and press contact. Shorter looks incomplete and forces the journalist to ask follow up questions; longer rarely gets read in full. The example on this page sits within that range and shows roughly how much space each part deserves.
Tuesday or Wednesday morning between 7 and 9 a.m. generally gives you the strongest chance of publication, because newsrooms plan their news day then. Avoid Fridays, school holidays, and days with predictable big news. Also plan for an average lead time of 3 business days between sending and publication.
An embargo of 24 to 48 hours mainly makes sense for larger rounds where national media want to build their own angle. For most seed rounds, sending immediately works better: the pickup potential sits with trade media, and they publish soonest once the news arrives.
Funding press releases sent through Presscloud are most often picked up by Emerce, Sprout, FD, and Quote, alongside trade media within the relevant sector. Trade media pick up an average of 23% of these releases; national media are considerably more selective at 4% and mainly step in for large amounts or a wider social theme.
Build a targeted press list of journalists who write about your sector and about investments, and personalize the opening lines per recipient. With Presscloud, you build that list based on the content of your release and send everything from one place, including follow up and monitoring of publications.
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2,891 press releases generated · 52,752 publications achieved