In success stories of our users, you have often seen the largest national media so far. However, not every PR campaign needs to yield national headlines to be successful. Sometimes the greatest value lies precisely in reaching a very specific audience.
This is demonstrated by the recent campaign of Response Nordic, where the launch of the HOVERAir Aqua was picked up by leading drone, tech, and gadget media at home and abroad. An overview!
The Company
Response Nordic AS is a Scandinavian distributor of innovative consumer electronics and represents various leading brands in the European market. The company helps manufacturers not only with distribution but also with marketing and product launches.
One of the brands in the portfolio is HOVERAir, known for its AI-driven, self-flying cameras and drones for content creators and outdoor enthusiasts.
The News
With the introduction of the HOVERAir Aqua, Response Nordic brought a special innovation to the market: a fully waterproof, AI-driven follow-me drone specifically developed for use on and around the water. The drone can not only float but also take off and land directly from the water. With this, HOVERAir targets a rapidly growing audience of water sports enthusiasts, adventurers, and content creators who want to effortlessly create professional images.
The Guidance from Presscloud
For the global availability of the HOVERAir Aqua, a press release was distributed via Presscloud to relevant technology, drone, and consumer electronics media from our database, which were automatically linked to this campaign.
Instead of aiming for as many general media as possible, the focus was deliberately on trade media that write daily about drones, photography, gadgets, and consumer technology. As a result, the news reached precisely the target group that has genuine interest in innovative drone solutions.
The Result
The introduction of the HOVERAir Aqua resulted in a series of publications within highly relevant trade media at home and abroad. And as mentioned, although it was not about the biggest national news sites, Response Nordic reached exactly the target audience for whom the product is developed.
For example, the press release appeared on CineD, Dronewatch, CNET, TechPulse, DutchCowboys, Digitailing, and Productnieuws.nl. This brought the HOVERAir Aqua to the attention of drone professionals, photographers, retailers, and tech enthusiasts who are actively looking for the latest innovations. Response Nordic also looks back on the collaboration with satisfaction.
"We are always looking for innovative brands, with products that are unique to the market. Through Presscloud we can perfectly communicate these exciting news stories to the right channels, which in turn reach the relevant audience."
A great example of how targeted PR within trade media can ensure maximum relevance and visibility among precisely the right audience.
