Presscloud vs Prowly Dutch focus or global scale through Semrush?
If you compare Prowly today, you are really comparing with the Semrush AI PR Toolkit: Prowly states on its homepage that it has become part of Semrush and that new sign-ups run there. That does not make their global database any less interesting, of course. Presscloud is primarily focused on the Netherlands and Belgium, even though our database now reaches into the UK & US.
Based on public information from Prowly, Semrush and Presscloud · last checked July 21, 2026
First, this
Prowly is now the Semrush AI PR Toolkit
Prowly started as a Polish PR platform and has been part of Semrush since 2022. New users sign up through Semrush; existing users are pointed by Prowly to its own channels. For you as a buyer this mainly means: compare with the current Semrush offering (and the matching USD pricing), not with old Prowly price lists you still run into on review sites. A product transition can also mean that workflows, limits and terms change over the coming period, something to weigh if you are looking for a long-term solution.
15,000
Carefully selected journalists in NL & BE, and 80,000 worldwide, including the US, UK and France among others
from €129 / mo
Essential, billed annually, excl. VAT, in euros
14 days
Free trial, no payment details; standalone platform
Unknown
Share in the Netherlands and Belgium. Total number of media contacts worldwide is, per their own product information, 1M+
from $149 / mo
AI PR Toolkit starting price, billed annually, in dollars
7 days
Free trial; product in transition to Semrush
In short
Which one fits when?
Presscloud probably fits better when…
- your PR targets the Netherlands and Belgium and you value relevance over volume;
- you want a Dutch-language platform with euro billing and NL support;
- you also want to be able to expand internationally (US, UK, France) from the same platform;
- you want continuity and would rather not step into the middle of someone else's product transition.
Prowly / Semrush probably fits better when…
- you reach out to media in many countries at once and want one very large global database;
- visibility in AI answers (LLMs) is an explicit KPI; the AI-cited media database is forward-looking here;
- your team already works in the Semrush ecosystem and wants to connect PR to SEO/marketing.
Comparison table
Presscloud and Prowly/Semrush side by side
Based on public product information, checked on July 21, 2026. We deliberately leave Prowly prices from before the Semrush transition out of the table.
| Criterion | Presscloud | Prowly / Semrush AI PR Toolkit |
|---|---|---|
| Starting subscription price | €129 / mo Essential plan, billed annually (€1,548), excl. VAT | $149 / mo billed annually, USD; VAT status not stated |
| Currency & billing | EUR US users can pay in dollars, UK users in pounds | USD exchange rate swings affect your actual cost |
| Product status | Standalone platform since 2020 | In transition "Prowly is now the Semrush AI PR Toolkit" (their own homepage) |
| Media database | 15,000 in NL & BE carefully selected; 80,000 worldwide | 1M+ contacts worldwide NL share not specified |
| AI writing assistance | Yes AI Generator™, also in Dutch | Yes AI drafting |
| AI press lists / matching | Yes AI Perslijsten™ + Personalised Pitches™ | Yes incl. AI-cited media (LLM visibility) |
| Automatic follow-ups | Manual only | Yes |
| Media monitoring | Included 1-5 keywords, NL/BE media | Yes worldwide, with AI summaries |
| Own contacts (CRM) | Yes unlimited in the PR CRM | Yes contact management in the platform |
| Platform language | Dutch, English, French | English |
| Free trial | 14 days no payment details | 7 days |
| One-off press release | Yes €349 per press release | Not found |
| Origin | Netherlands Amsterdam | Poland Part of Semrush (US) since 2022 |
Scroll horizontally to see the whole table →
- The 1M+ database figure comes from the product information supplied by Semrush; the share of Dutch journalists within it is not specified. So the numbers are not directly comparable with Presscloud's NL/BE count.
- We deliberately do not convert USD into euros: exchange rates fluctuate and Semrush may apply regional pricing. Check the current price in your own currency with Semrush.
- "Not found" means: not found in the public product information on the check date.
The differences explained
Four themes that make the difference
Relevance vs. volume
- A database of a million contacts is impressive for international campaigns.
- But for a company with a Dutch scope, what counts is: how many relevant NL editors are in it, and how current are those profiles?
- Semrush does not make the NL share public.
- Presscloud's 15,000 NL/BE profiles are all within reach; you can have the most relevant journalists matched to your release automatically, or pick the best journalists yourself.
AI: two mature approaches
- This is not "AI vs. no AI", both platforms are AI-driven.
- Prowly/Semrush stands out with its AI-cited media database: which outlets feed LLM answers, and how do you get in there?
- Presscloud aims its AI tools at the DIY process: you can generate a press release, match journalists and have a personal pitch written for each journalist. Of course, everything can also be done manually, or with help from the Presscloud team.
The transition as a factor
- Product transitions bring opportunities (more development power, Semrush data) but also uncertainty.
- Workflows, prices and limits can change; old Prowly reviews describe a product that is no longer sold in that form. So anyone signing up now is best off reading the current Semrush terms.
- Presscloud is "more boring" here, which can actually be an advantage: despite the many technical developments, it is a familiar product and offers transparent pricing.
Cost and currency
- $149 versus €129 per month looks close at first glance.
- Do note: different specifications apply to the Presscloud and Prowly plans. You can find the most current specifications on both websites.
- Presscloud also offers a one-off option (€349 per press release) for those who do not want a subscription. That was not found with Prowly.
Price comparison
What does it cost per month?
Presscloud on the left, Prowly/Semrush on the right, line by line side by side. Note: the prices are in different currencies and the plans differ in content.
Presscloud
from €129 / mo
Essential plan; billed annually (€1,548 / yr) · excl. VAT. Pro plan is €299 / mo or €2,988 / yr · excl. VAT.
Semrush AI PR Toolkit
from $149 / mo
Billed annually · USD · VAT status not stated
Focus & database
15,000 NL/BE · 80,000 worldwide
Focus & database
1M+ worldwide · NL share unknown
Language & currency
Dutch as default · euros
Language & currency
English · dollars
Free trial
14 days no payment details
Free trial
7 days
One-off press release
Yes from €349, no subscription
One-off press release
Not found
Product status
Standalone, one platform, one roadmap
Product status
In transition to Semrush
More info: Presscloud Pro (€299/mo, €2,988/yr, excl. VAT) adds unlimited recipients, AI Perslijsten™, monitoring on 5 keywords and a white-label newsroom. The Semrush AI PR Toolkit has a Base and Pro tier; the exact limits per tier are not fully public. Legacy Prowly plans (with different prices) are still circulating, but new sales run, per prowly.com, through Semrush. So always compare with the current Semrush pricing page in your region and currency.
Frequently asked questions
Presscloud vs Prowly: your questions
Other comparisons
Compare Presscloud with another platform
Sources and research date
This comparison is based on public information, last checked on July 21, 2026. Prices and features can be changed by the vendors, which applies extra here because the Prowly offering is in transition to Semrush.
- Presscloud, pricing and features: presscloud.ai/nl/tarieven · database: presscloud.ai/nl
- Prowly, transition notice and AI features: prowly.com
- Semrush, AI PR Toolkit pricing ($149/mo annually) and trial terms: semrush.com/pricing/pr and the Semrush knowledge base (consulted July 15, 2026)
- Database size (1M+): product information supplied by the vendor on G2, secondary source, marked as such
Presscloud is not affiliated with and is not sponsored by Prowly or Semrush. Brand names are the property of their respective owners. USD amounts have not been converted; check current prices and terms with the vendor.
PR for the Dutch market? Test it with focus.
Write your press release in Dutch, match with NL/BE journalists and track your coverage. 14 days free, in euros, no payment details.
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