Artificial Intelligence (AI) is intricately woven into our platform. Not because AI is 'trendy' or just to say we do something with AI, but truly with the specific mission to help companies make the news faster. After all, as our former director Aaron Mirck always says: "AI is a tool and not a goal".
And so it is. With AI, we enable our users to do things themselves that otherwise a (costly) PR consultant would have to do. The goal here is autonomy, but also speed, quality, and cost savings. The tool is AI. We dare to say that through this, we are ahead of other PR software providers. Perhaps we are undermining ourselves with this statement, but in this blog, we will lay out all the AI tools integrated into the platform.
From the beginning
Presscloud's integration of AI begins as early as the onboarding of new users. As soon as users enter their email address for the first time, we can deduce from the domain name what type of company it is and directly fill in certain company information. This saves the user some work. After all, it’s not that easy to explain in 150 words what exactly your company is and does. We are happy to help with that!
Subsequently, users can immediately start with (having) press releases written. This can also be fully done by our AI press release generator, again a great example of 'AI as a tool.' Where we previously had actual copywriters employed, it became unfeasible to manually write every press release due to increasing demand from our users. Our press release generator provided a faster and scalable solution in this respect. Moreover, it increased quality: our AI tool never has an off day.
Following this, the assembly of press lists is also done in a minute with AI. We have developed a tool that can fully read the composed press release and then swiftly go through the entire database to check which journalists have recently written about similar topics. Only the matching journalists end up on the press list. A terrific tool, as it saves users a lot of time and ensures a list full of relevant journalists. Within 5 minutes, Presscloud users have a strong press release and a good press list. Send it out!
To the end
Even after the press release is sent, AI is employed, namely in Media Monitoring. A lot of news appears online, sometimes with a keyword in the title that initially looks like a match with the sent press release. However, it's undesirable to label this directly as a publication when it turns out to be about another campaign (a false positive). Thus, we let our AI tool determine what news is truly relevant to the user. And if it's not a complete match, it won’t be shown as a result.
Human touch
Tasks that previously took all day are now executed faster and better with AI. This extensive integration does not mean that Presscloud is fully automated; there is always a human in the loop. Both on the user side, who can still manually adjust the AI-generated press releases and press lists, and on the Presscloud side. We are always ready to assist where needed and possible. Not via a chatbot, but with people who are eager to help you further.
Give it a try: send an email or request a demo. Then you'll speak with one of our team members in no time. Combine Presscloud's AI tools with a human touch, and you have the best of both worlds. So, what are you waiting for? Start a campaign today and make the news by tomorrow!
