We have something big to announce. It is perhaps the most advanced tool we've launched so far: Presscloud's brand-new AI feedback functionality, named Annie. In this blog, we'll provide some (background) information about Annie, but make sure to meet her yourself through a new campaign!
The importance of quality
The quality of a press release is crucial. We have dedicated several blogs to this topic for a reason (see here, here, here, and here). If a press release lacks the proper structure (a title, introduction, and a story), it can immediately deter the journalists who receive your message. If they do read your press release, but it is riddled with language errors and/or vague language, they won't continue reading either.
It also happens that there is nothing inherently wrong with the press release, but it adopts too commercial a tone. This is most likely the result of overly enthusiastic founders of startups, scale-ups, or managers at SMEs. They are so proud of their product or service that they want to shout it from the rooftops, often accompanied by popular language and an abundance of superlatives to describe the product or service. This is also where journalists disengage. After all, they are not walking billboards; they work for independent media and stand for a certain objectivity. Thus, the press release must have a specific tone of voice to be eligible for publication.
Personalized tips & tricks
To avoid the above, Presscloud almost always advocates using our AI tool for generating press releases. And if you really want to work manually, we offer a heap of tips and tricks for writing a high-quality press release. However, these are not always applied, and we often see the aforementioned problems reoccurring.
Annie changes this. If you manually write a press release now, and then click on her magic wand next to your text, she generates personalized feedback within seconds. Not all negative, of course; she also highlights all the good points. You can then apply all this to your text, creating the strongest possible press release this way.
Also for AI-generated press releases
The above seems most necessary and logical for manually written press releases. After all, these are done by humans and are therefore prone to human errors, incorrect judgments, or overenthusiasm. However, this brand-new tool is also relevant for AI-generated press releases from Presscloud. It can happen that you are not entirely satisfied with, for example, the title of Presscloud's AI press release, and thus you want some alternative title suggestions. Annie also offers a solution here. After generating, you enter the edit environment, where you are presented with several alternatives from her. One click of a button and you have a new title!
It can also be relevant for another reason with AI press releases. The generation happens so quickly that you might not really grasp what we do behind the scenes. By requesting feedback, you immediately see the good points of the press release. This way, you quickly learn what to do best next time!
So, what are you waiting for? Quickly create a new campaign with Annie and get in the news!
