Read, learn,
publish.
Insights, cases, and analyses from the world of PR - from news hook to publication.
The Human Side of Presscloud
Due to how fast and automated our tools are, you might almost forget the human aspect behind our organization. People work at Presscloud, and we are here for you!
Insights
The 7 Best PR Agencies to Hire in 2026
Which PR agency is the best in the Netherlands by 2026? Discover seven strong agencies, their specializations, and why transparency and smart tools are becoming increasingly important.
Insights
The Power of Local Media
Discover why local media provide great PR opportunities for niche stories, regional openings, and business news that resonates closely with the reader.
Insights
Why an online Newsroom is essential for modern PR
An online Newsroom helps you maintain control over your PR story. Journalists quickly find all relevant information, increasing visibility and the chance of publication.
Insights
PR suddenly became crucial again for visibility in AI Search Engines
Search engines are becoming AI-driven, changing everything. Visibility is no longer about keywords, but about credible PR, media attention, and consistent expert stories.
Insights
What is the PR value of a publication?
The value of PR is less directly measurable, but it is rising due to the role of AI: LLMs prefer original earned media. At Presscloud, we determine PR value through a number of factors.
Insights
PR in Dutch politics
The elections are coming up, and PR plays a big role in it (or it already did). Those who skillfully use image, timing and conviction shape the news.
Insights
PR is shaping the future of link building
Google rewards quality and authority over quantity. With PR, you create newsworthy stories that organically yield strong backlinks and strengthen your brand. Read on!
Insights
Word-of-mouth advertising through PR stunts
Remarkable, relevant PR stunts provide free media attention and public conversations. This way, you build lasting visibility and word-of-mouth advertising without overpaying for ads.
Insights
Green messaging: mastering eco-friendly PR in the startup world
Sustainability is crucial in today's startup ecosystem—learn how PR can authentically showcase your eco-initiatives.
Insights
5 reasons why press releases are still relevant in 2025
Press releases remain essential in 2025! They boost your SEO, expand your reach, position you as an authority, and provide affordable media attention.
Insights
PR for the event industry: best practices and tips
Learn how to use PR for the event industry with strategies such as storytelling, strong media relations, social media use, and a good follow-up. Read on!
Insights
How long should a press release be?
How long should a press release be? In this blog, learn how to write a powerful press release that captures the attention of journalists.
Insights
Company acquired? Write a press release!
Have you acquired a company? Write a press release to inform media, customers, and stakeholders about this important step.
Insights
PR strategies for launching a new product
A strong PR strategy is crucial for a product launch. Build anticipation with exclusive previews, collaborate with influencers, and use a multichannel approach for maximum impact.
All about PR
Practical guides and manuals - from press release to publication.
What is PR?
The basics of Public Relations in 6 minutes.
Writing Press Releases
From hook to headline: write as an editor reads.
Sending press releases
Timing, target audience, follow-up. That's how you land in the inbox.
Free Publicity
Attention without an advertising budget. What still works?
Approaching Journalists
How to make contact without being spam.
Publicity
Build visibility that sticks.
What others are saying about us
"The PR software from Presscloud is easy to use and the PR tips are handy. Thanks to Presscloud, you have control over the success of your PR campaigns."
"Just one hour after we sent out the message via Presscloud, we were already called by Editie NL!"
"Since we started using Presscloud, we reach a lot more media and can track much better who picks up our articles and what does/does not work."
All the tools you need to get into the media.
Personal Newsfeed
A personal feed filled with news hooks your brand can leverage
Personalized Pitches
AI-generated, personalized email introductions per journalist
Presscloud AI Generator™
Need a topic? Outsource your press release? Write it in a jiffy.
Presscloud AI Press Lists™
Smart press lists & recommendations based on your press release
Newsroom
A page where the press can find all information about your company.
Media Database
All relevant journalists from newspapers, radio, TV and online media
PR CRM
Import and manage your own contacts and filter for relevance
Media Monitoring
Know which media your press releases are published in
Start working with PR?
Try Presscloud free for 14 days and discover how easy PR can be.