Articles
16-02-2026
Why an online Newsroom is essential for modern PR
An online Newsroom helps you maintain control over your PR story. Journalists quickly find all relevant information, increasing visibility and the chance of publication.
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26-01-2026
PR suddenly became crucial again for visibility in AI Search Engines
Search engines are becoming AI-driven, changing everything. Visibility is no longer about keywords, but about credible PR, media attention, and consistent expert stories.
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01-12-2025
What is the PR value of a publication?
The value of PR is less directly measurable, but it is rising due to the role of AI: LLMs prefer original earned media. At Presscloud, we determine PR value through a number of factors.
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27-10-2025
PR in Dutch politics
The elections are coming up, and PR plays a big role in it (or it already did). Those who skillfully use image, timing and conviction shape the news.
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25-08-2025
PR is shaping the future of link building
Google rewards quality and authority over quantity. With PR, you create newsworthy stories that organically yield strong backlinks and strengthen your brand. Read on!
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04-08-2025
Word-of-mouth advertising through PR stunts
Remarkable, relevant PR stunts provide free media attention and public conversations. This way, you build lasting visibility and word-of-mouth advertising without overpaying for ads.
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28-04-2025
Green messaging: mastering eco-friendly PR in the startup world
Sustainability is crucial in today's startup ecosystem—learn how PR can authentically showcase your eco-initiatives.
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31-03-2025
5 reasons why press releases are still relevant in 2025
Press releases remain essential in 2025! They boost your SEO, expand your reach, position you as an authority, and provide affordable media attention.
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19-02-2025
PR for the event industry: best practices and tips
Learn how to use PR for the event industry with strategies such as storytelling, strong media relations, social media use, and a good follow-up. Read on!
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10-02-2025
How long should a press release be?
How long should a press release be? In this blog, learn how to write a powerful press release that captures the attention of journalists.
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27-01-2025
Company acquired? Write a press release!
Have you acquired a company? Write a press release to inform media, customers, and stakeholders about this important step.
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20-01-2025
PR strategies for launching a new product
A strong PR strategy is crucial for a product launch. Build anticipation with exclusive previews, collaborate with influencers, and use a multichannel approach for maximum impact.
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What others are saying about us
Sebastiaan Smits
Head of Marketing at Orderchamp
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Thijs Janssen
Co-founder of Barqo
"Just one hour after we sent out the message via Presscloud, we were already called by Editie NL!"
Amy Klein
De Bonte Koe
"Sinds we Presscloud gebruiken komen we bij veel meer media binnen en kunnen we veel beter bijhouden wie onze artikelen oppikt en wat wel/niet werkt."
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