A good PR campaign stands or falls with a relevant press list. Therefore, you need to look for the right journalists, but how do you know who is currently writing about your topic? And how do you prevent wasting time on outdated or irrelevant press lists? With the introduction of the Smart Search Bar, we offer a solution that radically changes the search for relevant media relationships.
Why traditional press lists fall short
Most PR tools still only work with static categories like 'Tech', 'Lifestyle', or 'Finance'. That seems straightforward, but in practice, it often works restrictively. First, these terms are too broad: someone in the 'Economy' category could write about agricultural subsidies as well as cryptocurrencies. Until now, the situation is that you can only filter on 'Economy', and thus your campaign will still reach journalists writing about completely different topics.
Secondly, how do you keep track per journalist if these categories are still accurate? A journalist who wrote about sustainable energy last year may no longer be involved. Ideally, you would have an up-to-date overview of what a journalist has been writing about lately. This is not yet offered by any PR platform or agency. You have to hope that journalists are still writing about the topic they were once categorized under.
Introducing the Smart Search Bar
Our brand new Smart Search Bar directly solves both problems as the first of its kind. First, you can now search for a specific term, like 'cybersecurity' or 'biotech'. You'll then get a list of journalists who have recently written about exactly this topic, no matter how specific. Do journalists with a political focus appear, while you are only interested in the media surrounding Trump? Use the Smart Search Bar! Journalists on
But how do you know if that is still up-to-date? We not only show the journalists but also the corresponding articles we used to display the journalist after your search query. This way, you know exactly who is recently active in your theme, allowing you to send your message much more targeted. Thus, this new feature is more than a technological update — it is a fundamental change in how you, as a company, shape your press strategy. We wanted to give companies the tools to bring their story to the attention of those who really do something with it. This feature makes that possible.
Building on the existing philosophy
Presscloud bundles all elements of a modern PR approach into one platform. With a database of about 80,000 media contacts in Europe and the US, and real-time analyses after sending your press release, you have everything you need to increase your impact. Whether you are a startup with a niche product or a scale-up wanting to scale internationally, the smart technology behind Presscloud helps you be targeted and efficient.
The Smart Search Bar seamlessly fits into this philosophy. It makes PR less dependent on networking and chance, and more on content and timing. Thus, media attention no longer becomes a matter of hoping for a match, but of strategically searching for the right match. Curious about a demonstration of this tool? Request a free demo and experience this brand new tool!
