Read, learn,
publish.
Insights, cases, and analyses from the world of PR - from news hook to publication.
Platform News
Presscloud in top 250 of Dutch AI tools
Presscloud has been included in the top 250 AI tools of the Netherlands according to the Dutch AI Report 2025 — a confirmation of the platform's growth.
Insights
5 reasons why press releases are still relevant in 2025
Press releases remain essential in 2025! They boost your SEO, expand your reach, position you as an authority, and provide affordable media attention.
Guide
Stepping onto the world stage: best practices for multilingual press releases
Want to achieve international success with your press release? Discover how to spread your message clearly and powerfully worldwide.
Discussion
Reaching out to the press during a war: is it appropriate?
Uncertain about sending press releases during a war or crisis? It's possible, as long as you deliver your message subtly, sincerely, and empathetically.
Use case
Case: Boombrush
Where the number of Presscloud users is rising, the number of success stories is inevitably rising as well. Last time, we highlighted De Vakantiebank, this time: Boombrush.
Platform News
New: French features
Une magnifique surprise: Presscloud is now available in French! Read on for all the details.
Discussion
PR in times of change: how to stay relevant?
Stay relevant with PR during change by responding flexibly to trends, communicating transparently, and addressing the needs of your audience. Read on to learn more!
Platform News
The complete PR process
Presscloud's complete PR process offers everything you need for a successful PR campaign: from brainstorming sessions and writing your press release, to distribution and monitoring results.
Insights
PR for the event industry: best practices and tips
Learn how to use PR for the event industry with strategies such as storytelling, strong media relations, social media use, and a good follow-up. Read on!
Platform News
The ABCs of Presscloud
In this new blog, we outline the 'ABCs of Presscloud,' associating each letter of the alphabet with a word related to us, as well as the world of PR itself.
Insights
How long should a press release be?
How long should a press release be? In this blog, learn how to write a powerful press release that captures the attention of journalists.
Guide
How to adjust your PR strategy in tough economic times
Learn how to adjust your PR strategy during tough economic times. Focus on value, show empathy, strengthen media relationships, and use data to increase your visibility and build trust.
Guide
How to start with a press release?
Discover how to successfully start with a press release. From writing a powerful headline and introduction to crafting a personal pitch, this blog teaches you everything.
Guide
How to use podcasts as part of your PR strategy
Learn how to effectively use podcasts as part of your PR strategy. Increase your brand visibility, share your story in a personal way, and attract new audiences with podcasts.
Insights
Company acquired? Write a press release!
Have you acquired a company? Write a press release to inform media, customers, and stakeholders about this important step.
Guide
How to use events as part of your PR strategy?
Learn how to optimally use events for your PR strategy: choose the right type of event, generate media attention, and create unique experiences to make your brand visible.
Insights
PR strategies for launching a new product
A strong PR strategy is crucial for a product launch. Build anticipation with exclusive previews, collaborate with influencers, and use a multichannel approach for maximum impact.
Guide
How to turn a crisis into an opportunity with PR?
Discover how to turn a crisis into an opportunity with PR by staying calm, reframing the message, communicating proactively, and showcasing the human side of your company.
Discussion
PR and SEO: how do they work together?
PR and SEO work perfectly together: PR ensures media attention and valuable backlinks, improving your online visibility with SEO. Read on to learn all the benefits.
Guide
How to choose the right angle for your press release
Learn how to choose the right angle for your press release. This blog helps you convey your message powerfully and generate the right media attention.
Other
A new year: this year will be your PR year
Make 2025 your PR year! Stop postponing PR and start now by building visibility, brand awareness, and trust. This year is the moment to finally prioritize PR.
All about PR
Practical guides and manuals - from press release to publication.
What is PR?
The basics of Public Relations in 6 minutes.
Writing Press Releases
From hook to headline: write as an editor reads.
Sending press releases
Timing, target audience, follow-up. That's how you land in the inbox.
Free Publicity
Attention without an advertising budget. What still works?
Approaching Journalists
How to make contact without being spam.
Publicity
Build visibility that sticks.
What others are saying about us
"The PR software from Presscloud is easy to use and the PR tips are handy. Thanks to Presscloud, you have control over the success of your PR campaigns."
"Just one hour after we sent out the message via Presscloud, we were already called by Editie NL!"
"Since we started using Presscloud, we reach a lot more media and can track much better who picks up our articles and what does/does not work."
All the tools you need to get into the media.
Presscloud AI Generator™
Need a topic? Outsource your press release? Write it in a jiffy.
Presscloud AI Press Lists™
Smart press lists & recommendations based on your press release
Newsroom
A page where the press can find all information about your company.
Media Database
All relevant journalists from newspapers, radio, TV and online media
PR CRM
Import and manage your own contacts and filter for relevance
Media Monitoring
Know which media your press releases are published in
Start working with PR?
Try Presscloud free for 14 days and discover how easy PR can be.