Read, learn,
publish.
Insights, cases, and analyses from the world of PR - from news hook to publication.
Guide
How to create a strong PR strategy for public companies
A strong PR strategy for public companies ensures transparent communication, consistent messaging, and good relations with financial media.
Creating a PR budget for your startup: where to invest
Learn how to set up a PR budget for your startup and where best to invest. Discover how to make your brand visible and strengthen your PR strategy.
Difference between PR and marketing: why you need both
PR builds your reputation and credibility, while marketing focuses on direct sales. Together, they form a powerful strategy for growth and brand trust.
How businesses can distinguish themselves with PR during the holidays
Learn how companies can stand out during the holidays with smart PR strategies, from creative campaigns and corporate social responsibility to storytelling and social media.
Internal communication: why it's important for your PR
Internal communication is crucial for successful PR. It ensures that employees are well-informed and act as brand ambassadors. Read on to learn the beneficial consequences.
A quick Presscloud FAQ
We often receive questions from you, our beloved users. Although every question is a little different, there are certain overlaps. Here’s a quick FAQ!
The importance of networking for PR professionals
Networking is crucial for PR professionals. By building strong relationships, you increase your chances of media exposure, collaborations, and personal growth.
What is a Newsroom?
An online Newsroom is a central place where you gather press releases, news, and media assets for journalists. Discover how a well-organized newsroom strengthens your PR strategy.
New product? Write a press release
In this blog, you'll learn how to create an effective press release and get it to the right journalists to make your launch successful.
How to ensure your first press release doesn't go unnoticed
Ensure your first press release gets picked up by the media. Use data insights to gauge interest, rewrite if necessary, expand your press list, and follow up personally.
5 tips for sending a press release by email
In this blog, you will learn 5 practical tips for emailing a press release, from personalization and timing to drafting a compelling subject line and polite follow-ups.
How to know when your press release has been picked up?
Want to know if your press release has been picked up? In this blog, you will learn how to measure if your PR strategy is delivering results.
How to build a strong online reputation with PR
Building a strong online reputation with PR requires consistent communication, actively monitoring feedback, and collaborating with influential partners.
What news is suitable for a press release?
Not all news is suitable for a press release. In this blog, learn how to determine if your news is valuable enough for the media and when it might be better not to send a press release.
Combining Presscloud's database & your own contacts
On our platform, you can combine your own, trusted contacts with our immense, yet unknown database for the best possible press list. The best of both worlds!
How does Presscloud help with my PR ambitions?
Presscloud is called 'the all-in-one PR platform'. Such a name suggests that the platform can help you with your PR ambitions. But how exactly? And in what ways does it not?
Tips for holding successful press conferences
Discover how to organize a successful press conference by setting clear goals, choosing the right timing, preparing speakers well, and using compelling visuals.
Dutch media vs. foreign media
Dutch media differ from foreign media, such as American media, on various fronts. For an effective PR strategy, you need to tailor your approach to these cultural differences.
The impact of social media on modern PR strategies
Social media has reshaped PR, enabling real-time interaction, crisis management, and trend engagement. Discover how platforms like Presscloud can help.
PR for startups: how to make an impact?
To make an impact with PR as a startup, focus on telling a compelling story, targeting niche media, and building authentic relationships with journalists.
How to keep your PR strategy fresh and innovative?
Keep your PR strategy fresh by tapping into trends, using new formats like video, and regularly analyzing results. Innovation and creativity are crucial.
All about PR
Practical guides and manuals - from press release to publication.
What is PR?
The basics of Public Relations in 6 minutes.
Writing Press Releases
From hook to headline: write as an editor reads.
Sending press releases
Timing, target audience, follow-up. That's how you land in the inbox.
Free Publicity
Attention without an advertising budget. What still works?
Approaching Journalists
How to make contact without being spam.
Publicity
Build visibility that sticks.
What others are saying about us
"The PR software from Presscloud is easy to use and the PR tips are handy. Thanks to Presscloud, you have control over the success of your PR campaigns."
"Just one hour after we sent out the message via Presscloud, we were already called by Editie NL!"
"Since we started using Presscloud, we reach a lot more media and can track much better who picks up our articles and what does/does not work."
All the tools you need to get into the media.
Presscloud AI Generator™
Need a topic? Outsource your press release? Write it in a jiffy.
Presscloud AI Press Lists™
Smart press lists & recommendations based on your press release
Newsroom
A page where the press can find all information about your company.
Media Database
All relevant journalists from newspapers, radio, TV and online media
PR CRM
Import and manage your own contacts and filter for relevance
Media Monitoring
Know which media your press releases are published in
Start working with PR?
Try Presscloud free for 14 days and discover how easy PR can be.