Read, learn,
publish.
Insights, cases, and analyses from the world of PR - from news hook to publication.
Analysis
The press list: is more always better?
A common belief is that a larger press list always guarantees more publications. It seems logical, but is it true? We have thoroughly investigated this, and the results are quite remarkable.
Insights
What is the PR value of a publication?
The value of PR is less directly measurable, but it is rising due to the role of AI: LLMs prefer original earned media. At Presscloud, we determine PR value through a number of factors.
Use case
Case: Don’t Waste Culture x GA Eagles
The collaboration between Don’t Waste Culture and Go Ahead Eagles led to not only an awesome clothing line, but also a very successful PR campaign.
Other
Presscloud at Events: the Main Software 50 Awards
During the 14th Main Software 50 Awards, more than 200 software entrepreneurs gathered for an inspiring day full of AI insights and panel discussions. And we were there!
Platform News
New: Tags for Own Contacts
From now on, you can add tags to your own contacts, making it even easier to organize and manage your CRM for PR. Courtesy of Presscloud!
Use case
Case: Sybotanica
We can't get enough of them: startup successes. Last month, there was another case that made our PR hearts beat faster: Sybotanica. An overview!
Insights
PR in Dutch politics
The elections are coming up, and PR plays a big role in it (or it already did). Those who skillfully use image, timing and conviction shape the news.
Other
These were the Dutch PR Awards 2025
The annual PR Awards took place on October 14, and naturally, you're curious about what exactly happened. In this blog, we summarize all the important details.
Platform News
Presscloud celebrates its 5th anniversary!
A wonderful anniversary, but also a big thank you to those who made it possible: you! In this overview, we look back on how our users made us smarter than we were.
Guide
How to handle negative feedback
Negative feedback is part of visibility. The secret lies in your response: sometimes ignoring, sometimes addressing. With empathy, criticism can even contribute to a stronger reputation.
Other
Your press release has been published!
The phrase every entrepreneur, PR manager, or founder loves to hear. A phrase you too can hear if you start taking PR seriously. Read below to find out how you can begin.
Use case
Case: Crewcart
The startup Crewcart was launched last quarter. The launch was widely and loudly communicated through a press release, achieving the kickstart every startup desires.
Discussion
Has "AI" gained a negative connotation?
AI, AI. Initially considered as merely a type of 'super Google', it has now also brought about many abuses. So, is the AI trend positive or negative? We looked into it.
Platform News
Introducing 'Annie', the first interactive AI copywriter
Meet the latest addition to the Presscloud team: Annie. The first interactive, personalized AI copywriter. The tool to directly see what can be improved when writing a press release!
Use case
Case: Vluchtelingenwerk Vlaanderen
After a painful observation that families had to sleep on the street, Vluchtelingenwerk Vlaanderen sent out a press release. 'Fortunately,' it received the attention it deserves.
Insights
PR is shaping the future of link building
Google rewards quality and authority over quantity. With PR, you create newsworthy stories that organically yield strong backlinks and strengthen your brand. Read on!
Other
Recap: 'The PR World in Amsterdam'
A LinkedIn post to literally put the PR world in Amsterdam on the map turned into a viral success: 41,241 views, 25,514 reached members, and 193 responses. Definitely worth the recap!
Other
That first successful campaign
You decide that your company will finally prioritize PR. You utilize Presscloud and send out your first press release. And what follows? Publications! Exactly what you were hoping for.
Insights
Word-of-mouth advertising through PR stunts
Remarkable, relevant PR stunts provide free media attention and public conversations. This way, you build lasting visibility and word-of-mouth advertising without overpaying for ads.
Discussion
Prediction: young people increasingly turn to print
Gen Z is turning away from digital overload and embracing offline alternatives. Our prediction: young people will return to print – from fashion magazines to niche publications.
Other
Charting the PR industry in Amsterdam
Discover Amsterdam's PR industry: from the big PR agencies like NewsLab to national and regional media like De Telegraaf, Het Parool and AT5. Of course, Presscloud also has a role to play.
All about PR
Practical guides and manuals - from press release to publication.
What is PR?
The basics of Public Relations in 6 minutes.
Writing a press release
From hook to headline: write as an editor reads.
Sending a press release
Timing, target audience, follow-up. That's how you land in the inbox.
Approaching journalists
How to make contact without being spam.
Free Publicity
Attention without an advertising budget. What still works?
AI agents in PR
What an AI agent does in your PR work, where you stay in charge and how to set it up safely.
PR glossary
Every PR term explained in plain language
What others are saying about us
"The PR software from Presscloud is easy to use and the PR tips are handy. Thanks to Presscloud, you have control over the success of your PR campaigns."
"Just one hour after we sent out the message via Presscloud, we were already called by Editie NL!"
"Since we started using Presscloud, we reach a lot more media and can track much better who picks up our articles and what does/does not work."
All the tools you need to get into the media.
Personal Newsfeed
A personal feed filled with news hooks your brand can leverage
Personalized Pitches
AI-generated, personalized email introductions per journalist
Presscloud AI Generator™
Need a topic? Outsource your press release? Write it in a jiffy.
Presscloud AI Press Lists™
Smart press lists & recommendations based on your press release
Newsroom
A page where the press can find all information about your company.
Media Database
All relevant journalists from newspapers, radio, TV and online media
PR CRM
Import and manage your own contacts and filter for relevance
Media Monitoring
Know which media your press releases are published in
Start working with PR?
Try Presscloud free for 14 days and discover how easy PR can be.