Articles
09-03-2026
Communication crisis: ODIDO
The Odido data breach shows how unclear and slow crisis communication increases reputational damage. Transparency and strong communication are essential to prevent a communication crisis.
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23-02-2026
Be kind to journalists
Large purchased databases may seem efficient but often undermine your relationship with journalists. Relevance and relationship management are key to sustainable PR results.
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22-12-2025
When PR trumps marketing
You probably heard about the AI Christmas ad from McDonald's, which was worked on by both creatives and marketers. But, despite good intentions, it was overshadowed by the power of PR.
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15-09-2025
Has "AI" gained a negative connotation?
AI, AI. Initially considered as merely a type of 'super Google', it has now also brought about many abuses. So, is the AI trend positive or negative? We looked into it.
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28-07-2025
Prediction: young people increasingly turn to print
Gen Z is turning away from digital overload and embracing offline alternatives. Our prediction: young people will return to print – from fashion magazines to niche publications.
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17-03-2025
Reaching out to the press during a war: is it appropriate?
Uncertain about sending press releases during a war or crisis? It's possible, as long as you deliver your message subtly, sincerely, and empathetically.
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26-02-2025
PR in times of change: how to stay relevant?
Stay relevant with PR during change by responding flexibly to trends, communicating transparently, and addressing the needs of your audience. Read on to learn more!
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13-01-2025
PR and SEO: how do they work together?
PR and SEO work perfectly together: PR ensures media attention and valuable backlinks, improving your online visibility with SEO. Read on to learn all the benefits.
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