Read, learn,
publish.
Insights, cases, and analyses from the world of PR - from news hook to publication.
Communication crisis: ODIDO
The Odido data breach shows how unclear and slow crisis communication increases reputational damage. Transparency and strong communication are essential to prevent a communication crisis.
Discussion
Be kind to journalists
Large purchased databases may seem efficient but often undermine your relationship with journalists. Relevance and relationship management are key to sustainable PR results.
Discussion
When PR trumps marketing
You probably heard about the AI Christmas ad from McDonald's, which was worked on by both creatives and marketers. But, despite good intentions, it was overshadowed by the power of PR.
Discussion
Has "AI" gained a negative connotation?
AI, AI. Initially considered as merely a type of 'super Google', it has now also brought about many abuses. So, is the AI trend positive or negative? We looked into it.
Discussion
Prediction: young people increasingly turn to print
Gen Z is turning away from digital overload and embracing offline alternatives. Our prediction: young people will return to print – from fashion magazines to niche publications.
Discussion
Reaching out to the press during a war: is it appropriate?
Uncertain about sending press releases during a war or crisis? It's possible, as long as you deliver your message subtly, sincerely, and empathetically.
Discussion
PR in times of change: how to stay relevant?
Stay relevant with PR during change by responding flexibly to trends, communicating transparently, and addressing the needs of your audience. Read on to learn more!
Discussion
PR and SEO: how do they work together?
PR and SEO work perfectly together: PR ensures media attention and valuable backlinks, improving your online visibility with SEO. Read on to learn all the benefits.
All about PR
Practical guides and manuals - from press release to publication.
What is PR?
The basics of Public Relations in 6 minutes.
Writing Press Releases
From hook to headline: write as an editor reads.
Sending press releases
Timing, target audience, follow-up. That's how you land in the inbox.
Free Publicity
Attention without an advertising budget. What still works?
Approaching Journalists
How to make contact without being spam.
Publicity
Build visibility that sticks.
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All the tools you need to get into the media.
Personal Newsfeed
A personal feed filled with news hooks your brand can leverage
Personalized Pitches
AI-generated, personalized email introductions per journalist
Presscloud AI Generator™
Need a topic? Outsource your press release? Write it in a jiffy.
Presscloud AI Press Lists™
Smart press lists & recommendations based on your press release
Newsroom
A page where the press can find all information about your company.
Media Database
All relevant journalists from newspapers, radio, TV and online media
PR CRM
Import and manage your own contacts and filter for relevance
Media Monitoring
Know which media your press releases are published in
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