Read, learn,
publish.
Insights, cases, and analyses from the world of PR - from news hook to publication.
Pro Tip: Set Up Your Own Domain Name
Set up your own domain name within Presscloud and send press releases from your company domain. More professional, more recognizable, and better for reliable delivery.
Guide
How to handle negative feedback
Negative feedback is part of visibility. The secret lies in your response: sometimes ignoring, sometimes addressing. With empathy, criticism can even contribute to a stronger reputation.
Guide
Media training for your spokespersons
With media training, you prepare spokespersons for media appearances. This can help preventing PR disasters like those involving Rachel Zegler and Disney's Snow White.
Guide
Leveraging awards and prizes in your PR strategy
An award is not an endpoint but an opportunity to put your brand in the spotlight. With smart PR – including press releases, interviews, and social media – you can maximize the results.
Guide
New management? Write a press release!
A new management team offers opportunities for change and communication. In this blog, you'll learn how to turn an appointment into a strong press release that stands out in the media.
Guide
The do’s and don’ts when pitching your press release
A good press release stands or falls with a strong pitch. Discover the do’s and don’ts for truly reaching journalists – concise, concrete, and effective.
Guide
How Presscloud's distribution network can help your business grow
Want to grow quickly with effective PR? Presscloud expands your reach and ensures that your press releases reach relevant journalists.
Guide
Stepping onto the world stage: best practices for multilingual press releases
Want to achieve international success with your press release? Discover how to spread your message clearly and powerfully worldwide.
Guide
How to adjust your PR strategy in tough economic times
Learn how to adjust your PR strategy during tough economic times. Focus on value, show empathy, strengthen media relationships, and use data to increase your visibility and build trust.
Guide
How to start with a press release?
Discover how to successfully start with a press release. From writing a powerful headline and introduction to crafting a personal pitch, this blog teaches you everything.
Guide
How to use podcasts as part of your PR strategy
Learn how to effectively use podcasts as part of your PR strategy. Increase your brand visibility, share your story in a personal way, and attract new audiences with podcasts.
Guide
How to use events as part of your PR strategy?
Learn how to optimally use events for your PR strategy: choose the right type of event, generate media attention, and create unique experiences to make your brand visible.
Guide
How to turn a crisis into an opportunity with PR?
Discover how to turn a crisis into an opportunity with PR by staying calm, reframing the message, communicating proactively, and showcasing the human side of your company.
Guide
How to choose the right angle for your press release
Learn how to choose the right angle for your press release. This blog helps you convey your message powerfully and generate the right media attention.
Guide
How to create a strong PR strategy for public companies
A strong PR strategy for public companies ensures transparent communication, consistent messaging, and good relations with financial media.
All about PR
Practical guides and manuals - from press release to publication.
What is PR?
The basics of Public Relations in 6 minutes.
Writing Press Releases
From hook to headline: write as an editor reads.
Sending press releases
Timing, target audience, follow-up. That's how you land in the inbox.
Free Publicity
Attention without an advertising budget. What still works?
Approaching Journalists
How to make contact without being spam.
Publicity
Build visibility that sticks.
What others are saying about us
"The PR software from Presscloud is easy to use and the PR tips are handy. Thanks to Presscloud, you have control over the success of your PR campaigns."
"Just one hour after we sent out the message via Presscloud, we were already called by Editie NL!"
"Since we started using Presscloud, we reach a lot more media and can track much better who picks up our articles and what does/does not work."
All the tools you need to get into the media.
Personal Newsfeed
A personal feed filled with news hooks your brand can leverage
Personalized Pitches
AI-generated, personalized email introductions per journalist
Presscloud AI Generator™
Need a topic? Outsource your press release? Write it in a jiffy.
Presscloud AI Press Lists™
Smart press lists & recommendations based on your press release
Newsroom
A page where the press can find all information about your company.
Media Database
All relevant journalists from newspapers, radio, TV and online media
PR CRM
Import and manage your own contacts and filter for relevance
Media Monitoring
Know which media your press releases are published in
Start working with PR?
Try Presscloud free for 14 days and discover how easy PR can be.